News29 March 2018

Google Surveys expanded to over 50 markets

Google’s market research product, Google Surveys, can now be used in over 50 countries, the company has announced.

News29 March 2018

Gap in consumer and marketer knowledge of AI

Research from the IPA has highlighted a disconnect in understanding of artificial intelligence ( AI) technologies between consumers and the advertising/marketing industries.

Feature29 March 2018

Mapping brains to measure storytelling

Jane Bainbridge

Scientists have used EEG to understand how the brain reacts to videos and determine what makes an audience engage with this type of content. 

News29 March 2018

Advertising Association markets UK internationally

The Advertising Association has launched Promote UK, an industry group to position the UK as the global hub and centre of excellence for advertising, as the post-Brexit transition period approaches.

News29 March 2018

Slight improvement in British consumer confidence

Consumer confidence in the UK has increased to -7 in March, according to GfK’s Consumer Confidence Index.

Opinion29 March 2018

Are sample vendors only automating what’s good for them?

If automated data isn't delivering, JD Deitch says there are five possible reasons and none are the fault of automation.

News29 March 2018

CRC Research buys Consumer Vision

CRC Research has acquired Toronto-based qualitative research agency, Consumer Vision, from Leger for an undisclosed amount.  

News28 March 2018

ComScore board changes and financial statement

Cross-platform measurement company comScore has released new financial statements – showing it overstated revenue by $127m between 2013 and 2015 – as well as announcing Sue Riley has stepped down as chair of its board.

News28 March 2018

Kantar Media hires De Vos

Kantar Media has appointed GfK’s Bas de Vos as global director for audience targeting and activation, leading developments in audience data within targeting and activation.

News28 March 2018

Conjoint.ly launches prediction tools

Sydney-based tech company, Conjoint.ly has released two automated tools, Predictive Product Test and Prediction Market, to help clients test new product ideas, advertising materials and packaging.

News28 March 2018

US census to include citizenship question

The 2020 US census will ask respondents whether they are citizens of the United States. 

Feature28 March 2018

Breaking free

Katie McQuater

When social norms break down, people may reveal preferences or values they previously felt they had to conceal – sometimes with profound consequences. In a new paper, Harvard University law professor Cass Sunstein explores how the unleashing of hidden preferences can create social change.

News28 March 2018

MediaCom appoints Rickard in digital and data role

WPP-owned media agency MediaCom has appointed Ben Rickard as chief digital and data officer to integrate both disciplines across the agency.

News28 March 2018

Remesh secures $10m in funding

Artificial intelligence market research company Remesh has secured $10m in Series A funding led by General Catalyst.

Feature27 March 2018

Brexit one year on: everyone’s a loser

Jane Bainbridge

A year after Theresa May triggered Article 50, BritainThinks’ latest wave of qualitative research on Leavers’ and Remainers’ views of Brexit reveals universal dissatisfaction. Jane Bainbridge reports

News27 March 2018

Cambridge Analytica accused of violating US election law

Government watchdog Common Cause has filed complaints against Cambridge Analytica, alleging that several of its employees were in breach of law regarding US elections.

News27 March 2018

Confirmit collaborates with 7i Group for healthcare insight

Market research software company Confirmit and specialist healthcare consultancy 7i Group have joined forces to combine their market research and pharmaceutical knowledge for insight to improve patient outcomes.

News27 March 2018

Viga promotes Flower to general manager

Next 15-owned data collection agency Viga has made Peter Flower its general manager, reporting to global CEO Lewis Reeves.

News27 March 2018

IPA to prepare code of conduct on harassment

The IPA is to prepare an industry code of conduct for agencies to use in their employment policies on bullying and harassment, including objectification.

News27 March 2018

Ipsos launches cross-media measurement in MENA

Ipsos has introduced its cross-media measurement tool to the Middle East and North Africa ( MENA) region.

News27 March 2018

RP Translate promotes Kinnersley

Market research translation agency RP Translate has promoted Rebecca Kinnersley to head of innovation as part of an agency restructure.

