TNS to lead DfT study on climate change

UK— A TNS-led consortium has scooped a contract from the Department for Transport (DfT) to investigate whether people’s attitudes towards climate change are affecting their travel preferences.

The firm will work with public policy consultants People Science & Policy, travel planners JMP Consultants and the University of Bath’s Centre for Travel and Psychology to complete the 18 month-long segmentation study.

TNS will begin work this month with 3,500 random probability, face-to-face interviews, based on a bespoke quantitative survey questionnaire. After the fieldwork, TNS will then develop a full segmentation model based on respondents’ attitudes, motivations, lifestyle attributes and behaviours relevant to climate change and travel.

Douglas Dalziel, a director at TNS, said: “The model we have proposed will identify segments based on attitudes and behaviour and then quantifty the scale of each segment within England’s population. These insights will inform government policy and will also support the development of social marketing strategies to help reduce CO2 emissions from transport.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts