News31 March 2017

Bilendi Group acquires Belgian panel company Ivox

Data collection, management and monetisation group Bilendi has announced its acquisition of Ivox Bvba, an online panel company in Belgium. 

News31 March 2017

CSM Media Research gets HK TV ratings contract

CSM Media Research – the joint venture between Kantar Media and CTR – has been awarded the contract to provide TV ratings in Hong Kong from January 2018 until 2023.

News31 March 2017

European marketing activity accelerates

Europe has recorded its sixth consecutive monthly increase in marketing activity, according to the latest Global Marketing Index. 

News31 March 2017

GfK bolsters its martech team

GfK has announced a number of new hires to its newly created Customer and Audience Activation service which will be led by Niko Waesche.

News31 March 2017

Nielsen releases FMCG analytics tool

Nielsen has launched Everyday Analytics, a suite of analytics to help FMCG manufacturers measure conditions affecting price, promotion, advertising and innovation.

News31 March 2017

ComRes' Wicks joins BritainThinks

BritainThinks has hired Holly Wicks, former public sector and social research team lead at ComRes, as associate director. 

News30 March 2017

Barrie Brien steps down as Creston Group CEO

Bronwen Morgan

Barrie Brien, chief executive of Creston Group, has stepped down from his role following 12 years with the group. 

News30 March 2017

Added Value boosts senior team

Strategic marketing consultancy Added Value,has appointed Gillian Reilly as associate director as part of an ongoing expansion of its new client roster.

News30 March 2017

MaritzCX partners with OnePoint Global on mobile surveys

Customer experience technology and services company MaritzCX has partnered with OnePoint Global to add SMS gateway and mobile survey services to its offer.

News30 March 2017

Nielsen expands convenience store measurement

RaceTrac convenience stores has renewed its contract for data insights and analytics with Nielsen which will also involve Nielsen expanding its services to more stores.

News30 March 2017

YouGov's Wagstaff joins Cambridge MR as managing director

Former head of UK custom research at YouGov, Michael Wagstaff, has joined Cambridge Market Research as managing director. 

Video30 March 2017

What's the future for opinion polls?

Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited discuss the importance of understanding voters' emotional engagement and of further educating media clients about polling.

News30 March 2017

Voxpopme appoints Wallis to lead Asia-Pacific

Video research technology company Voxpopme has hired Jem Wallis as its regional director of Asia-Pacific based in Sydney, Australia.

News29 March 2017

Ebiquity revenue up 9% for 2016

Marketing analytics specialist Ebiquity reported revenue of £83.6m for the year ended 31 December 2016, an increase of 9.1%, with operating profit up 4.4% to £13m.

News29 March 2017

Blinc and Dads4Daughters test to help eradicate workplace gender inequality

Media research specialist Blinc, working with Split Second research, have set up an implicit gender bias test using affective priming for the organisation, Dads4Daughters.

News29 March 2017

Rampuria joins Toluna to lead global business development

Jay Rampuria has joined Toluna from Unmetric as executive vice-president of global business development.  

Feature29 March 2017

Laying the foundation

A survey of public perceptions of market research reveals that those with a better understanding of research are more trusting when it comes to sharing data. Promoting the industry is vital, says Luke Sehmer of Research Now.

News29 March 2017

ComScore expands and updates audience measurement in Indonesia

ComScore has launched MMX Multi-Platform and upgraded Mobile Metrix in Indonesia as it introduces data from its new mobile consumer panel. 

News29 March 2017

Research Now hires Twitter's O'Shea as VP of global research

Research Now has announced a series of senior hires, including former Twitter executive Heather O'Shea as vice-president of global research. 

Feature28 March 2017

Emerging Indonesia

Bronwen Morgan

Indonesia is a country undergoing significant change, and its citizens are driving it.

News28 March 2017

Britain's self image sees significant improvement over past year

Britons rate their own nation's reputation at 80.6 on Reputation Institute's 0-100 RepTrak Pulse scale; a significant improvement on last year's survey, which took place before the Brexit vote. 

News28 March 2017

Elsey joins Survey Mechanics as head of sales

Online survey platform company Survey Mechanics has hired Paul Elsey as its head of sales. 

News28 March 2017

Firefish revenue grows to £11.7m

fInsight agency Firefish has recorded a 15% increase in revenue from £10.1m to £11.7m over the last year, according to its latest financial results.

