Research
June 2012
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$12m financing for marketing software firm Visual IQ
25-Jun-2012
US— Marketing intelligence software provider Visual IQ has raised $12m in funding from Volition Capital and existing backer Fog City Capital.
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A wish list for government market research
18-Jun-2012
Five experts tell Research what they want to see from the government’s new cross-departmental market research roster, due to be published in September
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Act aims to clarify that repondents are not agency employees
12-Jun-2012
US— Legislation has been introduced in the US Congress in an effort to prevent state and federal agencies from classifying research respondents as employees of research agencies.
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Added Value Saffron Hill appoints brand development director
28-Jun-2012
SINGAPORE— Marketing insight and brand development agency Added Value Saffron Hill has hired Carol Mok as brand development director for South East Asia.
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Adspend to benefit from Olympics halo effect, says Warc
18-Jun-2012
GLOBAL— Advertising spend will show slow growth of 4.8% at current prices in 2012, inflated by the quadrennial effect from extra political and Olympic spend, according to Warc’s latest international ad forecast.
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App Annie adds Google Play to analytics offering
25-Jun-2012
US— Mobile gaming analytics specialists App Annie is now available on the Android App Store’s Google Play directory. Its intelligence service was previously only available on Apple’s iOS, where it was used by 80 of the top 100 publishers.
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Applying the science of decision making to marketing
27-Jun-2012
Matthew Willcox of Draftfcb’s Institute of Decision Making discusses his mission to align science with human understanding and help brands get to grips with the consumer psyche.
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Apsalar unveils tool to track revenue opportunities from apps
25-Jun-2012
US— Apsalar has unveiled a mobile marketing tool called Campaign Source Insights, which will track actual revenue from users generated from each traffic source, so that marketers can evaluate their user acquisition and advertising campaigns by the revenue generated from any traffic sources.
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Arbitron and Nielsen veteran joins Umbel as CRO
12-Jun-2012
US— Audience research specialist Thomas Evans, formerly of Arbitron and Nielsen, has joined digital measurement firm Umbel.
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BBC audiences chief leaves for Virgin Atlantic
22-Jun-2012
UK— Simon Lloyd, the BBC’s director of media engagement, marketing and audiences, is leaving after three years to join Virgin Atlantic as marketing director next month. The move comes as the broadcster looks for a new digital chief to improve its online insights and understanding of analytics.
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Belgium's Solutions-2 moves in with Insight in the UK
26-Jun-2012
UK— Belgium-based advanced analytics specialist Solutions-2 is opening an office in the UK with Paul Strange, GfK NOP’s former director of marketing science, at the helm.
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Best Agency – Turnover over £20m
11-Jun-2012
This year Research Magazine is splitting one of its top prizes in two. The winners will both be agencies that really stand out from the competition as market leaders in their field, but one award will be given to an agency with a turnover greater than £20million, and one will be given to an agency with a turnover of less than £20million to July 2012.
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Best Agency – Turnover under £20m
11-Jun-2012
This year Research Magazine is splitting one of its top prizes in two. The winners will both be agencies that really stand out from the competition as market leaders in their field, but one award will be given to an agency with a turnover greater than £20million, and one will be given to an agency with a turnover of less than £20million to July 2012.
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Best Buy to study buyer behaviour with NPD
7-Jun-2012
US— Electronics retail giant Best Buy has struck a deal with The NPD Group to use its consumer tracking service to scrutinise buyer behaviour.
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Best In-house Team
11-Jun-2012
The winner will be the Research or Insight team from within an organisation - public or private sector - that can best demonstrate how they have developed and delivered outstanding work which has helped transform their organisation, its approach, products, services or bottom-line performance.
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Best Innovation
11-Jun-2012
Each year sees new techniques, approaches, methodologies and initiatives which have the potential to redefine the way we view the industry.This award is intended to single out the individual or organisation that has pioneered a methodology, product, service, process or initiative that can be hailed an innovation in research.
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Best New Agency
11-Jun-2012
New thinking and innovation are essential to keep the research industry fresh and maintain its long-term future. This award acknowledges the entrepreneurial spirit, achievement and ambition of smaller agencies.
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Best of the web – May 2012
7-Jun-2012
Articles on Facebook, Google and Twitter analytics dominate our roundup of the 10 hottest research-related links from the rest of the web, as shared by the MR community on Twitter.