News26 March 2018

Network Research launches open banking product

Customer experience company Network Research has announced the launch of a subscription offering for the financial sectors, focused on open banking.

News26 March 2018

Hall & Partners hires Gabrielle Bell as Europe CEO

Jane Bainbridge

Omnicom-owned strategic brand and insight consultancy Hall & Partners made former M&C Saatchi chief strategy officer, Gabrielle Bell, its new CEO of Europe.

News26 March 2018

Tencent tops China brands ranking

Technology company Tencent is the most valuable brand in China for the fourth year in a row, according to the BrandZ ranking of the top 100 Chinese brands, published by WPP and Kantar Millward Brown.

News26 March 2018

YouGov grows revenue by 10% according to interim results

YouGov has posted its interim results for the six months to 31 January 2018, reporting £56.3m in revenue.

Opinion26 March 2018

Insight should push alternative explanations

The last thing people want is an insight, they want growth. So, insight must be disruptive to challenge ingrained thinking.

News26 March 2018

Join the Dots reports growth and new CFO

Consumer insight agency Join the Dots announced it made revenues of £12.3m for 2017, an increase of more than 20% on the previous year.

News26 March 2018

Discuss.io appoints chief financial officer

Consumer engagement company Discuss.io has hired Carlo Fava as its chief financial officer.

News23 March 2018

Boost to US census budget

Jane Bainbridge

Total funding for the US Census Bureau for 2018 will be $2.8bn –$1.3bn above 2017's budget – and significantly more than some anticipated.

Feature23 March 2018

Showing your emotions

Jane Bainbridge

When Keith Broni was appointed emoji researcher and interpreter by global agency Today Translations, social media went crazy. But as emoji use increases, there is more than a Twitter storm to this role and pictorial language understanding.

News23 March 2018

Insight experts react to Facebook and Cambridge Analytica data scandal

Katie McQuater

Insight industry professionals have reacted to the news that elections consultancy Cambridge Analytica allegedly harvested data from millions of Facebook user profiles in the lead up to the US presidential election.

News23 March 2018

Iotec launches ad transparency tool

Ethical ad tech company, iotec, has released iotec Sight to give clients better digital advertising transparency.

News23 March 2018

Havemann named CEO of RealityMine

Market research tech and analytics company RealityMine has appointed Research Now co-founder Chris Havemann as chief executive.

News23 March 2018

Dunnhumby's Nitzberg joins Nepa US

Data science and consumer research business Nepa has appointed Matt Nitzberg as chief client officer.

News22 March 2018

Facebook’s Mark Zuckerberg acknowedges data 'mistakes'

Following revelations that elections consultancy Cambridge Analytica allegedly accessed the data of Facebook users without their permission, Facebook chief executive Mark Zuckerberg has admitted the company “made mistakes” and outlined what steps it would take to secure the platform. 

News22 March 2018

Ebiquity reports 4.6% revenue growth for 2017

Marketing analytics business Ebiquity has reported revenue of £87.4m for the year ending 31 December 2017, an increase of 4.6% on 2016. Like-for-like constant currency revenue grew by 0.8%.

Opinion22 March 2018

Rethinking the questionnaire

Ryan Howard explains how text analysis is now front and centre in the fight against survey fatigue.

News22 March 2018

BioInformatics acquires IMV and forms Science and Medicine Group

Life science market research firm BioInformatics has announced the acquisition of IMV Publishing, a provider of market research and online publishing for the medical imaging and clinical diagnostic instruments markets.

News22 March 2018

Cello Group reports 10.6% gross profit increase

Healthcare and consumer strategic marketing business Cello Group saw revenue rise 2.4% to £169.3m and gross profit up 10.6% to £102.5m for the year ending 31 December 2017.

News22 March 2018

Vision Critical makes AI acquisition

Customer relationship intelligence software company, Vision Critical, has bought assets of AI-start-up Aida Software.

News21 March 2018

Meetrics to verify Facebook and Instagram video

Facebook and Instagram are to submit their video viewability metrics to be verified by ad verification company Meetrics.

