NEWS1 June 2010
US— Mobile technology firm Cloud Mobile Forms has launched a tool to allow users to conduct market research via Blackberry smartphones, called eSurvey.
Cloud Mobile said the software “transforms any Blackberry smartphone into… an efficient multi-media data collection device”.
Business development manager Ariel Segall said: “Today’s fast evolving businesses want to be able to create and deploy all kind of benchmarking surveys that can take place at the moment of truth, when the service is actually delivered, through a seamless experience.”