News28 April 2017

British brand values hit by Brexit

Britain’s most valuable brands have declined by an average of 6% according to valuation and strategy consultancy Brand Finance.

Opinion28 April 2017

Face up to the complexity of research

Researchers and clients must look beyond the individual survey at the broader picture of how it fits into successful business strategy.

News28 April 2017

InSites Consulting sees revenue grow by 18%

Consumer collaboration agency InSites Consulting has reported revenue growth of 18% in 2016. 

News28 April 2017

Record revenues for Ipsos Q1 2017

Ipsos achieved a record high of €390.1 million in revenues in Q1 2017, up 0.8% compared with the same quarter the previous year.

News28 April 2017

UK consumer confidence 'surprisingly stable' despite drop

GfK's UK Consumer Confidence Index fell by one point to -7 in April, with only the Major Purchase Index – one of five measures – showing an increase. 

News28 April 2017

Majority of global advertisers over-invested in online ads

Jane Bainbridge

Despite the growing concerns about viewability, fraud and metrics, two thirds of big brands are committed to increased investment in online advertising in 2017-18.

News28 April 2017

Mustard builds its team

Manchester-based market research agency Mustard has strengthened its research and business development teams with the hiring of David Hickson as account director, among other appointments.

News27 April 2017

Crimson Hexagon deepens Twitter partnership

Social media insights company Crimson Hexagon has expanded its participation in the Twitter Official Partnership programme and is collaborating with Twitter to co-develop solutions. 

News27 April 2017

Branded Research adds insights department

Market research company Branded Research has announced the addition of a new department – Branded Insights – headed up by Kristen Miles. 

News27 April 2017

WPP Digital buys Deeplocal

The digital investment arm of WPP has acquired Deeplocal, an innovation studio for product invention, design and engineering for clients' marketing campaigns, for an undisclosed amount.

News27 April 2017

Marketers feel overwhelmed by time spent analysing data

Sixty four per cent of marketers believe it's their role to collect customer data, but not to analyse it, according to a new report from BlueVenn. 

News27 April 2017

ComScore adds free viewability measurement

Cross platform measurement company comScore has introduced free viewability measurement to give clients metrics for display and video campaigns across mobile and desktop platforms.

News27 April 2017

Research Now expands Nectar deal

Panel company Research Now has announced it is managing the loyalty card Nectar's Canvass panel of about 100,000 individuals.

Opinion26 April 2017

Has the cookie crumbled?

Where the cookie breadcrumb trail linking people online to real world individuals was based on assumption, data onboarding provides more certainty by matching through deterministic processes. 

News26 April 2017

LivingLens partners with Qualtrics

Video mining and analytics software company LivingLens has agreed a deal with Qualtrics to make its video capture and analysis available on the Qualtrics Experience Management Platform.

News26 April 2017

Ipsos Healthcare expands syndicated offer in China

Ipsos Healthcare has extended its syndicated psoriasis and IBD therapy monitors into China and will relaunch Lupus therapy monitor to meet client demand.

News26 April 2017

InCrowd adds three executives

Market insights tech company InCrowd has appointed three veteran life science market researchers – Janet Bays, Kathy Relias and Katie Ka – as executives to help with its growth plans.

News26 April 2017

Majority unaware that search algorithms limit their content access

Sixty-three per cent of consumers want useful but unexpected content when browsing online, according to new research into people’s behaviour and understanding of the online content they are served.

News26 April 2017

New regional leaders for GfK Health

GfK’s global health practice has appointed new leaders for its teams in North America and Germany/Switzerland.

News25 April 2017

BIA/Kelsey partners with comScore on local TV data integration

BIA/Kelsey is partnering with comScore to integrate local television audience measurement information with local advertising spend data and forecasts. 

News25 April 2017

TV viewing shifts to digital devices

Laptops and desktops have overtaken TVs as the preferred devices for watching TV shows, according to a new report from Accenture. 

News25 April 2017

WIRe adds four to its board

Women in Research ( WIRe) has appointed four new board members: Laura Chaibi, Anthony Michelini, Vanessa Oshima and Fiona Blades.