News21 March 2018

Cambridge University researcher believed Facebook work was legal

The Cambridge University academic at the centre of the Facebook and Cambridge Analytica data scandal, Aleksandr Kogan, has said he believed the work he did with the firm was “perfectly legal”.

News21 March 2018

Obituary: Barbara Lee

Barbara Lee, stalwart of telephone research and field interviewing, founder of Facts International and a fellow of the Market Research Society, died peacefully at home in Kent on 20th February 2018. She was 80 years old. 

News21 March 2018

ResearchBods and LivingLens partner on video

Market research agency ResearchBods has paired up with video intelligence platform LivingLens to integrate video capture and analysis tools into its community platform.

News21 March 2018

P2Sample hires VP of business development

Programmatic sampling firm P2Sample has appointed LaMont Lambert as vice-president of business development.

Feature21 March 2018

Insight into charity campaigning

Oxfam has led the way in raising money for, and awareness of, humanitarian problems for more than 70 years, but as competition for the charity pound increases, so too does the need for insight and evidence.

News20 March 2018

OnePoint Global launches PAYG model

Mobile market research software company OnePoint Global has announced the introduction of a ‘pay as you go’ pricing model.

News20 March 2018

ICO seeks warrant for access to Cambridge Analytica systems

The information commissioner’s office ( ICO) is seeking a warrant to obtain access to information and systems at data analytics firm Cambridge Analytica as part of the regulator’s investigation.

News20 March 2018

Obituary: Laurence Curtis

Laurence Curtis died peacefully at home on 22nd February with his wife Andree and children Gemma and Daniel at his bedside. He was 72 years old. 

News20 March 2018

Barreira joins Publicis.Sapient as CMO

Publicis Groupe’s Publicis.Sapient has announced the appointment of Deloitte’s Teresa Barreira as chief marketing officer.

Opinion20 March 2018

Data from the front line – research in Singapore

Research companies need to spend time understanding the unique traits of Singapore and other Asian markets to ensure their approach is fit for purpose.

News20 March 2018

Gorilla in the room receives seed funding

Virtual reality ( VR) market research specialist Gorilla in the room has secured a seed investment from Mercia Fund Managers.

Feature19 March 2018

Ethical dimension to AI

The benefits of artificial intelligence ( AI) need to be balanced with potentially problematical data use. Dr Michelle Goddard looks at the rules in place to help ensure ethics are part of the AI equation.

News19 March 2018

Directions makes Laake CMO

Directions Research has promoted of Tim Laake to chief marketing officer, responsible for all aspects of the Directions brand.

News19 March 2018

RealityMine adds RealLife Profiles

Cross-media measurement company RealityMine has added RealLife Profiles to its data products.

News19 March 2018

Sabio buys Bright UK

Customer experience specialist Sabio has acquired customer service data and analysis business Bright UK, for an undisclosed amount.

News19 March 2018

BDRC launches high value traveller omnibus

Global insights firm BDRC has created a global high value traveller omnibus ( GTO) reaching international travellers at the point of ticket purchase. 

News19 March 2018

Lightspeed picks Cint as part of new data approach

Lightspeed, a division of WPP’s data investment management group Kantar, has announced a major licensing partnership with insight exchange business Cint, as part of a strategy to modernise how it buys and manages data.

News16 March 2018

Prophecy Unlimited appoints strategy head

Customer journey agency, Prophecy Unlimited, has hired James Caig as head of strategy, completing its executive board.

News16 March 2018

Market Probe rebrands as Kynetec b2

Full-service market research agency Market Probe Europe, has been renamed Kynetec b2, following its acquisition by the Kynetec Group.

News16 March 2018

Streetbees raises $12m Series A funding

London-based global intelligence platform, Streetbees, has announced a $12m Series A investment, led by Atomico, and existing investors including LocalGlobe, Octopus and BGF Ventures.

News16 March 2018

How Diageo is emphasising data in marketing decisions

Katie McQuater

Diageo is undertaking a programme to create cultural behavioural change in the way its marketers approach their roles, to emphasise the role of data and analytics in decision-making.

