Feature30 November 2015

Shelf life

Competition in the UK grocery market has never been so fierce. Asda’s senior director of insight and pricing, Liz Lamb, tells Bronwen Morgan how the supermarket intends to compete by keeping the customer at the heart of everything it does

Feature30 November 2015

Points of view

Lucy Fisher

The BBC reaches audiences far and wide, and has to deal with enormous quantities of data. How is research helping the public service broadcaster to keep up with the pace of technological change and understand what its divergent viewer base wants? 

Feature30 November 2015

Total recall

Tim Phillips

People struggle to remember accurately why they have behaved in a certain way. So tools and technologies are constantly emerging to help researchers get closer to people – to observe and interpret their behaviour, as well as to collect data. 

Feature30 April 2015

Positive Attitude

Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.

News30 April 2015

DJS Research launches online family community

Cheshire-based market research agency DJS Research has launched an online parents, kids and teens community, Chatter Zone, for its clients.

News30 April 2015

InMobi and Sky Media partnership

InMobi and Sky Media have announced that InMobi will be the exclusive mobile advertising partner for the ad sales arm of Sky, to help the media giant monetise its audience across mobile apps and sites.

News30 April 2015

Quadrangle wins Aura agency of the year

Quadrangle won the agency of the year award at the Auras last night with Diageo scooping the most effective use of insight title.

News30 April 2015

Kantar Media launches inventory app

Kantar Media has released TGI Audience Snapshot app, designed for commercial and media sales teams to source and showcase media inventory.

News30 April 2015

Just 1% of consumers trust advertisers to guard data

Despite this, 27% would be prepared to sell their data, according to a study by IPG Mediabrands Marketing Sciences and UM London.

News29 April 2015

JWT forms new research and analytics group

The Intelligence Group brings together three existing specilities within JWT: Sonar, Analytics and The Innovation Group.

Feature29 April 2015

Is it time to rethink the tracking study?

In the first of his series of features ‘rethinking’ some of market research’s sacred cows, Colin Strong turns the spotlight on the tracking study.

News29 April 2015

New viewer relationship management head at Channel 4

Charlie Palmer has been appointed by Channel 4 as its head of viewer relationship management with a remit to build the broadcaster’s data strategy.

News29 April 2015

Creston Unlimited and Future Foundation fix insight partnership

Creston Unlimited and consumer trends and insight consultancy Future Foundation have announced a partnership agreement to combine their insight and market research capabilities for clients.

News29 April 2015

Digital-focused research association launches

Digital Insight Network is a global research association focused purely on digital methodologies.

News29 April 2015

Kantar and comScore start joint measurement offering

Kantar Media and comScore have announced a joint offering for cross-media audience measurement, the first to come from their strategic alliance which began earlier this year.

News29 April 2015

New engagement agency harnesses consumer neuroscience

WeAreFearless works with cognitive neuroscientists to integrate an understanding of brand engagement into its approach.

News28 April 2015

Labour loses on 'leadership' association with party political broadcast

Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience study from Neuro-Insight.

News28 April 2015

Ad value boosted by newsbrand context

Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research from marketing body, Newsworks.

News28 April 2015

ICM Direct appoints two new directors

ICM Group has hired Michael Phillips as data services director and promoted Mona Bläute to deputy operations director for ICM Direct.

News28 April 2015

CIE hires across the group and rejigs at Opinion Leader

Chime Insight & Engagement Group ( CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry Picked and Opinion Leader.

News28 April 2015

RealityMine appoints Spaeth and Sylvester

Market research tech company RealityMine has hired co-partners of US outfit, Sequent Partners, to chief officer roles.

News28 April 2015

First head of insight for Demographix

Demographix, the online research tools developer, has appointed Gina Lee-Young as its first-ever head of insight.

Opinion27 April 2015

The shape of the tolerance zone

Rory Sutherland considers the role of quadratic voting and where, when and how it may be applied.

News27 April 2015

IRI adds Innovation Solution Portfolio

Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building on shopper behaviour-based insights.

News27 April 2015

Consumers use average of five devices when making purchases

Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.

News27 April 2015

ComScore adds Trust Profiles

ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.

News27 April 2015

Young voters still influenced by traditional media

Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for Facebook and 13% newspapers.

News24 April 2015

Affinio integrates Gnip data

The audience insights provider will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.

News24 April 2015

Smart home purchases 'deeply considered'

Eight in 10 consumers are interested in buying a smart tech product for the home, but the purchase journey can take up to three months, according to new research.

News24 April 2015

Wilson joins Paradigm Sample

Rick Wilson has joined the company as vice president of Online and Mobile Solutions.