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Best Place to Work
11-Jun-2012
Agencies have to fight hard to recruit and then retain people and this award aims to highlight those businesses that really put people at the heart of their overall strategy. The winner of this award will be the business that can demonstrate innovative thinking, enlightened approaches and new initiatives that make their business a great place to work.
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Beyond Analysis expands to US with Barclaycard co-founder at helm
15-Jun-2012
US— Customer insight group Beyond Analysis is extending its operations to the US, having secured its first North American customer. Data analytics expert and Barclaycard UK co-founder Hunter Albright has been appointed CEO for North America and global head of consulting.
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Boxclever – Best New Agency
12-Jun-2012
“Despite a harsh economic climate, Boxclever has enjoyed a strong and confident start with all the signs of a sustainable, successful business.”
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Brooks leaves Leapfrog as it forms 'alliance' with RS Consulting
14-Jun-2012
UK— Leapfrog Research managing director Tim Brooks has left the company after just one year as the firm forms an “alliance” with sister company RS Consulting, moving into the latter’s Battersea offices in London.
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BSI issues revised version of MR quality standard
26-Jun-2012
UK— Standards body BSI has issued a revised version of the international standard for market and social research, ISO 20252, updated to address the impact of new technologies on research methods, including online, mobiles and the increased use of access panels.
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Can prediction markets refresh political polling?
6-Jun-2012
ICM’s Martin Boon talks to our new senior writer Joe Fernandez about putting the wisdom of crowds to work in the opinion polling process.
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Canadian Govt trials in-house research analysis to save costs
25-Jun-2012
CANADA— The Canadian Government has opted to analyse some survey results in-house in order to save money, reports suggest.
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Cello aims for a 'powerful realisation' with its latest moves
21-Jun-2012
It has bought out co-creation specialist Face and brought together Leapfrog and RS Consulting. But do these developments move Cello Group closer to its goal of helping clients achieve “powerful realisation”?
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Cello Group completes Face acquisition
18-Jun-2012
UK— Cello has completed the acquisition of co-creation planning agency Face, four years after first taking a stake in the business.
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Chiliad hires chief scientist to examine big data opportunities
19-Jun-2012
US— Howard Turtle has been appointed chief scientist at data analysis agency Chiliad, where he will be responsible for leading research into new technology such as big data.
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Chinese government approves TV data licence for Sinotrak JV
7-Jun-2012
CHINA — The Chinese government has approved a joint venture between Rentrak and Sinomonitor, named Sinotrak, making it the first company to hold a license to deliver census-level TV viewing information.
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Cimigo promotes Yeung to Hong Kong managing director
7-Jun-2012
HONG KONG— Marketing and brand research agency Cimigo has promoted its Hong Kong general manager Winnie Yeung to managing director.
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CIMM finds multi-screen consumers engaging with brands
12-Jun-2012
US— Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM).
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Cision settles with Dow Jones over content reproduction
14-Jun-2012
SWEDEN— Media research firm Cision has reached an out-of-court settlement with Dow Jones in a dispute over content reproduction.
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Clarite unveils online research tool using sticky notes
29-Jun-2012
UK— Clarite Research has unveiled an online tool for brand owners and agencies to optimise research on any uploadable form of communication using virtual sticky notes.
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Client of the Year *NEW FOR 2012
11-Jun-2012
This award recognises the organisation that makes the best use of research. To win it, you will need to demonstrate how research has played a central and integral part in evidence-based decision making throughout your organisation.
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Clientside voices from the world of #MRX
29-Jun-2012
Who’s up, who’s down, who’s in and who’s out in our monthly ranking of the most influential market research voices on Twitter, including clientside-only rankings.
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Cobalt Sky takes 25% stake in Discovery's Thinking Shed
14-Jun-2012
UK— Discovery Group, owner of Discovery research, has sold a 25% stake in its online qualitative evaluation tool, The Thinking Shed to technology specialists Cobalt Sky.
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Conversations worth talking about
12-Jun-2012
Word of mouth is getting a leg-up in campaign planning circles thanks to new tools that integrate data on what people talk about with information on media exposure. Joe Fernandez reports.
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Creston's insight revenue falls 7% to £13.8m
13-Jun-2012
UK— Creston’s insight businesses lost £1m in revenue in the most recent financial year, results show, with headline pre-tax profit half of what it was a year ago.
