NEWS9 July 2009
Self-confessed ‘survey geek’ and blogger Reg Baker brings us up to speed on the rising numbers of cell-only households and the challenges these ‘cord-cutters’ pose to telephone research in the US.
The impact on data quality is limited for now, says Baker – but he warns that clients are already starting to question the validity of studies that don’t include cellphones in their sample.
Video:
Reg Baker
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You can read more of his thoughts at The Survey Geek blog. Baker is chief operating officer at Market Strategies International.