News16 March 2018

Australia adopts MRS Fair Data scheme

The Australian Market & Social Research Society ( AMSRS) has partnered with MRS to introduce Fair Data accreditation to its members and the wider Australian market.

News15 March 2018

Truth and prejudice in the Brexit landscape

Jane Bainbridge

How insight can help better understand the changing nature of our social fabric following the Brexit vote was explored by researchers at MRS’s Impact 2018 conference.

News15 March 2018

Data science: 'it's so hyped', 'let's not try to integrate everything all at once'

Data science allows researchers to mine a rich seam of information, but its scale, complexity and fragmentation can be overwhelming, according to a panel of marketers and researchers at MRS 2018.

News15 March 2018

Researching suicide on the railways

Researching suicide is a complex and difficult area for researchers. At the Impact conference held by MRS, Robin Pharoah, director of insight at Future Agenda, discussed the company’s work with Network Rail on suicide prevention.

News15 March 2018

Verto Analytics appoints Brennan as president

Media measurement platform, Verto Analytics, has hired industry veteran Patrick Brennan as president of its US operations.

News15 March 2018

Mustard launches Honeycomb division

Market research agency Mustard has announced the launch of Honeycomb, a business focused on combining market research and data science.

News15 March 2018

Val McDermid's research advice: get answers to questions you didn't ask

Scottish crime writer Val McDermid told an audience at Impact 2018 that the best research and insight into people's lives comes from the answers to the questions you haven't asked.

News14 March 2018

Human urge to help sends message of positivity

Jo Bowman

Humans have evolved to do truly brave and at times highly dangerous things for the greater good of the community – a fact that should provide hope in dark times – a leading human rights lawyer told the Impact 2018 conference.

News14 March 2018

You must be having a laugh – understanding the nation's sense of humour

Jo Bowman

British people like nothing more than a chuckle at slapstick humour – but don’t like to admit it, research into the nation’s funnybones reveals.

News14 March 2018

Younger consumers don't want different things from older ones, says Cool Trends author

The younger audience doesn't necessarily want different things from the older audience, according to Cool Brands author Joieri Van den Bergh.

News14 March 2018

Maggie Aderin-Pocock on detangling the mysteries of space

Katie McQuater

Space scientist and communicator Maggie Aderin-Pocock is motivated by understanding the vast gap in knowledge of space.

News14 March 2018

Virtual reality opening up new world of opportunity for researchers

Jo Bowman

Virtual reality ( VR) is delivering not just immersive experiences for video gamers, but also proving to be an effective research tool that respondents love using.

News14 March 2018

Verbalisation founder on how researchers can harness language

Katie McQuater

Advertisers and agencies are missing an opportunity to connect with audiences using language, and researchers can decode language to understand more about people in focus groups, according to Sven Hughes, founder of Verbalisation.

News14 March 2018

Social media 'no longer on the lunatic fringe of research'

Ben Bold

Social media research is a viable, maturing form of market research and no longer resides on the "lunatic fringe", according to Jay Owens, research director at Pulsar.

News14 March 2018

Ian Hislop on satire and instinct

Jane Bainbridge

Closing the first day of the Market Research Society’s Impact 2018 conference yesterday, Private Eye editor, author and broadcaster Ian Hislop talked of journalism, satire and making enemies.

News13 March 2018

Julia Hobsbawm's 6 steps to 'connectiveness'

People must rethink their relationship with social and other communications channels if we are to avoid an 'infobesity' crisis, according to Julia Hobsbawm.

News13 March 2018

Why effective advertising and inclusive hiring go hand in hand

Jo Bowman

Truly representative marketing is not just the right thing to do, it also makes commercial sense. But bringing it about in a way that rings true is harder than it looks – and often starts with recruitment, not advertising.

News13 March 2018

How research and creative are working together for BT and Halfords

Insights are becoming increasingly key to the creative process and shaping how brands communicate with their audiences, according to marketers from BT and Halfords.

News13 March 2018

Consumers will withhold data if brands fail to convince them of benefits

Ben Bold

Brands need to convince consumers of the benefits to sharing their data or face the prospect of people withholding personal information, according to Kantar TNS's Phil Sutcliffe.