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Crispin Porter analytics chief goes solo with Trinalytics
28-Jun-2012
US— Former Crispin Porter + Bogusky (CP+B) analytics chief Trina Arnett has launched her own research and data consulting firm, based in Denver, Colorado.
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DB5 adds another former Hall & Partners executive to strategy team
13-Jun-2012
US— DB5 has bolstered its team with another former Hall & Partners executive joining the agency’s ranks. Gasia Kazanian takes up the role of senior brand strategist.
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DB5 looks to boost social media capabilities with Crimson Hexagon
27-Jun-2012
US— DB5 is looking to ramp-up its social media research offerings through a partnership with data analysis specialists Crimson Hexagon. The deal aims to provide additional social intelligence to DB5’s existing qualitative research programmes.
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Democrats pollster Secrest closes firm doors
25-Jun-2012
US— Democratic Party pollster Alan Secrest is to close his firm with immediate effect after nearly three decades, citing difficult “financial circumstances” just months ahead of the presidential election.
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Digital and mobile take priority as global marketing budgets shrink
22-Jun-2012
GLOBAL— Marketing budgets were scaled back this month in all regions but the Americas, according to Warc’s Global Marketing Index (GMI), but digital and mobile continued to be in demand.
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Discovery Group promotes Rice to research director
27-Jun-2012
UK— Discovery Group has promoted associate director Colin Rice to the role of research director, where he will specialise in international qualitative research.
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Double Helix sold to McCann Health
26-Jun-2012
UK— Pharmaceutical market research firm Double Helix has been snapped up by Interpublic’s McCann Health arm in a deal reported to be worth up to £50m.
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Editor's note
1-Jun-2012
The Research team will be out of the office until Wednesday 6 June enjoying the Diamond Jubilee celebrations in the UK. There will be some new features online on Monday and Tuesday, though, so make sure to check in.
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Facebook to crowdsource social media ad measurement concepts
13-Jun-2012
US— Facebook is reportedly launching a competition in conjunction with the Advertising Research Foundation (ARF) to develop “groundbreaking” social media advertising measurement concepts.
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FCC proposes do-not-call registry of emergency numbers
28-Jun-2012
US— The Federal Communication Commission (FCC) has proposed regulations to implement a new do-not-call registry of emergency service provider numbers which anyone using an autodialler would have to filter out.
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Flurry unveils analytics tool for app ad effectiveness
13-Jun-2012
US— Mobile app measurement firm Flurry has released a tool to help mobile app marketers measure the effectiveness of traffic acquisition campaigns across ad networks.
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Former Nielsen SVP Louise Ainsworth becomes Warc CEO
28-Jun-2012
UK— Louise Ainsworth, former Nielsen SVP and MD EMEA for Nielsen Online, has been named as the new Warc CEO. She will take up the role on 3 July, the advetising intelligence body has confirmed.
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FreshMinds Research – Best Place to Work
12-Jun-2012
“FreshMinds really stood out, with the breadth of its personal development offer and its focus on supporting long-term career development.”
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Friend quits as president of Ipsos OTX MediaCT
11-Jun-2012
US— Ipsos OTX MediaCT president Bruce Friend has quit the firm, according to movie industry news site The Wrap.
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Future appoints T-Mobile executive to build market research unit
19-Jun-2012
UK— Specialist media group Future has appointed former T-Mobile executive Simon Wainwright to the newly created role of market research director, with responsibility for consumer insight.
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GfK MRI fuses TalkTrack WOM data into new product
7-Jun-2012
US— GfK MRI and Keller Fay are fusing their largest syndicated research databases to create a new product to help advertisers plan media strategies based on consumer conversations about brands.
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GfK promises 'truer measurement' of online ads
28-Jun-2012
GERMANY— GfK has launched a new tool to show whether internet users can actually see adverts on their screens.
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Google Consumer Surveys tests open-ended question type
20-Jun-2012
US— Google is live testing an open-ended question type for its Google Consumer Surveys service.
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Grey takes control of shopper insight firm Frey G2
26-Jun-2012
GERMANY— WPP-owned ad network Grey Group has taken full control of shopper marketing and insight agency Frey G2.
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Harris Interactive appoints new TMTE research director
27-Jun-2012
UK— Harris Interactive UK has appointed former Ipsos executive Lee Langford to the role of research director for telecoms, media, tech and entertainment (TMTE).