News28 March 2017

GQR makes Lowe and Sena partners

Research and strategic consultancy Greenberg Quinlan Rosner has promoted vice-presidents Kristi Lowe and Elizabeth Sena to partners. 

News28 March 2017

ComRes launches Brexit unit

Jane Bainbridge

Polling and research company ComRes has created a Brexit unit, to support organisations as they navigate the post EU membership landscape. 

Opinion27 March 2017

What can we all learn from B2B trends?

Andrew Dalglish

Five themes on marketing departments' radars point the way for market research trends.

News27 March 2017

E-Poll unveils ad effectiveness measurement tool

E-Poll Market Research has unveiled ADvance, a multi platform ad effectiveness measurement solution.  

News27 March 2017

Double digit revenue and profit growth for YouGov

Jane Bainbridge

Market research company YouGov reported a 24% jump in revenue ( £51.4m) and 27% increase in pre-tax profits ( £6.3m) for the six months to 31 January 2017.

News27 March 2017

UK ad spend to exceed £17.5bn in 2017

London is the fourth biggest city globally for ad spend, contributing £5.2bn in 2017, according to the latest forecast from Zenith. 

News27 March 2017

Analysis shows long-term effect of newsbrands

Advertising campaigns using newsbrands are 36% more likely to deliver very large profit growth and 85% more likely to generate customer acquisition.

News27 March 2017

LRWTonic hires two directors

LRWTonic has announced the hire of two research directors – Dominika Wintersgill and Jessica Long – as well as three new research associates. 

News27 March 2017

IPG Mediabrands makes Kumar data chief

Media group IPG Mediabrands has named Arun Kumar its chief data and marketing technology officer as part of an investment to create a more central data and tech infrastructure.

News24 March 2017

Kantar Millward Brown expands Ignite in US

Global research agency Kantar Millward Brown has extended its brand marketing analytics platform, Ignite Network, to improve mobile ad measurement.

News24 March 2017

Marketing Sciences Unlimited expands qual team

Marketing Sciences Unlimited – part of the Unlimited Group – has appointed Oona Cashin as research director in its qualitative team.

News24 March 2017

Dentsu forms Techno Camp in Vietnam

Advertising and communications giant Dentsu has announced it is extending its digital marketing with a joint venture with Evolable Asia in Vietnam.

News24 March 2017

BritainThinks hires Harkness as research director

Qualitative insight consultancy BritainThinks has appointed Victoria Harkness from the Ipsos MORI Social Research Institute, as a research director.

News24 March 2017

Lightspeed Health brings back Cash for business development

Healthcare panel specialist Lightspeed Health has appointed Bill Cash as director of business development.

Feature23 March 2017

Bridging the gap

Leonida Kombo

Mobile research is helping to connect decision-makers with previously hard-to-reach people in emerging markets.

News23 March 2017

Simmons Research partners with RealityMine for media use insight

Cross-channel consumer intelligence company Simmons Research has joined forces with cross-media measurement firm RealityMine to help brands and media companies create more effective multi-platform media campaigns.

News23 March 2017

Nielsen launches FMCG innovation tool

Nielsen has released Quick Screen, an overnight innovation tool so FMCG manufacturers can quickly test new product ideas.

News23 March 2017

Agencies facing commoditisation and short-termism

Developing new agency propositions, abilities and talent is the necessary defence against commoditisation and short-termism pressures according to a new report from the Institute of Practitioners in Advertising ( IPA). 

News23 March 2017

Respondi adds to London team

German access panel provider Respondi has appointed Maria Butylina and Faraz Zamyadi to its London team as part of its continued expansion in the UK.

News23 March 2017

Big Sofa opens US office

Jane Bainbridge

Video analytics tech and insight company Big Sofa has opened a US office in Philadelphia. 

Opinion22 March 2017

Twitter doesn’t have the answer

For insight into product performance and reviews, researchers need to look beyond easily accessibly social media data.

News22 March 2017

Emotion measurement predicts sales lift with 75% accuracy

Emotion measurement technology can distinguish between ads that deliver high or low sales lift with 75% accuracy, according to new research from Realeyes and Mars, Inc. 

News22 March 2017

Lopez to lead behavioural and social strategy at Flamingo

Jane Bainbridge

Former CEO of TNS BMRB, Desirée Lopez, has joined consumer and cultural insight agency Flamingo in the newly created role of head of behavioural and social strategy.