News13 March 2018

2040 vision - young researchers predict the future

Jo Bowman

The world of the future may be one of robots, automation and even microchips in people’s brains. So where does that leave market research? Five of the brightest researchers of today present their vision of 2040.

News13 March 2018

How Shell, Diageo and Samsung are using insights to shape commercial innovation

Katie McQuater

Brands are using insights from multiple sources to drive innovation around new consumer behaviours and challenge audiences’ perceptions. At a session at Impact 2018, marketers from Shell, Diageo and Samsung discussed how insights have helped them drive innovations in new markets and categories.

News13 March 2018

Virgin Money boss on research: ‘instinct first, then analysis’

Ben Bold

Jayne-Anne Gadhia, the chief executive of Virgin Money and the lead on the government’s Women in Finance Charter, believes innovation is born of “instinct first” followed by analysis.

News13 March 2018

Fuelling social progress - by tackling lazy stereotypes

Jo Bowman

Research into taboo subjects is not only helping tackle profoundly challenging issues, it’s also highlighting the importance of overcoming lazy stereotypes in achieving valuable social change.

News13 March 2018

MRS Delphi Group launches trust report

MRS’s think tank, The Delphi Group, has released a new report investigating how technology is affecting consumer trust in brands.  

News13 March 2018

Intelligence Capital™: the changing face of insight

The Market Research Society has launched an important new initiative called ‘Intelligence Capital™’ during Impact Week, with the goal of putting insight at the organisational top table.

Feature13 March 2018

Deltapoll – there’s a new kid on the polling block

Two of the biggest names in political polling have switched from competitors to collaborators, so what made ICM’s Martin Boon and YouGov’s Joe Twyman decide to join forces with Paul Flatters and strike out alone? Jane Bainbridge talks to the co-founders of Deltapoll.

News12 March 2018

Ad industry launches sexual harassment study

The Advertising Association, industry charity NABS and networking organisation WACL have partnered to launch timeTo, an initiative to tackle sexual harassment in the advertising and marketing industries, with a survey launching to establish the scale of the problem.

News12 March 2018

Advertisers dissatisfied with digital media auditing approaches

A study from the World Federation of Advertisers ( WFA) has found that brands are dissatisfied with current approaches to measuring media and feel online and offline require different methodologies.

News12 March 2018

Boon, Flatters and Twyman launch Deltapoll

Jane Bainbridge

A new agency specialising in opinion research has been created by former ICM Unlimited director Martin Boon, YovGov founding director Joe Twyman and Trajectory chief executive Paul Flatters.

News12 March 2018

MetrixLab appoints Middle East and Africa MD

Digital research agency MetrixLab has announced the appointment of Danny Mendonca to the newly created role of managing director for the Middle East and Africa ( MEA).

News12 March 2018

MaritzCX appoints Travell as insights director

Customer experience company MartizCX has hired Chris Travell as its European director of insights for automotive.

News12 March 2018

MIS Group established across Europe

Insight fieldwork agency Made in Surveys has tied its operations across France and the UK under umbrella company, MIS Group.

News9 March 2018

Remesh hires EMEA sales director

Artificial intelligence market research company Remesh has appointed Julian Zammit as director of sales for EMEA.

Opinion9 March 2018

Turning the big idea into the human idea

Research and creative have long had a tricky relationship, but as creative development increasingly needs human truths, is it time to reframe the process?

News9 March 2018

Hayter and Ruffels join MRS board

Acacia Avenue's Caroline Hayter and Samsung's Zoe Ruffels have been elected to the Market Research Society's main board.

News9 March 2018

IAB Europe opens GDPR framework for comment

The Interactive Advertising Bureau ( IAB) Europe has released its GDPR ( General Data Protection Regulation) Transparency & Consent Framework for public comment from the digital advertising industry.

News9 March 2018

Diageo and Unilever among 'open houses' at Impact Week

As Impact Week kicks off on Monday 12th March, the first Open Houses are also starting with Barclays, Samsung, Diageo, IHG, Sky and PepsiCo among those opening their doors on the 12th.

News9 March 2018

Aimee Welsh promoted to Join the Dots leadership team

Consumer insight agency Join the Dots has announced the addition of talent strategy director Aimee Welsh to the company’s leadership team, as part of an internal restructure.

News9 March 2018

Leger appoints analytics director

Polling, research and strategic marketing firm, Leger, has hired Bich Tran as director of analytics.

Opinion8 March 2018

How does research fare for boardroom representation?

How can the market research industry truly understand human behaviour if it’s not made up of a representative sample?

News8 March 2018

Dexter and Luck on Mesh advisory team

Global data, insight and analytics company, Mesh Experience, has appointed two expert advisers – Andy Dexter and Kristin Luck – to help with new product development and business growth.

News8 March 2018

Bonney exits ABA Research

Jane Bainbridge

Nick Bonney, managing director of insight agency ABA Research, has stepped down from the company after just over a year in the role.

News8 March 2018

Traditional media undervalued by advertisers

Advertisers should re-evaluate media such as radio, newspapers and magazines as an advertising medium, according to marketing and media consultancy, Ebiquity.

News8 March 2018

WPP AUNZ Consulting launches

Jane Bainbridge

Marketing communications group, WPP AUNZ, has established WPP AUNZ Consulting, a strategy consulting division specialising in brand and market-led business growth.

News7 March 2018

Flamingo hires sustainability specialist for style division

Omnicom-owned insight and strategy agency Flamingo has hired Stine Hedegaard as a director in its style team.

News7 March 2018

Delineate hires Leet as client chief

Marketing insights agency Delineate has appointed Ben Leet, formerly of YouGov, to the newly created role of chief client officer.

Feature7 March 2018

Five vital signs that predict brand potential

Jane Bloomfield

Kantar Millward Brown’s BrandZ research has identified key attributes that the ‘healthiest’ brands all have.

News7 March 2018

Merkle hires Wagner to lead EMEA growth

Performance marketing agency Merkle has announced the appointment of Margaret Wagner as executive vice-president, growth officer for EMEA.

News7 March 2018

Nielsen launches audience-based forecast tool

Nielsen has launched a tool to forecast linear TV audiences based on advanced segments defined by media owners and buyers.

News7 March 2018

SMG Insight expands US team

YouGov’s specialist sports division SMG Insight has expanded its US operation with two new senior hires.

News7 March 2018

Splio names general manager for China

Paris-headquartered software as a service ( SaaS) loyalty marketing platform Splio has appointed Jean-Baptiste Le Blan as general manager for China.

News6 March 2018

Fullscreen launches TBH panel

Entertainment company Fullscreen Media has created a panel of social media focused millennials called TBH ( To Be Honest).

News6 March 2018

Longhurst named head of Magna EMEA at IPG Mediabrands

Media agency IPG Mediabrands has promoted Kevin Longhurst to head of Magna EMEA, the agency network's media investment unit.

Feature6 March 2018

Kathryn Blanshard – momentum is better than perfection

Jane Bainbridge

Last week Kathryn Blanshard was announced as the managing director of C Space in the UK. She talks to Jane Bainbridge about her new role and the challenges facing the industry.

News6 March 2018

Toluna achieves 40% insight platform growth

Consumer insights company Toluna has announced growth of 40% for its insight platform in the past year.

News6 March 2018

Schlesinger Group buys Active Research

Schlesinger-owned German research marketing service company, Schmiedl Marktforschung, has acquired Hamburg-based Active Research for an undisclosed amount.

News6 March 2018

YouTube gains Jicwebs certificate for brand safety

YouTube has been awarded the Jicwebs brand safety certification following independent verification by auditing firm BPA Worldwide.

News5 March 2018

SurveyHealthcare hires Tropea for business development

Healthcare survey and data company, SurveyHealthcare – formerly known as SHC Universal – has appointed Antonio Tropea as managing director of EU business development.

Video5 March 2018

How will automation impact the industry over the next twelve months – industry leaders respond

In partnership with Voxpopme, Research Live is publishing a series of vlogs from their monthly ‘Perspectives’ series in which research professionals are posed a single question.

