Listening to the wrong people
There’s no love lost between the Canadian government and the market research industry – swingeing cuts to public opinion research spend over the past several years have seen to that. But one might feel an element of sympathy for Prime Minister Stephen Harper and his Conservative colleagues. They’re damned if they do and they’re damned if they don’t, it seems.
Three years ago the government was criticised for spending too much money on surveys. This week the Ottawa Citizen reports that more money is going on media monitoring contracts than public opinion research.
“Government more interested in what media says than in opinion of average voter,” the sub-head reads.
As pollster Frank Graves of Ekos notes, the government seems to be trying to “fill the information void” left by the research cuts (previously reported here).
Of course, with all that money being spent on media monitoring, the government is bound to learn of this story. Perhaps it’ll prompt them to channel a bit more money back into surveys.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
david higginbottom
15 years ago
Governments have trouble knowing what to do at anytime because they are not keeping in touch. Our recent study shows all three levels of Government are just behind Telcos in responding to customer complaints in a timely and responsive manner. Consumers expectations of getting a response from Government is also in the low 20^ expectation range. They can survey all they like, manipulate, conduct their own surveys for favourable results, but ultimately the consumer sentiments and cynacism will bring them and their policies down if they do maintain contact trust and engage in responsive "listening" Watch what social media will do to their uniformed spin in the next 2 years.
Like Reply Report