News31 March 2016

Potential 'Brexit' blamed for drop in consumer confidence

The latest consumer confidence index from GfK reveals an 18 point drop year-on-year in consumer sentiment towards future prospects for the general economy. 

News31 March 2016

Unrepresentative samples led to GE polling miss, inquiry concludes

Bronwen Morgan

The report of the inquiry into the 2015 general election opinion polls has highlighted unrepresentative samples as the primary cause of the error. 

News31 March 2016

IVP unveils mobile eye tracking tool

Interactive Video Productions ( IVP) has launched MobiLAB ET Online, a tool that allows research respondents to participate remotely in eye-tracking studies. 

Opinion31 March 2016

Have opinion polls had their day?

On the day of the British Polling Council’s report on what went wrong with the 2015 general election polling, is it time to look at predictive markets as an alternative method?

News31 March 2016

GfK wins Malaysian radio contract

Commercial Radio Malaysia ( CRM) has appointed GfK to carry out its radio audience measurement.

News30 March 2016

WPP acquires healthcare media agency CMI

WPP has acquired US healthcare media agency CMI, a move that will see Ogilvy CommonHealth Medical Media become part of CMI.

Feature30 March 2016

Size matters

Bronwen Morgan

A new mathematical model claims to identify the optimal size of a crowdsourcing group, and bigger doesn’t necessarily mean better. By Bronwen Morgan

News30 March 2016

Innovation seen as most important for brand trust

Bronwen Morgan

Being perceived as an innovator is the most important way to create trust in an FMCG brand, according to purchase behaviour analysis by GfK and Kantar Worldpanel. 

News30 March 2016

Research Now launches automated study templates

Research Now has launched a number of templated studies addressing common research topics. 

News30 March 2016

Toluna plugs research community into DIY survey platform

Toluna has announced the fusion of its QuickSurveys DIY survey and analytics platform with the Toluna.com survey community.

News30 March 2016

InSites Consulting reports strong growth

InSites Consulting has announced that it has grown revenues by over 20% so far this fiscal year, and expects to reach €23m in revenues by June 30.

News29 March 2016

Hulme joins Breaking Blue Research

Author and former academic research fellow Alison Hulme has joined Breaking Blue Research as associate director. 

News29 March 2016

IPSO upholds Sun 'jihadi sympathy' story complaint

Bronwen Morgan

The Independent Press Standards Organisation has upheld a complaint that the newspaper failed to take appropriate care in its presentation of poll results in relation to the controversial story.

Opinion29 March 2016

Don’t let human biases undermine your business relationships

Paul Tredwell

Establishing and nurturing longer-term, fully functioning business relationships makes good sense, however, pursuing optimal collaborations can often lag behind the received wisdom. By Paul Tredwell

News29 March 2016

Morar reveals new management line-up

UK – Research and insights consultancy Morar has made Roger Perowne managing director and Julian Dailly head of consulting.

News29 March 2016

US adspend growth revised downwards

2016 is set to be a challenging year for advertising in the US, according to the latest report on paid media spend from eMarketer.

News29 March 2016

Charles Pearson joins FlexMR

Online research tech company FlexMR has appointed Charles Pearson as its senior vice-president, strategic business development to build the business globally.

News29 March 2016

Cint adds two senior roles

Global insight technology company Cint has made two new appointments to boost its global expansion plans.

News29 March 2016

MARU Group appoints CFO

Global intelligence and professional services firm MARU Group has hired Steve Ducat as its chief financial officer.

News24 March 2016

Sky promotes chief marketer to CEO

UK – Stephen van Rooyen, Sky's chief marketing and digital officer, has been promoted to chief executive officer. 

Feature24 March 2016

What will you buy tomorrow?

Increases in data and processing power have opened up the potential of predictive analytics for mapping future consumer behaviour, says James Northway of MEC Global Solutions. He outlines the opportunities and challenges of agent based modelling.

News24 March 2016

Azure expands to UK

Azure Knowledge Corporation, a research solutions and data collection provider headquartered in New Jersey, has opened a London office.

Feature24 March 2016

The myth of the senior decision-maker

Sales and marketing teams looking to sell their products and services need to identify the ‘mobiliser’ in the client organisation, as they are the person with the credibility among their colleagues. By Pat Spenner

News24 March 2016

Sudler & Hennessey acquires Viscira in the US

US – WPP-owned global healthcare communications network Sudler & Hennessey has bought digital marketing firm Viscira for an undisclosed amount.

