NEWS28 September 2012
US— Micro-lending website Kiva, a non-profit organisation that aims to alleviate poverty in developing countries through donations, has appointed E-Rewards as its exclusive market research partner.
As a result of the partnership, E-Rewards has made a charitable donation and established a loan fund of $450,000 to provide microloans to support entrepreneurs in developing countries. The data collection firm has also issued $25 Kiva credits to its staff in order to let them donate to entrepreneurs of their choice.
Kurt Knapton (pictured), president and CEO at E-Rewards, said: “We share a common vision of improving our global community, and through this unique partnership, we are able to engage survey respondents, employees, clients and vendors in supporting the good work of Kiva.”