News30 April 2019

Efamro names new president

The European Research Federation ( Efamro) has appointed Psyma Group AG’s Bernd Wachter as its president, as Andrew Cannon steps down.

News30 April 2019

Online driving growth in UK ad market

Advertising spend in the UK increased by 6.3% to £23.6bn in 2018, according to the Advertising Association/Warc Expenditure Report.

News30 April 2019

Singham joins PDS for business development

Fieldwork and data delivery agency Populus Data Solutions ( PDS) has appointed Daniel Singham as director of business development.

News30 April 2019

Confidence unchanged as consumers ‘hold firm’ ahead of Brexit

Consumer confidence has once again stagnated in April, remaining in negative territory, according to GfK's Consumer Confidence Index.

News30 April 2019

Neustar integrates TiVo data

Information services firm, Neustar, and entertainment technology firm, TiVo, have announced that TiVo’s TV viewership data will now be available in Neustar’s Multi-Touch Attribution and Unified Marketing Analytics tools.

News30 April 2019

Kantar partners with Flipboard

Kantar and Flipboard have collaborated to use the content discovery platform’s insights for better campaign planning and performance for brands using Kantar’s Audience Finder tool.

News29 April 2019

Obituary: Fred Broers

Fred Broers, entrepreneur and bon vivant, founder of Nebu, died on 24th April 2019. He was 74 years old.

News29 April 2019

Ipsos Q1 revenue up

Ipsos has increased its revenue by 15% year-on-year in the first quarter of 2019.

News29 April 2019

B2B International launches in Edinburgh

B2B International has set up a new operation in Edinburgh to service clients in Scotland. 

Feature29 April 2019

The other side of Davos

Tim Phillips

Beyond the world’s elite gathering to discuss the globe’s problems at the World Economic Forum, Tim Phillips finds a ‘New Davos’, focused on more practical approaches to understanding people and using data to make a difference

News29 April 2019

Crowd DNA hires two ex-Flamingo staff

Cultural insights and strategy consultancy Crowd DNA has appointed Yuka Uchijima and Dunstan Kornicki as strategic insights directors.

News29 April 2019

HRW puts McDonald on board

Global market research company HRW has announced that Jo McDonald is joining its board of directors.

News29 April 2019

Bell departs Hall & Partners

Katie McQuater

Gabrielle Bell, European chief executive of brand and insight consultancy Hall & Partners, has left the business.

News26 April 2019

US TV consortium updates audience platform

Broadcasters Fox, NBCUniversal and Viacom have launched a new version of their advanced audience platform, OpenAP, adding a cross-publisher video marketplace for national linear and long-form video.

News26 April 2019

S4 Capital makes two acquisitions

S4 Capital, the digital advertising company established by Martin Sorrell, has acquired film studio Caramel Pictures and programmatic business ProgMedia.

News26 April 2019

WPP sales down while Kantar sale progresses 'well'

WPP’s net sales were down -2.8% in the first quarter of 2019 following 'significant' client losses in the US, while the company said its sale of Kantar is progressing 'in line with expectations'.

News26 April 2019

Adelphi Research makes promotions

Global healthcare insight agency Adelphi Research has made 10 promotions in its research and analytics teams within its UK office.

News25 April 2019

Ipsos appoints North America marcomms head

Ipsos has promoted Julia Clark to the newly created role of head of marketing and communications for North America.

News25 April 2019

Nielsen and Entercom in radio measurement deal

Nielsen has signed a deal with radio network Entercom aimed at improving the broadcaster’s data-driven capabilities for advertisers.

News25 April 2019

Part-time working rises in ad industry

The number of part-time workers in the advertising industry has increased, while total agency employee numbers have declined, suggests the latest Agency Census from the Institute of Practitioners in Advertising ( IPA).

News25 April 2019

Facebook expects FTC fine to be up to $5bn

Facebook has set aside $3bn to cover the expected fine resulting from the Federal Trade Commission ( FTC)’s probe into its privacy practices.

News25 April 2019

Blueshift raises $15m for AI platform

Customer data activation platform, Blueshift, has announced a $15m Series-B investment led by SoftBank Ventures Asia.

News25 April 2019

Essence launches Singapore hub

WPP-owned media agency Essence has launched an innovation, research and development hub in Singapore, focused on predictive data and automation.

Video25 April 2019

NatCen's Guy Goodwin talks 50 years of social research

As NatCen celebrates its 50th anniversary, chief executive Guy Goodwin talks to Jane Bainbridge about societal and market research changes over the years.

