NEWS12 May 2011
UK— Online qualitative software firm Nqual has added real-time translation technology to its Rich Focus platform that makes it possible for clients to keep up with what’s being discussed in groups where they don’t speak the language.
Managing director Jeroen Verheggen said the technology translates text from one language to another within “milliseconds” of it being typed by the respondent.
“We think we are getting 80?90% accurate results,” Verheggen said, though he said accuracy does vary depending on the individual’s use of spelling and grammar.
The technology does not do away with the need for professional translators, Verheggen said: “It’s designed to give any client the opportunity to follow groups and get the gist of what is going on.”