News22 March 2017

Macromill gains Tokyo Stock Exchange listing

Global market research business Macromill has successfully completed its listing on the First Section of the Tokyo Stock Exchange.

News22 March 2017

Obituary: Chris Denham

Chris Denham, former head of census output at the Office for National Statistics ( ONS), died on March 1 from complications related to leukaemia. He was 75.

News22 March 2017

MMRI hires Williams as commercial director

Media Marketing Research International ( MMRI) has hired PharmiWeb Solutions' Colin Williams as its commercial director – a new role within the business. 

News22 March 2017

Cint makes YuMe's Teng VP of partner solutions

Insights software company Cint has appointed Michael Teng as its vice-president of partner solutions for the data & technology business unit.

News21 March 2017

Crowd DNA opens New York office

The cultural insight and innovation business has opened an office in New York, led by former Flamingo Kiosk director Hollie Jones.  

News21 March 2017

Corporate governance increasingly vital to reputation

Dyson, Aston Martin and Lego have been ranked the most reputable companies in the UK, according to the UK RepTrak ranking from the Reputation Institute. 

News21 March 2017

YouTube and Facebook video 'less impactful than broadcaster VOD'

A new study from Channel 4 has revealed that ads appearing on YouTube and Facebook are less impactful and more expensive than broadcaster video on demand ( VOD). 

News21 March 2017

Itracks unveils enhanced online qualitative research platform

Qualitative market research provider itracks has announced the release of itracks GO 2.0 platform, an enhanced version of its current offer. 

News21 March 2017

Ayoub takes UK MD role at Norstat

Jane Bainbridge

Norwegian-based fieldwork company Norstat has hired Survey Sampling’s Rosie Ayoub as managing director of Norstat UK. 

News21 March 2017

Future Thinking makes Herridge research director

Market research consultancy Future Thinking has appointed Jessica Herridge as research director within its communicate team.

Feature20 March 2017

Knowledge is power

Becoming a successful marketing leader means looking beyond your own discipline and ‘falling in love with your world’ through customer, product and industry insight, say Patrick Barwise and Thomas Barta in their new book

News20 March 2017

Watch Me Think grows US team

Consumer video company Watch Me Think has hired Amanda Pizarek from Pepsico as director of research for the Americas. 

News20 March 2017

MRC publishes standards for digital place based audience measurement

The Digital Place Based Advertising Association ( DPAA) has announced that the Media Rating Council ( MRC) has published standards for measurement of its audiences. 

News20 March 2017

Tencent remains China’s most valuable brand

The brand value of the top 100 Chinese brands has increased 6% to $557.1 billion, with Tencent holding on to the top spot, according to Kantar Millward Brown’s BrandZ study.

News20 March 2017

Digital platforms urged to audit advertising metrics

A survey of members of the Association of National Advertisers ( ANA) revealed that 89% view independent audits, such as that of the MRC on Facebook and YouTube, as a positive development. 

News20 March 2017

E-Tabs and Askia form dashboard development partnership

Data visualisation and market research reporting company E-tabs has formed a strategic partnership with software business Askia to develop a new dashboard design tool for the market research industry.

News20 March 2017

Mirum buys 3Ti in China

WPP’s wholly-owned operating company Mirum has acquired Internet of Things business 3Ti in China for an undisclosed amount. 

News17 March 2017

Google to review ad policies on brand safety

Jane Bainbridge

Ronan Harris, Google’s UK managing director has admitted the company “doesn’t always get it right” when it comes to protecting where Google ads appear next to extremist and controversial content.

News17 March 2017

SHC Universal promotes Patel to European MD

Healthcare research specialist SHC Universal has made Niraj Patel managing director Europe, based in London.

News17 March 2017

US TV consortium launches audience measurement platform

Fox Networks Group, Turner and Viacom have announced the first open platform for cross-publisher audience targeting and measurement, OpenAP.

News17 March 2017

Marketers lack confidence in mobile

Marketers are still struggling to get to grips with the way their consumers use mobiles, according to a report by the Mobile Marketing Association and RadiumOne.

News17 March 2017

MindMover hires Hargreaves for operations

Consumer insights company MindMover has appointed Alan Hargreaves as head of operations as part of a number of new hires.