News25 April 2019

College Pulse launches student data analytics platform

Survey research and data analytics company, College Pulse, has developed a data analytics platform to track and predict US college students' opinions and behaviour.

Opinion24 April 2019

New frontiers: default settings

Crawford Hollingworth

In the second New frontiers series, Crawford Hollingworth and Liz Barker discuss the latest research to explore the concept of default settings and how they affect people’s behaviour.

Opinion24 April 2019

New frontiers: default settings

In the second New frontiers series, Crawford Hollingworth and Liz Barker discuss the latest research to explore the concept of default settings and how they affect people’s behaviour.

News24 April 2019

ECI Media Management hires COO

Media measurement company ECI Media Management has promoted Sofia Savvidou-Gianniri to global chief operating officer.

News24 April 2019

CACI and Huq Industries partner on geo-behavioural insight

Marketing technology and location planning specialist, CACI, has joined forces with behavioural measurement data firm Huq Industries, to offer new location planning and insight options for clients.

News24 April 2019

Rival Technologies launches mobile insights platform

Vancouver-based Rival Technologies has released an insights and engagement platform for mobile and messaging, Chat Lab.

News24 April 2019

Crowd DNA expands to Australia

Cultural insights and strategy consultancy Crowd DNA will open an office in Sydney later this year.

News24 April 2019

Nielsen CEO takes stand on citizenship query

Nielsen’s chief executive, David Kenny, has spoken out against the addition of a citizenship question to the 2020 US census, saying inaccurate data would lead to ‘flawed business decisions’.

News23 April 2019

Savanta lines up Americas team

Next15-owned insights agency Savanta, formed from the merger of MIG Global’s agencies MorarHPI, Viga, Charterhouse, Circle and Wealth-X, has appointed its Americas leadership team.

Opinion23 April 2019

Significance testing is insignificant to modern marketing

Market researchers' continued use of significance testing hinders innovation and should be consigned to the industry's history books.

News23 April 2019

OdinText rebrands to OdinAnswers

Customer experience analytics platform OdinText is rebranding to OdinAnswers to reflect its focus on extracting insights from customer data.

News23 April 2019

Ardent Fieldwork adds two directors

UK – Independent market research fieldwork agency, Ardent Fieldwork, has appointed Karen Beardon and Viki Hallahan as directors.

News23 April 2019

ARF rescinds award given to Cambridge Analytica

The Advertising Research Foundation ( ARF) has rescinded an award it gave to Cambridge Analytica for big data in 2017, saying the company was 'not fully transparent' in its application.

News23 April 2019

Majority want spreading fake news a crime

Three quarters of British adults think it should be a criminal offence to deliberately spread fake news according to research from Ipsos Mori for King's College London.

News18 April 2019

MFour adds customer experience in-store tool

Mobile research company MFour has launched a tool to capture consumers’ in-store shopping experiences.    

Opinion18 April 2019

Five tips on building a great research career

Sinead Hasson

Bravery and a focus on learning will reap rewards when embarking on a career in market research.

News18 April 2019

Facebook ‘unintentionally’ collected user email contacts

Facebook has admitted that it ‘unintentionally’ uploaded the email contact lists of up to 1.5 million users without their consent.

News18 April 2019

Strum launches financial services data insights platform

Financial services marketing consultancy Strum ( previously Weber Marketing Group) has launched a business intelligence data analytics platform for financial executives, Strum Platform.

News18 April 2019

MRC and CMAC outline China audience measurement plan

The Media Rating Council ( MRC) and the China Media Assessment Council ( CMAC) have established a joint agenda to validate digital audience measurement in China.

News18 April 2019

Market Strategies International-Morpace co-CEO steps down

Duncan Lawrence, co-chief executive of market research firm Market Strategies International-Morpace, is stepping down to become a strategic advisor for the company.

News17 April 2019

YouGov adds affiliate partners in four countries

Research and data analytics company YouGov has expanded its affiliate Global Partnerships Programme across Russia, Poland, Pakistan and Egypt as it looks to extend into new markets.

News17 April 2019

Omnicom revenue down 4% in Q1 2019

Advertising business Omnicom has reported worldwide revenue of $3.47bn in the first quarter of 2019, down 4.4% from $3.63bn in the same period the previous year.

News17 April 2019

Marketing budgets boosted but forecast negative

Market research budgets have remained lower in the first quarter of the year, with overall marketing budgets seeing an uptick despite Brexit uncertainty, according to the latest Institute of Practitioners in Advertising ( IPA) Bellwether report.

