NEWS3 November 2011
US— Social media sample provider Peanut Labs, part of online fieldwork group e-Rewards, is the latest company to come to market with a DIY survey tool, called SurveyTool.com.
The survey design software links with the company’s network of social media and gaming sites to source respondents from a pool of over 50m web users.
As with competitors, including SurveyMonkey and uSamp’s recently launched SurveyBuilder, SurveyTool offers a range of price plans, starting with a cut-down free option up to the full enterprise-level package. Companies already using it include Cisco, GigaOm, IBM and Accenture.
Peanut Labs CEO Noman Ali said: “According to Cambiar, DIY research spending is estimated to be $700-$800m worldwide, and this industry will only continue to increase with the growing acceptance of DIY research tools within the market research industry.”