News16 March 2017

Politicians ‘should never make policy on the basis of focus groups’

Ben Bold

Ed Balls warned that politicians ‘should never make policy on the basis of focus groups’, while praising the use of research to help shape the arguments and methodologies behind political measures.

News16 March 2017

Coca-Cola’s Flynn joins CMI

Behavioural insights and consulting company CMI has made Steve Flynn vice-president of client solutions.

News16 March 2017

Dr Hannah Fry’s top 5 tips on finding and keeping the love of your life

Dr Hannah Fry, academic, mathematician and author of ‘The Mathematics of Love’, shared her five top tips for finding love during an entertaining talk on the last day of the MRS annual conference, Impact 2017.

News16 March 2017

LivingLens gets £1.3m funding and eyes US expansion

Video mining and analytics software start-up LivingLens has secured a further £1.3 million in funding including from Angel CoFund, its angel investors form its 2014 Collider Accelerator programme funding.

News16 March 2017

Kantar appoints Langeveld to strategic US role

Kantar has hired Nick Langeveld, former president CEO of Affectiva, to executive vice-president, strategic alliances in North America.

News15 March 2017

'Ask for forgiveness, not permission'

Bronwen Morgan

A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business. 

News15 March 2017

Now for the fun part … gamification goes mainstream

Jo Bowman

Fun surveys and online games are breathing new life into market research. The Impact 2017 conference heard how gamification can explain why blondes really do have more fun, and why your next holiday should be in Rome.

News15 March 2017

Research ethics 'is not just common sense'

Robert Langkjaer-Bain

Anyone who thinks that market research ethics is simply a matter of ‘common sense’, hasn’t thought it through.

News15 March 2017

IPA launches guide to personalisation with social media data

Personalisation should be adopted strategically, rather than just because data makes it possible, urges a new social media guide from #IPASocialWorks.

News15 March 2017

Brands 'must bring something of value' to social media

Robert Langkjaer-Bain

Brands engaging with consumers on social media must bring something of value, before they expect consumers to share data or be receptive to messages.

News15 March 2017

Shining a light on taboo subjects – how research is informing and effecting change

Jo Bowman

Research projects are raising understanding of previously taboo subjects and helping bring about changes that improve people’s lives, the MRS conference, Impact 2017 has heard.

News15 March 2017

When push comes to shove – how nudge theory is changing behaviour

Jo Bowman

Individuals’ reluctance to change their behaviour - even when they know they should - is presenting a huge challenge to organisations tackling problems as diverse as childhood obesity, dangerous driving and household recycling.

News15 March 2017

‘No one really knows’ how Brexit will affect charitable giving

Charities Aid Foundation head of research Susan Pinkney says that ‘no one really knows’ how Brexit will impact charitable giving once article 50 triggers and divorce from the EU kicks off.

News15 March 2017

‘People thought history didn’t matter anymore. Now it’s back’

Robert Langkjaer-Bain

Amid political upheaval, the world is rediscovering the value of history, said historian and broadcaster Dan Snow this morning at Impact 2017, the MRS’s annual conference.

News15 March 2017

Caitlin Moran: ‘the internet is like a baby: incredibly angry about things that don’t matter'

Ben Bold

Speaking at Impact 2017, Caitlin Moran suggested hope lay in today’s social media institutions metaphorically “burning to the ground” before being rebuilt.

News15 March 2017

Are opinion polls fit for purpose?

Robert Langkjaer-Bain

Following the failure of opinion polls to predict Donald Trump’s election victory, the UK’s decision to leave the European Union, or the Conservatives’ win in the 2015 general election, are they still fit for purpose?

News14 March 2017

How far should automation go – and will it put human researchers out of a job?

Jo Bowman

The appeal of automating research is clear: it’s often faster and cheaper than a human researcher. But as machines become more intelligent, will there still be a role for real people, and for the old-fashioned business of asking questions?

News14 March 2017

Creative research can drive profound and positive change

It’s not every day that researchers feel their work has been a true force for societal good, but Impact 2017 heard three ways that insight has been saving lives, helping rebuild lives, and enabling lives.

News14 March 2017

Digital ads must be relevant, better-targeted and controllable to cut through the clutter

Ben Bold

Advertising must be relevant, better-targeted and consumer-controllable, according to Facebook and Twitter, with representatives from the social networks, and market researchers arguing the case for genuinely compelling content in an increasingly busy digital space.