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Harris Service Bureau launches sample-only service
19-Jun-2012
US— Harris Interactive Service Bureau (HISB) has unveiled a sample-only service called Get Sample! to help brands identify real-time respondents from preferred partners and Harris Interactive’s various panels.
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Honomichl: US top 50 agencies grow 5.1% in 2011
18-Jun-2012
US— Revenue growth for the Top 50 US market research agencies was 5.1%, or an inflation-adjusted 2.9% in 2011, according to industry watcher Jack Honomichl.
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IBM promises improved decision making through analytics software
20-Jun-2012
US— IBM has launched new predictive analytics software that will automatically correlate and analyse big data so that clients can embed insight into business decisions.
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ICM's Wisdom Index to offer prediction-based political polls
6-Jun-2012
UK— ICM has partnered with the Sunday Telegraph to run a political poll called Wisdom Index, which will ask voters for predictions, not opinions.
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In search of an answer
20-Jun-2012
Jeffrey Henning scrutinises Google’s methodology whitepaper for Google Consumer Surveys (GCS) and reviews the tool after testing it out. He says the company is taking a different approach to traditional market research firms, with an array of priorities to match.
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In the driving seat
22-Jun-2012
Robert Bain hears how town hall research events have helped Honda and its senior managers get closer to its customers – and those of its rivals.
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In tune with how you feel
26-Jun-2012
In part two of our report on music and insight, James Verrinder talks to Sony Music about the online community they use to connect with their diverse customers base.
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Incisive Media extends Computing brand with research arm
11-Jun-2012
UK— Trade publisher Incisive Media has created a research arm to support its IT magazine, Computing, to provide readers with “market intelligence”.
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Insight Strategy Group boost quant team with new VP hire
11-Jun-2012
US— Insight Strategy Group has appointed Stephen Lenzen to the newly created position of vice president, quantitative strategy.
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Intersperience to use Olympics as test lab to monitor digital media use
13-Jun-2012
UK— Intersperience is launching an ethnographic study of how digital media is used by British families during the London 2012 Olympics, called ‘Connected Olympics’.
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Ipsos adds Jordan to Online Audience Panel Data service
16-Jul-2012
JORDAN - Ipsos has launched its Online Audience Panel Data service in Jordan, bringing the number of countries in the MENA covered to ten.
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Ipsos and Lumi Mobile – Best Innovation
12-Jun-2012
“This beautifully simple and clever offering from Ipsos and Lumi Mobile demonstrated the real potential of mobile research.”
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Ipsos Healthcare appoints ex-IMS man Twinberrow to new syndicated role
20-Jun-2012
CHINA— David Twinberrow has been appointed head of syndicated services for Asia Pacific at Ipsos Healthcare, a newly created role at the company.
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Ipsos hires new UK member for Open Thinking Exchange
27-Jun-2012
UK— Ipsos has appointed Victoria Kaulback to serve as a member of the strategic solutions group for the Ipsos Open Thinking Exchange (IOTX).
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Ipsos Loyalty launches share-of-wallet service
29-Jun-2012
US— Ipsos Loyalty has launched Wallet Allocation Optimize (WAO), a new service to help businesses understand their share-of-wallet in target markets.
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Ipsos Marketing appoints US president as new UK MD
7-Jun-2012
UK— Rob Myers has been named managing director for Ipsos Marketing, part of Ipsos Mori in the UK.
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Ipsos Marketing creates distribution and merchandising role
17-Jul-2012
UK— Ipsos Marketing has appointed Belinda Freeman to the newly created role of head of distribution and merchandising tracking, with a particular focus on emerging markets.
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Irish and Bulgarian trade bodies sign up with Efamro
14-Jun-2012
BELGIUM— Efamro, the European federation of research associations, has added two new members: AIMRO, the Association of Irish Market Research Organisations and BAMOR, the Bulgarian Association of Marketing and Opinion Researchers.
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Itracks and Artafact settle four-year long patent dispute
27-Jun-2012
US— A four-year long patent dispute between online focus group providers Itracks and Artafact was settled out of court this month.
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Itracks boosts US management with industry veterans
8-Jun-2012
CANADA— Online focus group specialist Itracks has appointed two industry veterans to core US account management teams.
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JTN Research moves panel onto Confirmit Horizons
19-Jun-2012
BULGARIA— Sofia-based agency JTN Research has migrated its panel business, consisting of 480,000 respondents in central and eastern Europe, onto Confirmit’s Horizons platform.