News25 April 2017

Ad expenditure hits £21.4bn in 2016

Ad spend in the UK grew 3.7% in 2016 to reach £21.4bn, according to the Advertising Association/Warc Expenditure Report.

News25 April 2017

Lightspeed Health adds survey design product to offer

Lightspeed Health has added QuestionArts, a suite of survey design tools, to its healthcare product portfolio. 

News25 April 2017

Mopinion adds visual feedback to analytics

Feedback analytics company Mopinion has added capturing and analysing visual feedback to its service.

News24 April 2017

Newsworks appoints Havas’ West in strategy role

Newsbrands' marketing organisation Newsworks has made Niki West, former managing partner at Havas Media, client services and strategy director.

News24 April 2017

Harris Interactive adds to TMTE practice

Full service market research agency Harris Interactive has appointed Taneem Salim as research executive to support its technology, media, telecoms and entertainment ( TMTE) research practice.

News24 April 2017

Monkey See hires Steve Smith

Behaviour, brand and communications research consultancy Monkey See has hired Steve Smith as a research associate.

News24 April 2017

Gracenote reaches 100m cars milestone

Nielsen-owned entertainment business Gracenote has now been featured in more than 100 million cars globally.

News24 April 2017

Bautista to lead Kantar Media in Philippines

Media insights business Kantar Media has appointed Jay Bautista as managing director for the Philippines.

Opinion24 April 2017

Are pollsters ready for the election?

The snap election means that polling innovations introduced after 2015’s general election are being put to the test sooner than expected. 

News21 April 2017

Almost five million Britons use pirate TV streaming

Illegal TV streaming services are used by almost five million people in the UK and it's likely to increase considerably in the next year, according to YouGov.

News21 April 2017

MRS launches Jeremy Bullmore award

Former president of the MRS and non-executive director of WPP, Jeremy Bullmore, has lent his name to a new award for creative development research.

News21 April 2017

ComScore boosts Mobile Metrix in India

ComScore has launched MMX Multi-Platform as well as upgrading Mobile Metrix by adding data from its mobile consumer panel.   

News21 April 2017

BE now mainstream in public policy

Behavioural economics has become mainstream in public policy according to a report from the OECD.

News21 April 2017

Xu named as new CEO of WPP China

Communications services group WPP has named Patrick Xu as CEO of its Chinese business, following the departure of Bessie Lee. 

News21 April 2017

Nielsen to adopt Gracenote IDs as standard

Nielsen has announced that it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. 

News20 April 2017

Half of UK public 'bombarded' with irrelevant marketing

Half of the UK public feel that they are bombarded with irrelevant marketing materials, according to research from The Chartered Institute of Marketing. 

Opinion20 April 2017

The job market - never judge a book by its cover

Sinead Hasson

Social media offers recruiters a window into people’s lives – but how closely should they peer in?

News20 April 2017

Nielsen and Google in joint digital media ROI measurement

Nielsen has become part of Google’s Marketing Mix Model Partner programme allowing it to collect Google ad impression and spend data.

News20 April 2017

Research Now hires Pappachen for new strategy role

Research Now has appointed George Pappachen, formerly of Kantar Media, to the newly-created role of executive vice president, corporate development and strategy. 

News20 April 2017

Lack of measurement standards holding back digital ads

Jane Bainbridge

The advertising industry must find a way of measuring performance accurately and consistently to avoid clients pulling their spend according to Kantar Media research.

News20 April 2017

Toluna unveils quick turnaround healthcare research offer

Toluna has announced the launch of RapidResultsRx, a new approach to gathering 'quick-turn' insight from medical professionals. 

News20 April 2017

Ebiquity launches digital ad tracking platform

Marketing and media analytics consultancy Ebiquity has launched Portfolio Digital, a digital ad intelligence tool to monitor online display advertising.

News19 April 2017

Martin George joins BritainThinks advisory board

BritainThinks has appointed Martin George, former commercial director at the Post Office, to its advisory board. 

News19 April 2017

MarketSight and Critical Mix form partnership

Global data and analytics software company MarketSight has formed a strategic partnership with data and insights company Critical Mix.

Feature19 April 2017

Success begins before you say a word

Jane Bainbridge

The godfather of influence, Dr Robert Cialdini, has looked at ‘pre-suasion’ and how the moments before we speak can influence people. 