News17 April 2019

Methodify partners on AI research and adds to team

Delvinia-owned automated research platform Methodify has joined forces with Elsient and Conversational Research Insight System ( CRIS) for text-based interviews at scale.

News17 April 2019

BritainThinks expands team

Insight and strategy consultancy BritainThinks has appointed three new members of staff in research and operations.

Opinion17 April 2019

The convergence of marketing and research

Zoe Dowling

FocusVision’s Zoe Dowling writes about the benefit of research and marketing working in close collaboration and better understanding each other’s needs and limitations.

News17 April 2019

Hall & Partners creates people and culture role

Hall & Partners has appointed Sue Klinck as its global head of people and culture to help support its transformation into a strategic brand consultancy.

News16 April 2019

Infotools works on Unicef data insights

Market research business Infotools has been engaged by Unicef’s private sector fundraising and partnerships division to integrate multi-country data and identify insights.

News16 April 2019

Hub of China hires director

Market research agency Hub of China has appointed Scott Davies as director.

News16 April 2019

Code of practice on children’s online privacy launched

The Information Commissioner’s Office ( ICO) has drafted a best practice code on protecting children’s privacy online.

News16 April 2019

C3 Metrics hires product management director

Cross-channel ad measurement firm C3 Metrics has appointed Lauren Lannan to the newly created role of director of product management.

News16 April 2019

Harris Interactive expands NPD tools

Digital custom market research agency Harris Interactive has added a price testing tool to its New Product Development ( NPD) Express suite.

News16 April 2019

Ipsos appoints HR lead in North America

Research and insight organisation Ipsos has made Debi Lee president, human resources head for North America, as well as promoting Kristen Kehoe to leader of its analyst development programme.

News15 April 2019

Strat7 hires CFO

Strat7, the data strategy group formed by the merger of ResearchBods and Bonamy Finch, has appointed Alex Knight as chief financial officer.

Feature15 April 2019

The world in your hands

Katie McQuater

Mobile phones can open up opportunities for girls in developing countries, but research from Girl Effect identified social norms that have to be addressed. 

News15 April 2019

Publicis Groupe to buy Epsilon

Advertising company Publicis Groupe has agreed to acquire Alliance Data Systems Corporation’s Epsilon business in a deal worth $4.40bn.

News15 April 2019

DWA appoints Jolliffe as GM

Merkle-owned B2B media and marketing agency DWA has made Mollie Jolliffe its senior vice-president and general manager of its San Francisco office.

News15 April 2019

Stagwell Group buys Multiview

Private equity firm, The Stagwell Group, has acquired B2B digital marketing firm MultiView for an undisclosed amount.

News15 April 2019

ICO fines Bounty UK over data sharing

Pregnancy and parenting club, Bounty UK, has been fined £400,000 for illegally sharing personal information by the Information Commissioner's Office ( ICO).

News15 April 2019

System1 gross profit slightly down

Marketing services group System1’s gross profit decreased by -1% in the 12 months to the end of March, according to a trading update.

News12 April 2019

LRWTonic reports revenue growth

Global market research agency LRWTonic grew its revenue by 47% in 2018.

News12 April 2019

IHG names Kistler insights SVP

Hotel company InterContinental Hotels Group ( IHG) has appointed former Walmart executive Matt Kistler as senior vice-president of global insights, analytics and data.

News12 April 2019

InSites grows London team

Insight and consumer collaboration agency InSites Consulting has appointed two new senior research staff in its London office.

News12 April 2019

Gender pay gap reporting 'flawed' and 'confusing'

Katie McQuater

The UK’s system of gender pay gap reporting is statistically flawed in practice, according to the Royal Statistical Society.

News12 April 2019

Motif names Ford head of data

Loyalty insights agency Motif ( formerly Network Research) has appointed Kevin Ford to its senior management team as head of data solutions.

Feature11 April 2019

Customer surround sound: Is your company listening?

David Conway

While many businesses are focusing intensely on customer experience, there has been little improvement from a customer perspective, according to KPMG Nunwood.

News11 April 2019

The NPD Group launches passenger statistics tool

Market information provider The NPD Group has partnered with analytics company ForwardKeys to launch an airline passenger insights platform, Traveller Statistics.

News11 April 2019

Walnut promotes three to board

The Unlimited Group’s insight agency Walnut Unlimited has appointed three new board directors to its leadership team.

News11 April 2019

Relish hires first innovation and strategy head

Market research agency Relish has appointed Toby Matthewson as head of innovation and strategy.