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Judge says Apple app tracking claims can proceed
15-Jun-2012
US— A federal judge has dismissed claims that Apple and several app analytics firms and mobile ad networks violated iPhone users’ privacy rights in gathering and sharing personal information. However Apple will still face claims under California consumer protection laws that it let apps secretly track user activity.
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Kantar hires Hartl to run Swiss Mediapulse project
8-Jun-2012
SWITZERLAND— Kantar Media has appointed Matthias Hartl to the newly created role of managing director of Kantar Media Audiences Switzerland.
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Kantar launches TGI Clickstream to study online engagement metrics
21-Jun-2012
UK— Kantar Media TGI has launched TGI Clickstream, a new study enabling brands and consumer targets to be analysed against actual online consumer behaviour.
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Keep Britain Tidy to scrutinise community engagement with Curiosity Research
22-Jun-2012
UK— Environmental charity Keep Britain Tidy has appointed Curiosity Research to lead on research into the barriers and motivations to community engagement.
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Kenyan pollsters to publish sponsor information under new law
6-Jun-2012
KENYA— New rules have passed through the Kenyan parliament that will make it compulsory for pollsters to name the sponsors of their surveys and ban them from publishing results in the five days before an election.
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Kissmetrics sells micro-survey tool to CatchFree
15-Jun-2012
US— Customer analytics firm Kissmetrics has sold its micro-survey tool Kissinsights to CatchFree, a feedback platform for consumers to share reviews of free mobile apps.
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Lottery specialist Ludy joins MRSI
16-Jul-2012
US— Marketing Research Services Inc has appointed Mike Ludy as vice president of client services.
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Lovett named president of Digital Analytics Association
26-Jun-2012
US— The Digital Analytics Association (DAA) has appointed John Lovett, a senior partner at the consulting firm Web Analytics Demystified, as president.
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MarketShare adds Keller Fay WOM data to analytics engine
1-Jun-2012
US— MarketShare has added word-of-mouth data streams from Keller Fay into its analytics engine to gain insights into the impact offline and online conversations have on marketing outcomes.
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McCrindle leaves AMSRS, ending standards probe
13-Jun-2012
AUSTRALIA— McCrindle Research founder Mark McCrindle is reported to have left the Australian Market and Social Research Society (AMSRS), thereby ending an investigation into the company’s methodological standards.
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Mindshare unveils CORE marketing intelligence platform
20-Jun-2012
FRANCE— WPP’s Mindshare Worldwide has unveiled CORE, a marketing intelligence platform designed to help with decisions about marketing spend, audience targeting and creative optimisation.
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MMA secures $1m funding for mobile effectiveness study
17-Jul-2012
US — The Mobile Marketing Association (MMA) has secured over $1m in funding to launch a global, in-market research project that will evaluate mobile’s ROI.
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Mobile Posse rounds up a $5m investment
28-Jun-2012
US— A mobile phone service that allows wireless carriers to serve ads and surveys to people via their device home screens has raised $5m in a series C round of funding.
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Mopapp add intelligence tools for mobile publishers
29-Jun-2012
US— Mobile analytics firm Mopapp has unveiled a series of new tools to help publishers with market penetration and social engagement via apps.
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Movie biz researcher sold to private equity firm
11-Jun-2012
US— Hollywood research agency MarketCast has been sold to private equity firm Shamrock Capital Advisors.
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NetBase gets $18m private equity boost for global expansion
20-Jun-2012
US— Social media monitoring and analysis firm NetBase has been awarded $18.1m in a round of private equity funding from Thomvest Ventures, Altos Ventures and Tran Ventures.
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Nielsen and Kantar launch Target Group Ratings
18-Jun-2012
IRELAND— Nielsen and Kantar Media TGI are partnering on a media analysis tool that combines Nielsen’s TV audience ratings with information from Kantar’s survey of consumer attitudes, lifestyles and media use.
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Nielsen's Callaghan to head business development at eDigital
29-Jun-2012
UK— Neil Callaghan has been appointed head of business development at eDigitalResearch, where he will be responsible for leading a major business drive at the agency.
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Nielsen's TV Brand Effect launches in China and Germany
25-Jun-2012
CHINA— Nielsen is introducing its TV Brand Effect ad response service in Asia and Europe, beginning with rollouts in China and Germany, with other markets to follow later this year.