News5 March 2018

InnovateMR hires EMEA new business director

Los Angeles-headquartered sampling company InnovateMR has expanded its EMEA operations with the appointment of Nicolas Nore as new business director.

News5 March 2018

Hookit and Kantar Media develop sponsorship platform

Sports sponsorship analytics and valuation platform, Hookit, has expanded its partnership with Kantar Media to give clients a single-source platform for global sponsorship insights.

News5 March 2018

Nielsen launches preliminary reporting for OOH TV audiences

Nielsen has announced the commercial availability of its national TV out-of-home preliminary reporting.

News5 March 2018

Salmon moves into Telefonica marketing role

Jane Bainbridge

 Jessica Salmon, head of insight at Telefonica, has been made head of customer value and growth in the mobile telecoms company’s marketing department.

News5 March 2018

Majority of Brits unaware of GDPR

With the EU’s General Data Protection Regulation ( GDPR) coming into effect from 25 May this year, over two-thirds of British adults haven’t heard of it, according to data from YouGov.

News5 March 2018

Harris Interactive hires Methner for Euro innovation

Full service digital market research agency Harris Interactive has appointed Thomas Methner to the newly created role of vice-president innovation and solutions.

News2 March 2018

GDPR could affect Facebook user numbers, says CFO

Facebook’s chief financial officer has said the forthcoming EU General Data Protection Regulation ( GDPR) could impact the network's daily user numbers in Europe.

News2 March 2018

Harris Interactive appoints employee research lead

Full-service digital market research agency, Harris Interactive, has hired Vijay Mistry as head of employee research, to lead the growth and development of its work in the sector. 

News2 March 2018

Posterscope fuses Route with OCS

Out-of-home ( OOH) specialist Posterscope has added Route data to its Out-of-Home Consumer Survey ( OCS) to help agencies plan and buy OOH.

News2 March 2018

Confirmit promotes Sporton to SVP CX innovation

Market research software provider Confirmit has promoted Claire Sporton to senior vice-president, customer experience innovation.

News2 March 2018

WPP publishes UK gender pay gap data

Katie McQuater

WPP has published a report on gender pay gap across its UK companies with over 250 staff, highlighting a median pay gap of 14.6%, with Kantar Media one of only two companies to show a median pay gap in favour of women.

News2 March 2018

Ipsos invests in Big Sofa

Jane Bainbridge

Ipsos has invested £3 million into shares in video analytics firm Big Sofa Technologies and Laurence Stoclet, deputy chief executive and group chief financial officer at Ipsos, will sit on Big Sofa’s board as a non-executive director.

News1 March 2018

Barb promotes Griffiths and hires insights manager

Barb ( Broadcasters’ Audience Research Board) has announced the promotion of Rhiannon Griffiths to strategic development director and the appointment of Douglas Whelpdale as insights manager.

Opinion1 March 2018

This time it’s personal

At the recent IIex conference in Amsterdam, Futurice's Tuomas Syrjänen looked at the rise of the personal data economy and what it means for brands.

News1 March 2018

CCS launches research marketplace

The government’s Crown Commercial Service has opened a new Dynamic Purchasing System ( DPS) Marketplace for research.

News1 March 2018

Ipsos reports flat revenue for 2017

Ipsos achieved revenue of €1.8 billion in 2017, on a level with 2016, although its organic growth increased 2.4%.

News1 March 2018

WPP posts weak annual results

WPP has released its preliminary results for 2017, which chief executive Sir Martin Sorrell has described as “not a pretty year” for the advertising agency network.

News1 March 2018

C Space changes London leadership

Jane Bainbridge

Omnicom-owned global customer agency, C Space, has promoted Kathryn Blanshard to managing director UK – a role previously held jointly by Phil Burgess and Felix Koch, who have both been promoted to global roles.

News1 March 2018

GfK's Zeitoun joins Ipsos

Helen Zeitoun has been appointed group associate director at Ipsos as well as becoming a member of the Ipsos executive committee. She will be country manager, Ipsos in France and CEO of Ipsos sciences team.