News19 April 2017

European consumer climate reaches nine-year peak

European consumers' positive mood has continued into the first quarter of 2017, according to the GfK consumer climate study for Europe.

News19 April 2017

Marketing budgets grow but not for market research

Marketing budget growth has been sustained in the first quarter of this year but market research budgets have continued to be pared back, according to the Institute of Practitioners in Advertising’s Bellwether Report.

News19 April 2017

Challenger polling company opinion.life launches

Jane Bainbridge

As Theresa May called a snap general election yesterday, and with all the polls currently pointing to a victory for her, a new opinion research company opinion.life has opened its doors.

News19 April 2017

Mopinion unveils partner programme for digital agencies

Feedback analytics software company Mopinion has launched a partner programme for digital agencies. 

News18 April 2017

Flamingo to close seven of its eight offices

Flamingo Group, the insight and brand consultancy, is to close seven of its eight offices and consolidate its operations in London. 

News18 April 2017

Facebook cracks down on fake likes and comments

Facebook has announced it has worked for the past six months to disrupt a spam operation behind fake likes and comments on its site.

News18 April 2017

Research Engine launches emotion video test

Online market research platform Research Engine has launched Emotion Video Test, a new video testing product. 

News18 April 2017

Esomar condemns political intimidation of researchers

Jane Bainbridge

Following the Ecuadoran government’s intervention at polling agency Cedatos, Esomar has issued a statement condemning all forms of political intimidation of opinion researchers. 

News18 April 2017

SHC Universal appoints new president

Healthcare survey and online data collection company SHC Universal has named Phil Sofia as its new president. 

News18 April 2017

Kelton Global promotes Stone to CMO

Insights and strategy consultancy Kelton Global has promoted Sarah Stone to the role of chief marketing officer. 

Feature13 April 2017

Young researcher Q&A: Sabrina Salvador

Sabrina Salvador of Hachette is &more's – MRS's new network for young professionals – young researcher of the month for April. She talks about the importance of being strategic with growing her career.

News13 April 2017

LiquidHub expands US team

Customer engagement company LiquidHub has expanded its US research team with two new appointments, Kristi Rose Barron and Anand Raghunath. 

News13 April 2017

Voxpopme upgrades its visual storytelling tool

Video research company Voxpopme has launched Showreel Generator 2.0, an upgraded solution for building customer stories with new and existing video research. 

News13 April 2017

FocusVision partners with Virtual Incentives for respondent rewards

The Virtual Incentives API is now part of FocusVision's incentive platform, providing rewards and incentives for the company's clients and users. 

News13 April 2017

Socialbakers launches combined social media analytics solution

Socialbakers, a social media analytics provider, has launched Socialbakers Suite, designed to be an 'all-in-one' social media analytics, management and performance solution. 

News13 April 2017

Qualtrics raises $180m funding

Experience management software company Qualtrics has announced that it has closed a funding round of $180m at a $2.5bn valuation. 

News12 April 2017

MFour receives $5m investment

MFour Mobile Research has partnered with Kayne NewRoad Ventures Fund for $5m in new investment. 

News12 April 2017

Isobar launches fast-turnaround neuroscience product

Digital agency Isobar has launched MindSight Direct, a fast-turnaround version of its applied neuroscience product.  

News12 April 2017

UK internet ad spend reaches £10bn record high

UK internet ad spend has grown at its fastest rate for nine years, crossing the £10bn threshold for the first time, according to a PwC/ IAB UK report. 

News12 April 2017

Lucid secures $60m in funding

Market research software company Lucid has announced a $60m minority investment led by North Bridge Growth Equity. 

Feature12 April 2017

Why is common sense so rare?

Prior experience is often ignored in the quest by businesses and governments to move forward, says Lorna Tilbian, who says common sense is anything but common. 

Opinion12 April 2017

Hearts and minds

What people say can be at odds with what they feel, even when it comes to voting, says ICM's Martin Boon, who believes this insight could be at the heart of a new way of conducting polling.

News12 April 2017

Kantar Public hires Gigli to international development role

Kantar Public has appointed Susan Gigli as global director for international development, based at the company's Washington office. 