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Nielsen's VideoCensus follows NetView in going hybrid
15-Jun-2012
UK— Nielsen has overhauled its VideoCensus tool in the UK with its new hybrid methodology, which it says will provide a more accurate read on how people consume and engage with online video content from any device, including mobiles.
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ODC Services launches panel in Czech Republic
21-Jun-2012
CZECH REPUBLIC— ODC Services, the firm which recently merged with Norstat, has continued its European expansion with the launch of a consumer panel in the Czech Republic, its eleventh country to date.
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Oracle buys social monitoring platform Collective Intellect
6-Jun-2012
US— Business technology company Oracle is buying social media monitoring platform Collective Intellect and will include its services in the Oracle cloud-based social CRM platform.
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People on the move
21-Jun-2012
The latest appointments and promotions in the global market research and consumer insight industry.
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Placed goes public with location analytics service
13-Jun-2012
US— Placed has brought its location analytics service out of private beta and into public beta, hoping to drive uptake of its tool among mobile developers looking to know more about where their apps are being used.
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Please take our survey
18-Jun-2012
Research-live.com is conducting a survey to investigate diversity in the market research industry. We’d greatly appreciate 10 minutes of your time.
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Power-up your analytics play
13-Jun-2012
Forget gamification – Forrester senior analyst Joe Stanhope says businesses should be looking at how games developers use digital intelligence to understand and respond to customer needs.
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Progressive adds research director
29-Jun-2012
UK— Market and social research agency Progressive has appointed Sarah Ainsworth as research director.
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QSR International launches NVivo 10
19-Jun-2012
AUSTRALIA— Qualitative research software developer QSR International has released version 10 of its NVivo qualitative data analysis tool.
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Quality qual builds 'brands for life'
28-Jun-2012
Unilever’s Manish Makhijani says raising the standard of qual research is essential to help Unilever achieve its ambition of being “the best marketing company in the world”.
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Quri taps app for mystery shopper recruitment
6-Jun-2012
US— A San Francisco-based company called Quri is looking to build an army of mystery shoppers through its new mobile app, EasyShift.
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Recession now 'deeply embedded' in consumer consciousness
12-Jun-2012
UK— Kantar Worldpanel and its sister company, the political and social research specialists TNS BMRB, have been exploring how consumers’ psychological reaction to the recession has affected their actual shopping behaviour.
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Rentrak adds four local US TV stations to its client base
21-Jun-2012
US— Rentrak has brokered a multi-market agreement with Hearst Television to provide its census-based TV audience measurement to four local TV stations.
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Rentrak reports operating loss on media division investments
8-Jun-2012
US— Rentrak Corporation has announced its full-year financial results, showing consolidated revenue for fiscal 2012 fell 6% to $91.1m (£59m) compared with $97.1m (£62.9m) the previous year.
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Rentrak scores a hat-trick of wins
6-Jun-2012
US— Rentrak is celebrating two new TV ratings clients and one expanded contract after Empower MediaMarketing, National Geographic Channel and Morris Network inked deals.
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Rentrak wins Sinclair business from Nielsen following acquisition
27-Jun-2012
US— Rentrak is to replace Nielsen as the audience measurement service for four local television stations owned by Sinclair Broadcast Group. The deal follows the $200m acquisition of the stations by Sinclair from Four Points Media Group in January.
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Research Reporter thinks global with restructure
8-Jun-2012
AUSTRALIA— Research Reporter has restructured its client services team to extend its focus on its global client roster.
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Richard Marks quits Kantar Media Audiences
20-Jun-2012
UK— Richard Marks, global CEO of Kantar Media Audiences, is to leave the company to set up his own consultancy business. He will be replaced by Richard Asquith, currently CEO of Kantar Media’s TGI & Custom division.
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Rita Clifton to leave Interbrand next month
20-Jun-2012
UK— Market Research Society president Rita Clifton is to leave her job as chairman of Interbrand London next month after 15 years to set up her own private office.
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Safeway signs up to Duke-Ipsos Research Center for shopper intelligence
19-Jun-2012
US— Safeway, the second-largest grocery chain in the US, has partnered with the Duke-Ipsos Research Center as a board adviser, hailing it as “a compelling collaboration.”
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Salomon hands social monitoring task to 1000heads
8-Jun-2012
FRANCE— Outdoor sports clothing brand Salomon has asked 1000heads to monitor brand discussions and consumer engagement on social media channels.
