Kick off

This week we kicked off our World Cup Panel, which will be the source of my ramblings and anecdotes over the next five weeks. Let me introduce myself: I’m a quallie nicknamed Webbers, and I love football. So what better way to spend these tournament days than to blend my two loves together.

“A panel?!” you say. “How dull!”. It shouldn’t be. We’ve got football fanatics representing their country from the 32 qualifying teams and they’re already fighting over bragging rights for best and worst. The Danish and New Zealanders really aren’t that hopeful, but the Spanish are quietly confident.

Ok, ok, so we haven’t got every qualifying country. North Korea is omitted – they don’t do much market research apparently – and Uruguay was too big an ask, but the rest are there.

I’ll be squeezing these people to share with us every ounce of tournament fun they have in their blood so I can feed it all back to you readers. The difference is, these poor people are all researchers… that’s right, we’ve turned poachers into game keepers for this. We’ve got quallies, quanties, clients and suppliers on board.

So the big question is: do researchers make good respondents? Stick with us as we try to find out. We’ll also begiving a country-by-country view of how the World Cup touches each and every one of us.