News11 April 2019

Privacy for America launches to push for data privacy law

A new coalition, Privacy for America, has been set up by advertising and marketing industry organisations to influence Congress over new federal legislation for data privacy protection.

News10 April 2019

Kantar hires Microsoft’s Cundiff

WPP-owned Kantar has appointed Reed Cundiff as chief executive for North America.

News10 April 2019

Facebook revises terms in Europe

Facebook is updating its terms of use to clarify how consumer data will be used, at the request of the European Commission.

Feature10 April 2019

What do you call it?

Katie McQuater

Inanimate objects with nicknames are more likely to be looked on favourably by consumers than those that remain nameless, according to new research. 

News10 April 2019

4C takes stake in iQ to launch Kinetiq

Marketing technology company 4C Insights has acquired a stake in TV intelligence firm iQ Media, launching a TV data and analytics network, Kinetiq.

News10 April 2019

EU software deals with Microsoft under scrutiny

The European data protection supervisor is investigating the software contracts in place between Microsoft and the EU institutions, which include the European Parliament and the European Commission.

News10 April 2019

Frontier7 rebrands to SightX

Consumer intelligence platform Frontier7 has renamed to SightX, effective immediately.

News10 April 2019

Maru/edr becomes Maru/Matchbox

Market research and customer insights company Maru Group’s professional services brand Maru/edr has been renamed Maru/Matchbox UK.

News9 April 2019

Attest raises $16m in Series A funding

Jane Bainbridge

Market research platform Attest has announced $16m Series A investment to help expand its Consumer Growth Platform.

News9 April 2019

EQT reportedly eyes Kantar bid

Swedish private equity group EQT Partners is considering bidding for Kantar, according to a report in the Telegraph.

News9 April 2019

Ad over-targeting putting off consumers

People are increasingly mistrustful of advertising with more than half of UK consumers apathetic toward advertising according to a Kantar report.

News9 April 2019

InSites buys creative platform eÿeka

Insight and consumer collaboration agency InSites Consulting has acquired creative crowdsourcing company eÿeka, opening an office in Paris.

News9 April 2019

PRS In Vivo appoints US MD

Global shopper and consumer insights consultancy PRS In Vivo has hired Kantar's Ian Elmer as its US managing director.

News8 April 2019

Government outlines plans to tackle online harms

The government has outlined a new regulatory framework for online safety, proposing that companies should be fined for failing to protect users from online harms.

News8 April 2019

Nielsen extends Connect Partner Network

Global measurement and data analytics company Nielsen has expanded its Connect Partner Network for retailers and consumer packaged goods manufacturers.

Opinion8 April 2019

The death of the middle ground

In a world where polarisation is increasingly the norm, should brands focus more on promoting cohesion rather than 'for or against' thinking?

News8 April 2019

Alteryx acquires ClearStory Data

Data analytics provider Alteryx has acquired data science software company ClearStory Data for an undisclosed sum.

News8 April 2019

Comscore releases advanced segment data in Canada

Global measurement company Comscore has launched advanced segmentation data for digital audiences in Canada through the Vividata psychographic tool.

News8 April 2019

Google UK accredited as MRS Company Partner

The Market Research Society ( MRS) has accredited Google’s UK research, analytics, evaluation and insight team as a Company Partner.

News5 April 2019

Census citizenship question would harm businesses, says Insights Association

Research industry organisation the Insights Association has joined a number of business groups to file a brief to the Supreme Court arguing against the inclusion of a citizenship question in the 2020 US census.

News5 April 2019

Zappi releases Creative Digital ad tool

Automated market research and insights firm Zappi has launched a creative tool for better in-context advertising insights.

News5 April 2019

First #MRSpride speakers to include Pride in London and Stonewall

The inaugural #MRSpride event organised by the MRS is set to include speakers from Pride in London, Pride AM and Stonewall.

News5 April 2019

Angus Reid Global launches public affairs division

Newly established market research and public opinion agency Angus Reid Global has formed a public affairs research service.

News5 April 2019

Maru/Blue expands UK team

Data services firm Maru/Blue has appointed two new business development directors, Claire Treloar and Simon Gallagher.

Feature5 April 2019

Q&A with Barrie Brien, chief executive, Strat7

Private equity firm Horizon Capital has acquired data and analytics agencies ResearchBods and Bonamy Finch to form strategy group Strat7. Research Live caught up with chief executive Barrie Brien to find out more.