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Scout Analytics appointed to handle PLN customer segmentation
16-Jul-2012
US— The Procurement Leaders Network (PLN), a global network of sourcing and supply chain executives, has picked Scout Analytics to help improve its customer relations.
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Simply Measured integrates YouTube analytics with main social channels
14-Jun-2012
US— Social media analytics firm Simply Measured has added YouTube to its measurement platform to integrate viewing data with social network engagement data from Twitter, Facebook and Google+.
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Singaporeans back online panels over independents
19-Jun-2012
SINGAPORE— Market research buyers are increasing their use of online panel companies in Asia as they seek to capitalise on increased internet availability across the continent, a survey has revealed.
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SKIM opens San Francisco office to handle West Coast clients
22-Jun-2012
NETHERLANDS— Dutch agency SKIM is to open a new office in San Francisco next month. It will run alongside the existing New York office.
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Smartphone-ready respondents find research industry unprepared
1-Jun-2012
US— Significant numbers of respondents are reporting issues when trying to use smartphones and tablet devices to take part in online research, according to EasyInsites and Cint.
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Sounds of success
June 2012
How is research helping music companies deal with a rapidly changing market? In part one, Robert Bain meets Keith Jopling, strategy consultant to The British Phonographic Industry.
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SPA Future Thinking closing in on lucrative French JV
11-Jun-2012
FRANCE— SPA Future Thinking is in final negotiations with French CRM specialists Groupe Acticall to create a joint venture, known as Future Thinking France.
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SPA Future Thinking unveils new camera-based tool
20-Jun-2012
UK— SPA Future Thinking has rolled out an ethnographic tool that asks respondents to create a visual narrative of where they go and what they are exposed to.
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Sparkler – Best Agency
12-Jun-2012
“Sparkler’s commitment to trying new things and succeeding wherever it does so demonstrates what the industry as a whole is capable of.”
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SSI taps Experian tool to segment sample by financial behaviour
21-Jun-2012
UK— SSI has added Experian’s Financial Strategy Segments (FSS) coding to its UK sample to allow respondents to be recruited based on financial behaviours.
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Starcom Mediavest signs up for USA Touchpoints
8-Jun-2012
US— Starcom MediaVest has subscribed to the US version of Touchpoints, the cross-platform media measurement survey managed by the Media Behaviour Institute.
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StratLink to open first African office in Nairobi
25-Jun-2012
KENYA— StratLink Global has chosen Nairobi as the base for its new African regional office as it continues to expand its business globally. It will mix quantitative & qualitative research methodologies in its work with clients.
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STV appoints Confirmit to support ScotPulse web project
29-Jun-2012
UK—Scottish commercial broadcaster STV is to use Confirmit Horizons as the core platform for its expanding online research panel ScotPulse.
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Sweden's Mancx heads to US with $1.6m investment
15-Jun-2012
SWEDEN— Knowledge-sharing platform Mancx has secured a $1.65m investment from Almi Invest and Chalmers Innovation Seed Fund – bringing its total investment to date to almost $3m.
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SymphonyIRI appoints Appel as new CEO
6-Jun-2012
US— Andrew Appel has been appointed president and chief executive officer at SymphonyIRI, replacing John Freeland who has moved to an interim role until his retirement later this year.
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Technology trends revealed
1-Jun-2012
Technology is set to shape the future of research now more than ever. Tim Macer and Sheila Wilson reveal the key trends driving the adoption of mobile, social and other New MR methods.
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The art of the pitch
19-Jun-2012
Legendary ad man John Hegarty has plenty to teach researchers about how to sell themselves better, says Emma Morioka.
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The Co-operative Group – Best In-house Team
12-Jun-2012
“The food/commercial customer insight and marketing intelligence team at The Co-operative is responsible for driving cultural change within the business – and it has succeeded beyond expectations.”
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The disruptive technology challenge
4-Jun-2012
Technology provides plenty of opportunities to source quick customer feedback for companies. IJMR editor Peter Mouncey asks: what are we losing in the rush to deliver?
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The Research Intelligence Group names Cosgrove as president
6-Jun-2012
US— The Research Intelligence Group (Trig), the US arm of Canadian firm Leger Marketing, has promoted Ron Cosgrove to president.
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Time to brush up on your social skills
5-Jun-2012
Sinead Hasson investigates the emerging skills gap between traditional and social media research professionals.