News24 April 2015

Lavine moves into Kinesis president role

Steve Lavine has joined the market research software provider he co-founded, Kinesis Survey Technologies, as president.

News24 April 2015

Mobile participation growing rapidly in MR but some companies too passive

A majority of research firms are supporting mobile participation and just under a third have most of their online surveys mobile-enabled.

News24 April 2015

Confirmit and SSI study political buzz in General Election run-up

Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels.

News23 April 2015

DJS Research grows turnover by 26%

The agency has seen 800% growth in the last five years, reaching a turnover of £3.6m during the 2014/15 financial year.

News23 April 2015

New appointments at Circle Research

Emma James and Tom Russell join B2B market research agency Circle.

News23 April 2015

One quarter of all US digital ad revenues now from mobile

Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.

News23 April 2015

SampTech Consulting launched in India

Market research veterans Sandeep Chibber and Ashish Mathur have launched SampTech Consulting Services.

News23 April 2015

Adblock tool judged lawful in Germany

Adblock Plus, an online ad blocking tool, has won its case against a group of German publishers who had tried to sue the company for blocking ads on their sites.

News23 April 2015

Ace Metrix introduces personality metric

The Ad Personality Profile metric identifies the most influential creative characteristics of ads.

Opinion22 April 2015

Behavioural economics: a con?

Behavioural economics has a monopoly on policy-making, says Tonic’s Charlie Richards. But is it just a useful label? And do labels really matter?

News22 April 2015

First Direct tops NPS benchmark

Online bank First Direct achieved the highest Net Promoter Score ( 73) in Satmetrix’s UK Net Promoter Customer Loyalty Benchmark Reports.

News22 April 2015

eDigital harnesses beacon technology

The company has announced the integration of beacon technology into its survey programmes via client apps.

News22 April 2015

Marketers' understanding of customer journey 'no better than four years ago'

Marketers have made ‘little-to-no progress’ in joining the dots across their customers’ journeys since 2011, according to new research.

News22 April 2015

B2B International boosts agricultural offer with new hire

Iris Morgenstern has joined the company as research manager from Produkt + Markt, where she worked in the specialist agribusiness department.

News22 April 2015

Food retailers' customer satisfaction high

Despite the financial woes of Tesco as it announced a £6.4bn loss, the food retail sector is one of the top performers for customer satisfaction.

News22 April 2015

Behavioural Insights Team recruits for US expansion

The Behavioural Insights Team has announced a raft of positions its recruiting for its New York office.

News21 April 2015

Ipsos taps into Google location data

The company has announced the launch of a number of geo-localised research tools, the first of which uses Google Opinion Rewards.

News21 April 2015

BMW tops reputable companies list

BMW has beaten Walt Disney and Google to the title of the world’s most reputable company, according to the Reputation Institute’s 2015 Global Reptrak 100 ranking.

Opinion21 April 2015

Bias in the spotlight: availability bias

In his fourth blog looking at behavioural economic biases, Crawford Hollingworth explores the availability bias.

News21 April 2015

Increase in content streaming driven by 'better ad experience'

Shift in TV viewing habits from traditional TV to content streaming is linked in part to a preference for fewer, less intrusive adverts, according to research from IAB.

News21 April 2015

UK advertising up 5.8% driven by digital

Advertising revenues reached £18.6bn last year up 5.8%, the highest growth since 2010, according to the Advertising Association and Warc figures.

News21 April 2015

ComScore retains UKOM contract

Originally appointed to provide online media audience measurement in 2012, comScore’s contract will now last until 2018.

News21 April 2015

Richard Jameson to leave GfK

Jameson will leave in May to ‘pursue new opportunities’ and will be succeeded by Ben van der Werf as head of GfK’s Consumer Experiences business in the UK, Nordics and Baltics.

Opinion20 April 2015

Unifying the voice of a brand's 12th man

Data sources should not compete with each other, but rather provide a collective view of the customer says Ryan Garner.

News20 April 2015

Brands must be environmentally responsible, say consumers

76% of consumers believe that brands must be environmentally responsible, according to a new study.

News20 April 2015

Doctors and patients embrace mobile health apps

52% of UK medical professionals believe the NHS should increase its investment in developing smartphone technology to monitor patients’ health, according to new research.

News20 April 2015

Nugg.ad names Hubert as CEO

Former MD of Ströer Digital Group, Martin Hubert, will take over management of the target group specialist on May 1.

News20 April 2015

Instantly and Quant Edge build online ethnic panel

Audience and insights tool company, Instantly, has been commissioned by multi-cultural audience research specialists Quant Edge to build the UK’s first online ethnic market research panel.