News14 March 2017

Oliver James on what chief executives can learn from David Bowie

Bronwen Morgan

Psychologist and author Oliver James urged the audience at the MRS annual conference, Impact 2017, to embrace their multiple personas, just as the late David Bowie did. 

News14 March 2017

How research can keep up in a fast-moving world

Robert Langkjaer-Bain

How can research keep up with new product development and innovation in a world of constant disruption?

News14 March 2017

Market research 'should stop calling itself market research'

Robert Langkjaer-Bain

Is it time for market research to rebrand itself under a new name?

News14 March 2017

Post-Brexit Britain: divided we stand

Bronwen Morgan

Post-Brexit Britain is, according to newspaper headlines, a divided country. But 'leavers' and 'remainers' are more similar than we think, according to an expert panel speaking at Impact 2017, the MRS annual conference. 

News14 March 2017

Go broad and go deep to futureproof brands

Jo Bowman

Brands need to understand their consumers’ needs far more broadly and more deeply if they are to ‘futureproof’ their relationships with them, two of the world’s best-known brands told Impact 2017.

News14 March 2017

Lightspeed appoints new CEO and chairman

Jane Bainbridge

Kantar has announced a new leadership line-up at its digital data collection specialist, Lightspeed, following the departure of its CEO, David Day, for a role at the UK Foreign Office.

News14 March 2017

Facebook's Mendelsohn on how to drive business outcomes 'relevant to people'

Ben Bold

Facebook and market researchers have a “special responsibility to build business outcomes that are relevant to people” and "distil data into insight", according to Nicola Mendelsohn CBE, the social network’s vice-president EMEA.

News14 March 2017

Jan Gooding to be MRS president

Jane Bainbridge

The Market Research Society has announced that its next president will be Aviva’s global inclusion director, Jan Gooding, who takes over from Dame Dianne Thompson.

News13 March 2017

WhatsApp 'testing business messaging tool'

Facebook-owned messaging service WhatsApp is reportedly testing a system that would let businesses talk directly to its users for the first time. 

News13 March 2017

TV accounts for 94% of video ads viewed in the UK

TV accounted for 93.8% of video ads viewed in the UK in 2016 - the equivalent of 18 minutes and 53 seconds a day - according to new figures from Thinkbox. 

Feature13 March 2017

Tech support

Bronwen Morgan

Social media has not only been identified as a cause of stress, but as a tool for diagnosing it. What’s more, an algorithm has been created that allows computers to offer emotional support. Are computers the new counsellors?

News13 March 2017

Shapiro+Raj promotes Sayeed to CTO and MD

Insight company Shapiro+Raj has announced that Nizam Sayeed has been promoted to chief technology officer of the firm and managing director of its digital insights and intelligence practice.

News13 March 2017

ComScore unveils connected home measurement

ComScore has announced the launch of Connected Home, a service based on the company's Total Home Panel, which measures consumer behaviour across home network connected devices. 

News10 March 2017

GfK names Peter Feld as CEO

Bronwen Morgan

Peter Feld has been named as GfK's new chief executive officer, following the sudden departure of Matthias Hartmann last year. 

News10 March 2017

FocusVision upgrades video content management system

Robert Langkjaer-Bain

Research technology provider FocusVision has launched an upgraded version of its video content management system.

News10 March 2017

US and UK industry bodies come together to clean up digital advertising

Robert Langkjaer-Bain

US/UK – Ad industry bodies in the US and UK are teaming up in an effort to clean up digital advertising once and for all.

News10 March 2017

Perceived shopper satisfaction declines over time

A new study by MFour analysing shopping experience satisfaction scores suggests that consumers' perceived satisfaction erodes over time. 

News10 March 2017

Andre joins Women in Research as managing director

Michelle Andre, former VP of marketing at Virtual Incentives and director of marketing at FocusVision, has joined Women in Research as its first managing director. 

Feature10 March 2017

Ringing in the changes

Ben Bold

O2’s head of research Jessica Salmon talks to Ben Bold about customer satisfaction, proactive research, technological innovation, and the benefits of balancing the old and the new in market research

News10 March 2017

Andrew Edsall joins SIS to lead new Tokyo office

Robert Langkjaer-Bain

SIS International Research has hired Andrew Edsall to lead its new Tokyo office as business development director for the Asia Pacific region.

Opinion9 March 2017

Beyond the feel good factor

Corporate social responsibility programmes have risen up the business agenda in the last decade. But without proper research to underpin them, they risk becoming a tick box exercise.