Opinion11 April 2017

Best before data

Mountains of audience data is generated each day and certain measures must be taken to ensure that this information doesn’t stagnate over time, says Ellie Hubble of Ve Interactive. 

News11 April 2017

ComScore adds Twitter campaign metrics to core offer

ComScore has announced that key campaign delivery metrics for Twitter ads, such as demographics, reach and frequency, will be available in its validated Campaign Essentials offer. 

News11 April 2017

Insight platform Attest raises $3.1m

Customer insights and market research technology startup Attest has raised $3.1m of funding, led by Oxford Capital and Episode 1.

News11 April 2017

MRS introduces market research training simulation

The Market Research Society ( MRS) has launched Microlaunch Online, a training simulation that tests users on how to apply the fundamentals of market research.

News11 April 2017

CMI hires psychology expert to client services team

Behavioural sciences and research firm CMI has hired Alynn Gordon to its client services team. 

News11 April 2017

ICM unveils policy and campaign evaluation tool

ICM Unlimited has launched the Policy Emotional Certainty Score ( PECS), a tool that combines opinion research with an emotional component to pre-evaluate policy ideas and campaign messages. 

News10 April 2017

ResearchBods welcomes nine new joiners

Digital research agency ResearchBods has made nine new hires in 2017, across its product, data and project management and client services teams.

News10 April 2017

Nielsen announces intention to participate in OpenAP consortium

Nielsen has announced its intention to participate in the OpenAP consortium, which has the aim of developing 'a clearinghouse for audience segments'. 

News10 April 2017

M Science hires GfK's Dailey

Data driven research and analytics firm M Science has hired former president and COO of GfK Consumer Choices NA, Tom Dailey, as head of corporate information services. 

News10 April 2017

GfK announces supervisory board changes

Thomas Ebeling, Johannes P. Huth and Philipp Freise have replaced Peter Goldschmidt, Aliza Knox and Bruno Piacenza, who resigned from their posts at the end of March. 

News10 April 2017

Remesh closes $2.25m seed investment round

Remesh, a software company specialising in artificial intelligence, has announced the closing of a $2.25m seed investment round. 

Opinion7 April 2017

Falling flat?

Pepsi's most recent – and now withdrawn – ad has been subject to widespread ridicule that has seen it labelled 'tone deaf'. Nadim Sadek of TransgressiveX looks at whether it failed as comprehensively as initially thought. 

News7 April 2017

IAB names Kuist as senior vice president of research and impact

The Interactive Advertising Bureau ( IAB) has hired Chris Kuist as senior vice president of research and impact, with a mandate to 'reshape research for the mobile age'. 

News7 April 2017

Merkle buys Divisadero

Performance marketing agency Merkle has acquired Spanish data intelligence consultancy, Divisadero, for an undisclosed amount.

News7 April 2017

IRI links brand equity to purchase behaviour

IRI has launched IRI EquityScore, which analyses buyer loyalty, as measured by brand awareness, affinity and performance, and assesses how that translates to purchase behaviour. 

News7 April 2017

Facebook redesigns ad insights dashboard

Facebook has announced a new look dashboard to give advertisers better insights into how their ads are performing.

News7 April 2017

Mistrust of US politicians now affecting brands

Bronwen Morgan

Research from McCann Truth Central has revealed that 70% of Americans believe politicians are less truthful today than 20 years ago, and 42% feel the same way about brands and companies. 

News7 April 2017

FreshMinds adds four to its team

Insight and innovation consultancy FreshMinds has appointed Dominique Peters as an account director, one of four additions to its business.

Feature6 April 2017

Trust in the pack

Jane Bainbridge

Research by scientists in the US points to marketing messages on packaging being more believable than those made in advertisements. By Jane Bainbridge

News6 April 2017

Gallant named CEO of Cello Health Insight US

Cello Health Insight has announced a reorganisation of its US senior team, including the appointment of Kathryn Gallant as CEO.  

News6 April 2017

ComScore picked by Google for brand safety

Jane Bainbridge

Cross platform measurement company comScore has announced it will be working with Google to provide independent brand safety reporting of ad campaigns on YouTube.

News6 April 2017

Voice technology could drive stronger emotional brand connections

Research from JWT and Mindshare has revealed that emotional activity is twice as high when consumers voice a brand question rather than type it. 

