Digging deep to win
This week’s Economist has a fascinating article on the secretive work of the analysis team within the Obama 2012 re-election campaign.
Headed by chief scientist Rayid Ghani, the former analytics research lead at Accenture Labs, the paper says that the team will attempt to mine a “torrent” of data – commercially available consumer data, voter rolls and information gleaned from door-to-door canvassing and phone banks.
The aim of all that is to “predict voting patterns, allowing the Obama campaign to target its spending more accurately and cost-effectively”.
Click here to read the article in full.
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