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Time to play favourites
11-Jun-2012
The call for entries for the MRS Awards, including the Research Magazine Awards, is now open. Have you got something worth shouting about?
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TNS opens first office in Cambodia in latest APAC expansion
15-Jun-2012
CAMBODIA— TNS has opened its first office in Cambodia, expanding their global footprint to 81 markets. Ralf Matthaes has been appointed regional managing director for Indochina and will be supported by Cambodian managing director, Eelco Dijkhuizen.
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TNS wins first global client engagement in Myanmar
7-Jun-2012
SINGAPORE— TNS says it has won its first global FMCG client contract in Myanmar just weeks after the US and other countries eased sanctions preventing investment in the country.
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Toluna and Medimix sign up to the Trust Alliance
25-Jun-2012
UK— Toluna and Medimix have joined the board of the Trust Alliance, the industry group set up to advance healthcare data collection standards. The research firms join at the same time that UniversalSurvey (SurveyHealthCare) becomes a partner.
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Toluna updates mobile apps for full-length survey functionality
14-Jun-2012
UK— Toluna has updated its applications for mobile and tablet users to allow respondents to take full-length, traditional surveys in addition to the existing ‘quick polls’ capability.
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TRA adds ION Media to its broadcast network client list
22-Jun-2012
US— Media marketing and analytics software company TRA has sealed a new software licensing agreement with ION Media Networks for media research, sales and planning.
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TRBI co-founder Ryan joins The Research Agency
26-Jun-2012
NEW ZEALAND— Colleen Ryan, the co-founder of one-time top ten UK market research agency TRBI, has joined The Research Agency in Auckland as ‘qualitative guru’.
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Tugging on the behavioural heartstrings
8-Jun-2012
Charities are having to work harder at identifying the right place and the right time to ask people to contribute to their causes. Behavioural economics can help, says Crawford Hollingworth.
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UK government research tender to commence in September
11-Jun-2012
UK— The Cabinet Office has confirmed that an OJEU tender for a market research roster – incorporating communications planning and strategic planning – will be published in September with appointments due to be made in November.
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UK govt marketing spend freeze to remain until general election
28-Jun-2012
UK— The Cabinet Office has confirmed that its freeze on spending on marketing communications - including research - will remain in place until at least the next general election (which will be held in 2015 at the latest).
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Unilever CMO backs qual accreditation scheme
28-Jun-2012
UK— Unilever’s chief marketing officer Keith Weed has given his support to the company’s new qualitative research accreditation scheme.
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uSamp promotes survey solutions VP to sales role
26-Jun-2012
US— Sample provider uSamp has promoted regional VP George Llorens to a new sales role as the company expands its sales efforts.
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Vision Critical strikes deal with Majestic MRSS
14-Jun-2012
HONG KONG —Vision Critical has struck a deal with Asian research group Majestic MRSS to become an official certified IT partner to the agency.
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Voter data firm in Scarborough consumer research pact
12-Jun-2012
US— With the US presidential election race heating up, voter data services firm TargetSmart Communications has struck a deal with consumer research firm Scarborough to integrate their data sets.
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'We didn't set out to build a market research tool'
15-Jun-2012
Brian Tarran talks to Google’s Paul McDonald and Monica Plaza about the origins of Google Consumer Surveys and where they plan to take it next.
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William Hill to use Intersperience for summer mystery shopping
25-Jun-2012
UK— William Hill has appointed Intersperience to mystery shop its telephone betting services across the UK this summer.
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WPP bids to buy 87% stake in Press Index
15-Jun-2012
FRANCE— WPP has confirmed that it is bidding to acquire an 87% controlling interest in media intelligence and monitoring firm Press Index and seeks to own the business outright if successful.
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WPP names Visible as preferred social analytics partner
7-Jun-2012
US— WPP has named Visible Technologies – the company in which it owns a 49% stake – as the preferred social listening and analytics platform for its operating companies in North and South America, Europe, Africa and the Middle East.
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Yahoo AdLabs chief heads to Ipsos to lead digital ad practice
27-Jun-2012
US— Ken Mallon, the former head of Yahoo AdLabs, has joined Ipsos ASI to lead its digital advertising research practice as global president.
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Yahoo stopping analytics-only accounts
18-Jun-2012
US— Yahoo is to stop offering analytics-only packages to customers later in the year, the firm has announced.