NEWS14 February 2017
EUROPE – Levels of business confidence in the European advertising and marketing industry are improving despite economic uncertainties, according to new research.
The European Association of Communications Agencies’ (EACA) European Advertising Business Climate Index reached +19 in January 2017; this is a small increase from the +16 recorded in October 2016 but a significant rise from the +7 of July.
The British ad industry in particular seems to be in recovery following Brexit, recording a sharp rise from +4.1 in October 2016 to +38.7 in January 2017.
The index is a quarterly survey of European advertising and market research companies that gathers information on managers’ assessments of their current and future business situations, past and future challenges in companies’ turnover, and anticipated employment and revenue levels.
Full findings can be accessed here.