News9 March 2017

Meetrics to verify Facebook ad viewability

Robert Langkjaer-Bain

German advertising measurement firm Meetrics is to provide third-party ad verification services to Facebook.

News9 March 2017

Millennial women more optimistic about their futures

Bronwen Morgan

Younger women are more optimistic about their futures and have greater expectations for their careers, finances and personal lives, according to research from Nielsen. 

News9 March 2017

Qualtrics launches 'experience management' platform

Robert Langkjaer-Bain

Software maker Qualtrics has launched a new platform designed to complement CRM data by providing a deeper understanding of the experiences and emotions behind customer interactions.

News9 March 2017

InMoment hires new CEO and launches data analysis tool

InMoment has announced the appointment of Andrew Joiner as its new CEO, and the launch of a new customer experience intelligence tool, Discover. 

News9 March 2017

Analytics firm Open House becomes part of Beehive

Robert Langkjaer-Bain

Data analytics business Open House Research, run by Stephen Whennell, has become part of Beehive Research.

News8 March 2017

BDRC brings Africa business back on board

Robert Langkjaer-Bain

After operating independently for more than 10 years, the South African research business  set up by BDRC is coming back into the fold and rebranding as BDRC Africa.

News8 March 2017

New mobile research platform tracks African cash economy

Bronwen Morgan

MSurvey and Safaricom have partnered to launch Consumer Wallet, a platform that quantifies offline consumer spending habits and trends in Kenya. 

News8 March 2017

Opinium bolsters financial services offer with new hire

Robert Langkjaer-Bain

Opinium Research has hired Josh Glendinning as a research manager to lead brand, communications and strategy research in the financial and professional services sector.

News8 March 2017

J+D Consulting welcomes Barker

Healthcare insight consultancy J+D Consulting has hired Kris Barker from Adelphi Research as a senior consultant. 

News8 March 2017

Facebook to offer new reach and attribution measurement tools

Facebook is testing new advanced measurement tools focused on reach and attribution, making it easier to compare effectiveness across platforms. 

News8 March 2017

CivicScience to help Univision research US Hispanics

Robert Langkjaer-Bain

Polling and data technology company CivicScience is teaming up with Hispanic media giant Univision to research consumer trends among Hispanics in the US.

Feature8 March 2017

Young researcher Q&A: Graeme Cade

Graeme Cade of Circle Research is the MRS's 2016 newcomer of the year. He's also &more's - MRS's new network for young professionals -  first young researcher of the month. He reveals how he deals with the research 'image crisis'.

News7 March 2017

Former Britvic marketing director launches brand activation agency

Andrew Marsden, former marketing director at Britvic, has launched Pilgrim Marketing, a brand activation agency. 

News7 March 2017

Confirmit achieves record sales

Market research software provider Confirmit has reported the highest annual sales in its history for 2016, with a 60% increase in new business sales. 

News7 March 2017

Gartner buys digital brand researcher L2

IT research giant Gartner has agreed to buy New York-based L2, which specialises in benchmarking the digital performance of brands.

News7 March 2017

US mobile app time up 69%

Time spent in social and messaging apps grew by 394% over the last year, the biggest driver of the 69% growth in total mobile app time spent. 

News7 March 2017

TouchPoints Canada adds passive mobile usage data

Robert Langkjaer-Bain

Cross-media measurement firm RealityMine has added passive mobile usage data to its TouchPoints Canada service, revealing what Canadians do on their phones throughout the day.

News7 March 2017

Rapid growth continues at Join the Dots as revenue hits £9.8m

Robert Langkjaer-Bain

Research agency Join the Dots saw revenue grow 26% last year to £9.8 million.

News6 March 2017

Survey reveals favourite brands of US and UK women

Robert Langkjaer-Bain

Retailers have topped the list of brands viewed most positively by women in the UK – while the equivalent list for the US was dominated by household products and digital brands.

News6 March 2017

WPP cautious on year ahead despite strong 2016

Robert Langkjaer-Bain

WPP, owner of the Kantar research and insight group, has reported a strong performance in 2016, but is cautious about the outlook for 2017, citing "tepid economic growth".

News6 March 2017

Havas Global's Pinnington joins Happen as non-executive director

Chris Pinnington, former global chief operating officer of Havas Group, has joined innovation group Happen's board as non-executive director.  