News20 April 2015

Realeyes' EU grant for measuring ad likeability

Realeyes and Imperial College London have been awarded a €3.64 million European Commission grant to develop technology’s capability to measure human emotions.

News20 April 2015

Mothers' media consumption shifting to mobile

Mothers’ use of smartphones in the UK out-paces laptops and desktops with 93% of mums regularly using smartphones according to a survey from BabyCentre.

News17 April 2015

Spotify launches playlist targeting service

Spotify for Brands is launching Playlist Targeting, enabling brands to target audience segments based on the particular ‘mood’ of playlists.

News17 April 2015

Data Alliance expands to Africa

The WPP data company’s newest office will be in Cape Town, following sponsorship from local WPP companies.

News17 April 2015

UK approaches mobile tipping point

This year will see the ( non-voice) time spent on mobile devices overtake that spent on desktops and laptops, according to latest estimates.

News16 April 2015

WPP acquires Medialets

WPP has bought mobile ad tech company Medialets for an undisclosed amount.

News16 April 2015

Dentsu Aegis buys Forbes Consulting Group

Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.

News16 April 2015

Bellwether predicts 4.2% adspend rise in 2015

Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the latest IPA Bellwether Report.

Feature16 April 2015

Everything counts

No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

News16 April 2015

Instantly hires Bourque to lead Automated Sample

Carla Bourque has joined the company as general manager of Automated Sample, its sample management system.

News16 April 2015

Thinkbox to research TV ad response and youth TV consumption

The marketing body for commercial TV in the UK has commissioned two new research studies from Group M and Platypus.

News15 April 2015

Major US businesses unite to preserve Census Bureau survey

The Marketing Research Association has mobilised 22 influential organisations to appeal against making response to the ACS voluntary rather than mandatory.

Opinion15 April 2015

ELECTION BLOG: Digital democracy

The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.

News15 April 2015

YouEye launches qualitative data analytics platform

The Experience Analytics Platform captures qualitative data, structures it and allows users to run analytics on it.

News15 April 2015

Schlesinger promotes qual roles

Schlesinger Associates has promoted Terri-Lyn Hawley to vice-president operations while Stephenie Gordon’s vice-president of qualitative solutions role has been expanded.

News15 April 2015

European consumer climate sees significant improvement

Results from the GfK Consumer Climate Europe survey for Q1 2015 showed particular optimism among consumers in western and southern Europe.

News15 April 2015

CMI appoints Denton to client services team

Insights and consulting company CMI has appointed Remy Denton as research manager.

News14 April 2015

Primesight links with On Device Research for Primemobile Live

Outdoor advertising company Primesight has joined forces with On Device Research to launch a real-time reporting platform of outdoor ad campaigns, Primemobile Live.

News14 April 2015

WPP launches Gain Theory consultancy

WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight capabilities.

News14 April 2015

Gumbrell and Hall partner with Askia on new software platform

Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a customer feedback software platform.

News14 April 2015

Provalis Research integrates text and data analysis

The company has announced the integration of its text analysis software, WordStat, with data analysis and statistical software, Stata.

News14 April 2015

Decline in traditional TV viewing accelerates

Video consumption has become mainstream and is accelerating the decline of traditional TV viewing, according to a report from Accenture.

News14 April 2015

Twitter to bring data business in-house

Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.

News13 April 2015

UK retailers unprepared for rise in m-commerce

Consumer retail spending on mobiles and tablets in the UK is forecast to reach £53.6bn annually by 2024, but 70% of retailers say they don’t have mobile-enabled websites or apps.

Opinion13 April 2015

Why is B2B research the poor cousin?

Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.

News13 April 2015

Less than one third of UK consumers feel responsible for online privacy

Consumers are concerned about unauthorised data access, but only 29% feel fully responsible for protecting themselves online, according to a recent survey.

News13 April 2015

Beehive appoints new research director

Elke Neuteboom has been appointed by Beehive Research as its new research director.

News13 April 2015

Internet users turn to friends' recommendations as choice becomes overwhelming

More than half of internet users ( 55%) use only two or three trusted sites when looking for content and product purchases.

News10 April 2015

Facebook remains teen favourite

The vast majority ( 92%) of 13- to 17-year-olds report going online daily with Facebook the most used social media platform according to a study from Pew Research Center.

News10 April 2015

Sprinklr expands into customer feedback with new acquisition

Social media management company Sprinklr has acquired customer feedback platform Get Satisfaction.

News10 April 2015

YouTube to offer ad-free, subscription-based service

Video creators, who currently receive a share of ad revenues, to be offered a percentage of revenues generated by subscription fees.

News10 April 2015

iGen hires research manager

Youth and family research company, iGen, has appointed Claire Milner as a research manager.