News4 April 2019

Kantar and Profitero team up on e-commerce

Kantar has partnered with e-commerce performance analytics platform Profitero to develop e-commerce advisory and analytical services.

News4 April 2019

Tru Optik raises $10m

TV audience intelligence and data management platform Tru Optik has secured $10m in funding in a venture round led by Mithera Capital with additional investment from TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures.

Opinion4 April 2019

Behind the social media conversation

Matt Taylor

Matt Taylor argues that social media data should be used by research teams, but as a source for insight and not just for measurement.

News4 April 2019

Barb research contracts out for tender

UK television audience measurement organisation, Barb, has put out an invitation to tend to research agencies for two of its main contracts.

News4 April 2019

Luck launches ScaleHouse consultancy

Kristin Luck, founder of Luck Collective and Women in Research, has launched a management consultancy aimed at marketing and analytics companies, ScaleHouse.

News4 April 2019

LivingLens adds facial blurring option

Insight tech business, LivingLens, has added a tool to blur faces in a video or image, or the complete blurring of individual media in its video intelligence platform.

News4 April 2019

Ex-Flamingo director launches Zoetrope

Jane Bainbridge

David Burrows, former group board director at Flamingo, has launched a strategic insight consultancy, Zoetrope.

News3 April 2019

MRS inclusion report highlights anxiety in research

Almost half of individuals working in market research suffer from anxiety, suggests research published by the Market Research Society ( MRS) and Kantar, as MRS calls on CEOs to create more representative workplaces.

News3 April 2019

Streetbees appoints client strategist

Intelligence platform Streetbees has hired shopper and consumer insight specialist Ben Langleben as a client strategist.

Feature3 April 2019

Simon Horton in seven

Hostage negotiation trainer Simon Horton shares his advice for keeping calm when the stakes are high, tells us why more collaboration is needed in politics and highlights why empathy is so important when it comes to negotiating. 

News3 April 2019

ARF creates member code of conduct

Industry association the Advertising Research Foundation ( ARF) has developed its first member code of conduct on ethical research and data collection.

News3 April 2019

Ipsos launches virtual store testing platform

Ipsos has launched an automated simulation platform offering a range of shopper and packaging research tools, Simstore.

News3 April 2019

Cint hires EMEA EVP

Sample management platform Cint has appointed Indie Blackwell as executive vice-president of EMEA.

News3 April 2019

ResearchBods and Bonamy Finch merge to form STRAT7

Katie McQuater

Data and analytics agencies ResearchBods and Bonamy Finch have partnered to launch strategy group Strat7, led by Barrie Brien.

News2 April 2019

Stanford University launches AI institute

Stanford University is launching a new institute focused on human-centred artificial intelligence ( AI) technologies and applications.

News2 April 2019

Next 15 revenue and profits up

Digital communications group, Next 15, has reported revenue of £224m, up 14% on the previous year with pre-tax profit up 23% to £37m, for the year ended 31 January 2019.

News2 April 2019

Two versions of US census being prepared

The Census Bureau is preparing two versions of the US 2020 census survey as it awaits the outcome of a Supreme Court ruling on whether a question on citizenship should be included.

News2 April 2019

YouGov reports half year revenue and profit increases

Market research firm YouGov has reported an 18% revenue increase in the second half of 2018, as the company announces a new five-year plan.

News2 April 2019

The Behavioural Architects appoints US president

The Behavioural Architects ( TBA) has hired Sonia Misak as president of its New York office.

News2 April 2019

Network Research rebrands as Motif

Jane Bainbridge

As part of a shift to focus on customer loyalty and purchasing behaviour insight, independent insight agency Network Research is renaming as Motif.

News1 April 2019

Comscore’s CEO and president exit

Jane Bainbridge

Global measurement business Comscore’s chief executive Bryan Wiener has left the company after less than a year over “irreconcilable differences” in strategy.

News1 April 2019

Nielsen and JD launch pricing product

Global measurement and data analytics company Nielsen has signed a strategic cooperation and data sharing agreement with ecommerce business JD.com.

News1 April 2019

Richard Shotton launches Astroten

Jane Bainbridge

Manning Gottlieb OMD’s head of behavioural science, Richard Shotton, has set up a behavioural science-based consultancy, Astroten.

Opinion1 April 2019

Where is the value?

Rory Sutherland

Rory Sutherland questions why rational decisions and processes are valued over creativity and randomness. 

News1 April 2019

Anterio renamed Intage Healthcare

Intage Group has merged healthcare marketing research company, Anterio with contract research organisation Asklep, to form Intage Healthcare.