Feature6 March 2017

Data interaction in 3D

Bronwen Morgan

Virtual reality isn’t a new concept, but the technology has attracted huge investment in recent years and is now much more accessible. This could be good news for researchers.

News6 March 2017

Altice USA acquires Audience Partners

Cable operator Altice USA has acquired advertising platform Audience Partners in order to enable multiscreen addressable advertising solutions. 

News6 March 2017

OneOpinion panels expand in Europe

Robert Langkjaer-Bain

US-based sample provider Critical Mix is expanding its OneOpinion panels to five more European countries.

News3 March 2017

Vision Critical announces private resale of shares

Vision Critical has announced the completion of a private resale of a 'significant proportion of the company's shares' to a private equity firm and an existing shareholder. 

News3 March 2017

Brandwatch launches new version of Vizia visualisation platform

Brandwatch has released a new version of its Vizia data communication and visualisation platform.

News3 March 2017

Half of Americans 'feel the system is stacked against them'

New analysis from Dalia Research reveals that 50% of Americans believe that the system is 'stacked against people like them', compared with 44% of Europeans. 

News3 March 2017

Nearly half of Britons dislike personalisation

While many British consumers would be happy for personal assistants to aid them across a range of tasks, 45% are not happy with personalisation of information and recommendations, according to new research from YouGov.

News3 March 2017

YouGov revamps reports business

Online researcher YouGov has revamped its reports offering, with improved online functionality and a new e-commerce portal.

News3 March 2017

Affectiva brings emotion analysis to Lightspeed panel

Robert Langkjaer-Bain

Panel provider Lightspeed has teamed up with emotional measurement specialist Affectiva to gauge panel members’ responses to ads by analysing their facial expressions.

News2 March 2017

UK government to open up 'more data than ever before'

Robert Langkjaer-Bain

The UK government has promised to make more data openly available than ever before, to boost innovation and support research.

Opinion2 March 2017

Maintaining the start-up spirit

As start-ups grow, they risk losing their identity. Lewis Reeves of data collection start-up Viga offers six tips for maintaining an entrepreneurial spirit through periods of change and growth.

News2 March 2017

MRS launches new network for young researchers

The Market Research Society has launched &more, a support network for young professionals working in research, insight and analytics. 

News2 March 2017

YouTube unveils TV service

YouTube is launching a live and on-demand TV streaming service in selected US cities as an alternative to traditional cable TV packages. 

News2 March 2017

Remesh brings AI research tool to Latin America

Robert Langkjaer-Bain

Remesh, a company that uses artificial intelligence to combine responses from multiple research participants into one, is bringing its software to the Latin American market with the help of Brazilian online sample provider eCGlobal.

News2 March 2017

Mustard and Cambiar join forces on marketing and strategy

Robert Langkjaer-Bain

Cambiar, which provides consulting services to research businesses, has formed a strategic alliance with Keen as Mustard Marketing.

News2 March 2017

Snapchat growth driven by 45-54 year-olds

Bronwen Morgan

The growth of messaging app Snapchat, which was valued at $24bn ahead of its listing on the US stock market, has largely been driven by older Americans, according to figures from eMarketer. 

News1 March 2017

Insight experts seek to help businesses reconnect in a 'post-trust' world

Robert Langkjaer-Bain

Trust in companies and institutions is sinking – and a group of top insight professionals is determined to do something about it.

News1 March 2017

OnePoint offers open-source option for mobile surveys

Robert Langkjaer-Bain

OnePoint Global is making the source code for its mobile survey platform available to clients on a software-as-a-service basis.

News1 March 2017

MRS Fair Data scheme adopted in The Netherlands

Bronwen Morgan

The Centre for Information Based Decision Making & Marketing Research has partnered with the Market Research Society to introduce Fair Data accreditation to the Dutch market. 

News1 March 2017

HubSpot integrates Brightcove's video analytics

Users of HubSpot's marketing and CRM software can now track and target leads based on video viewing, thanks to analytics from Brightcove.

News1 March 2017

Social media and instant messaging raising brand expectations

The growing use of instant messaging and social media has raised people's expectations of brands and driven the success of 'moment marketing', according to a new study. 

News1 March 2017

Nielsen launches cross-device tracking verification

Nielsen has launched cross-device verification, which offers a third-party measure of cross-device graph providers' ability to verify consumer identity across multiple devices.