News10 April 2015

Directions Research makes three new hires

Directions Research has appointed Austin Hatch as onsite project manager at its Minneapolis office as part of a number of hires and internal promotions.

News10 April 2015

National Readership Survey to be replaced

The Publishers Audience Measurement Company ( PAMCO) is to replace the NRS next year as the organisation overseeing audience figures for newspapers and magazines.

News9 April 2015

Read Group to re-launch Research Opinion Poll

Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.

Feature9 April 2015

Personality is everything: can the geek win the election?

Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

News9 April 2015

Confirmit launches mobile CAPI tool

CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

News9 April 2015

UK digital adspend hits £7.2bn

The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

News9 April 2015

WPP's Data Alliance and Facebook in global partnership

Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.

Opinion8 April 2015

MR and VoC: two sides of the same strategic coin

Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.

News8 April 2015

ARF names Appel to board of directors

The IRI president and CEO Andrew Appel will join the board for a three-year term.

News8 April 2015

Facebook sued over inappropriate use of facial recognition data

The social media giant is being taken to court by an Illinois man who claims it broke state law by collecting biometric data.

News8 April 2015

AURA releases partial awards shortlist

The client insight professionals networking forum has also announced the speaker line-up for its annual conference, held on the same day as the awards.

News8 April 2015

Advertisers should be wary of viewers' moods

Using the wrong approach with the emotion and energy levels of ads can affect engagement and recall, according to a new study.

News8 April 2015

Kadence India hires Singh as managing partner

Deepak Singh has joined the company from Ipsos India to lead on all insight work.

News7 April 2015

Nielsen renames its digital measurement tool

Online Campaign Ratings has been renamed Nielsen Digital Ad Ratings and the tool’s user interface has been upgraded.

News7 April 2015

SurveyMonkey launches benchmarking service

The new product offers benchmarks for website feedback, customer satisfaction, employee engagement and customer loyalty ( Net Promotor Score).

News7 April 2015

App Annie appoints new SVP of Research & Analysis

Danielle Levitas has joined from IDC, where she led the firm’s mobility, digital media, consumer and broadband research teams.

Opinion7 April 2015

Emotional execution

In the second of a series of video blogs looking at different methodologies for video content evaluation, BrainJuicer’s John Kearon talks to UM London’s Michael Brown.

Opinion7 April 2015

Bias in the spotlight: optimism bias

In the third in a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at the optimism bias.

News7 April 2015

Grimmond joins Digital-i

Ex-controller of audience and insight at Channel 4, Claire Grimmond, has joined the media research company as managing director.

News2 April 2015

Facebook tracks all visitors, regardless of membership or opt-out

Facebook tracks the web browsing of all visitors to the site, even if they don’t have an account or have explicitly opted out of tracking in the EU, according to a report.

News2 April 2015

Consumers think brand content is purely money-making

More than half of consumers ( 55%) think that brands produce content just to make money according to a YouGov study for content company, One Two Four.

News2 April 2015

Ellis becomes president of Fulcrum

Open global sample exchange Fulcrum has announced that Andy Ellis has been made its new president overseeing all product, sales and operations.

News2 April 2015

Antedote launches online innovation platform

The Antedote Idea Accelerator is an online qual research platform for the exploration of ideas, concepts, packaging designs and communications.

News2 April 2015

Mobile convenient but big screen preferred

Traditional boundaries between devices and formats are becoming blurred as people use 24/7 connectivity to access content according to a global survey from Nielsen.

News2 April 2015

Beech joins Lightspeed GMI to lead European operations

Lightspeed GMI has hired Emma Beech from Research Now as vice president, Operations EMEA.

Opinion1 April 2015

ELECTION BLOG: GE15 all seems a bit old

Campaigning for the General Election has officially begun, but can the work of pollsters change the political narrative this time round?

News1 April 2015

Loyalty programmes 'more important for brand loyalty than value for money'

Enrolment levels in consumer loyalty programmes in the US have reached an “all-time high”, according to a new report.

News1 April 2015

Tech more popular than cars for Gen Y

The majority ( 65%) of UK millennials think the latest smartphone are of more value and use than the most recent model of a car according to research commissioned by Prophet looking at the 18- to 34-year-olds.

News1 April 2015

Broadcast industry 'wasting data potential'

TV companies are largely failing to put audience and user data to good use, according to a white paper from GfK.

News1 April 2015

Product perceptions rebrands

Consumer and sensory research agency, product perceptions, has changed its name to PPL Insights.

News1 April 2015

NatCen names Doggett as interim COO

Phil Doggett will take up the position on April 13, replacing Penny Young who leaves to join the House of Commons in mid-May.