News6 April 2017

New online research platform launches

A new online research platform – Research Engine – has launched, offering services including communications testing, branding, pricing and behavioural science. 

News6 April 2017

Cint hires Isander to grow talent

Insights software company Cint has appointed Johanna Isander to the newly created role of chief human resource officer to work on talent management as the company continues its global growth.

News6 April 2017

Sparkman made VP of Leger Metrics

Market research and polling company Leger has appointed Sandie Sparkman as its vice-president of Leger Metrics.

News5 April 2017

Time and convenience biggest opportunities for engaging post-millennials

Research from IGD has identified time and convenience as the key issues the food and grocery industry can address to align business with the needs of future shoppers.

Feature5 April 2017

Female focus

Mohammed Minawi

Women in the MENA region are the force behind many purchase decisions, but are often overlooked by brands. New research by Ipsos sheds some light on their pivotal role in the household. 

News5 April 2017

Talk Online Panel names van Duijvenbode as CEO

Arjen van Duijvenbode has been appointed as CEO at Talk Online Panel, a panel company with members across 21 countries. 

News5 April 2017

Confirmit launches customer experience maturity model

Confirmit has launched Compass, a five-stage customer experience programme maturity assessment model. 

News5 April 2017

BBC Media Action launches data portal

Jane Bainbridge

The BBC’s international development charity, BBC Media Action, has launched an interactive online data portal providing information and insight on those living in developing countries.

News5 April 2017

Havas in Chinese joint venture

The Havas Group has signed a joint venture with Chinese advertising and marketing communications business, Guangdong Advertising Group.

News5 April 2017

Nielsen adds AI to Marketing Cloud

Nielsen has launched Nielsen Artificial Intelligence ( AI), an adaptive learning technology built into its Marketing Cloud.

News4 April 2017

Barb appoints Lewis to new head of insight role

Barb has announced that Joe Lewis, former deputy research director, has been given the newly-created role of head of insight.

News4 April 2017

One in five feel 'overwhelmed' by unsolicited charity contact

A new report has looked into the way charities interact with their supporters in order to alleviate criticism in the industry.

News4 April 2017

Interbrand’s Hales joins Chemistry

Graham Hales, former global chief marketing officer and London CEO of Interbrand, has been appointed by talent management company, The Chemistry Group to lead its marketing.

News4 April 2017

Google's Bacuvier named as new dunnhumby CEO

Bronwen Morgan

Tesco and dunnhumby have jointly announced the appointment of Guillaume Bacuvier, currently vice president of advertising solutions at Google, to the role of CEO.

News4 April 2017

Kantar TNS launches eValuateNow on ZappiStore

Global insights company Kantar TNS has launched its automated concept testing tool eValuateNow on ZappiStore.

News4 April 2017

Pivot opens its doors

Chris Leo, formerly of FreshMinds, has launched a digital product consultancy called Pivot.

Opinion3 April 2017

Patient support: the way of the future

Pharmaceutical companies are working hard to improve the patient experience, which can in turn improve outcomes, says Dr Pamela Walker of Incite, who discusses how insight is central to making more of this happen. 

News3 April 2017

UK consumers most trusting of content from familiar brands

Three quarters ( 77%) of UK consumers consider familiar brands to be a reliable source of information, while only two thirds ( 67%) feel the same about content shared by friends, according to new research. 

News3 April 2017

British employers struggle with religious belief in the workplace

UK – While human resources ( HR) managers think they are allowing employees to express their religion and belief in the workplace, employees do not recognise this according to a ComRes study.

News3 April 2017

MMR promotes Henderson to MD, EMEA

Sensory and consumer insight company MMR Research Worldwide has promoted its former client service director, Judith Henderson, to the role of managing director, EMEA. 

News3 April 2017

Twitter drops default egg profile image

Jane Bainbridge

Twitter has announced it is changing the default image for users from the ‘egg’ to a gender neutral silhouette to encourage personalisation and help deter trolls.

News3 April 2017

Vision Critical releases Sparq Share

Customer intelligence platform Vision Critical has added Sparq Share, a private and secure workspace to gain access to insight, for users of its Sparq platform.