News24 March 2016

Nielsen to offer brand-level data for streaming devices and game consoles

From the end of April, the TV ratings provider will provide TV-connected device data by brand, including XBox, Roku, Apple TV and PlayStation.

News23 March 2016

GfK and Eyeota form targeting partnership

GfK has joined forces with local audience data specialist Eyeota to offer GfK's regional purchasing power data to advertisers across the UK and Europe. 

Feature23 March 2016

Twitter's winners and losers

Responding well to consumer queries on Twitter can provide brands with an easy win, says Tim Barber of BDRC Continental. But there are big differences between those that do it well, and those that don’t.

News23 March 2016

The Sound launches dedicated content division

The exploration, brand strategy and innovation agency has expanded its content offering with the launch of its new division, The Sound Media.

News23 March 2016

SMI unveils Samsung VR eye tracking package

SensoMotoric Instruments ( SMI) has launched a modified Samsung Gear VR ( virtual reality) that makes mobile VR with eye tracking commercially available. 

News23 March 2016

BritainThinks hires Loeb from BrainJuicer

Kymberly Loeb has joined BritainThinks from BrainJuicer as a senior research executive. 

News23 March 2016

Nielsen to expand digital ad measurement to 25 markets in 2016

Nielsen has announced that it plans to expand its Digital Ad Ratings tool to eight new markets globally over the course of the year. 

News22 March 2016

Harris Interactive to offer same-day research

The company's new service, Harris 24, claims to deliver between 1,000 to 2,000 consumer responses in less than 24 hours in the UK, US, France, Germany, Spain and Italy.  

Opinion22 March 2016

BE Bites: Cognitive biases in the workplace

Crawford Hollingworth

Groupthink and happy talk can both lead to failures in group work, says Crawford Hollingworth. He discusses what these biases are and how to combat them. 

News22 March 2016

BARB launches quarterly TV trends report

The viewing figures provider has announced the launch of the UK Television Landscape Report, a quarterly review of population trends and changes in how people can watch TV.

News22 March 2016

Adobe and comScore unveil global strategic partnership

ComScore will incorporate Adobe's standardised digital census data into its cross media, audience and advertising product suites. 

News22 March 2016

Emotion, not facts, most effective in advertising

Bronwen Morgan

A neuroscientific study has revealed that the overt selling of products in TV ads is a less effective way to be remembered than using real people, emotion and humour. 

News22 March 2016

GroupM announces consumer and media insight tool

Live Panel is a consumer and media insight solution that links multiple data sources with planning tools to 'accelerate the time from insight to planning to implementation'.

News21 March 2016

Nielsen launches digital audio ratings measurement tool

The new solution measures over-the-air radio listening across mobile apps and web players. 

Opinion21 March 2016

The innovation trinity

Speed, prediction and connectivity are essential if market research is to thrive in the new world order of the digital data explosion. By Phil Sutcliffe

News21 March 2016

Twitter users show higher TV ad recall

Bronwen Morgan

New research from Twitter suggests that those engaging with the platform while watching TV are more likely to recall brands advertised than those who are not. 

News21 March 2016

ComScore and Viacom announce cross-platform measurement deal

The new multi-year partnership marks the first cross-platform deal for the newly merged comScore and Rentrak. 

News21 March 2016

YouGov revenue jumps 15% in half year

YouGov's revenue reached £41.5m for the six months to 31 January 2016 – an increase of 15% on the same period the previous year – with pre-tax profits rising 42%.

News21 March 2016

BrainJuicer achieves 'modest' 2% revenue growth in 2015

Market research agency BrainJuicer has reported a 2% increase in revenue to £25.2 million, with a pre-tax profit growth of 5% to £4.5m, for the year ending December 2015.

News21 March 2016

Customer queries on Twitter often ignored

Jane Bainbridge

On the day Twitter celebrates its tenth anniversary, a BDRC Continental survey has found companies still have work to do accepting and accommodating the social media platform for customer service queries. 

News18 March 2016

YouthSight debuts video vox pop service

SnapMe allows member of YouthSight's panel of 16-30 year-olds to answer questions via their smartphone camera. 

News18 March 2016

Businesses struggling to connect with new research suppliers

A survey of 100 UK companies has revealed that 21% identify 'not knowing where to source potential suppliers' as a key obstacle to commissioning a brief. 

Opinion18 March 2016

The coming of age of panels

Annie Pettit

In the seven years since the creation of the quality standard ISO 26362, the use of online panels for market, opinion and social research has experienced massive growth but standards must be kept up to date.  

News18 March 2016

Millward Brown launches fast-feedback ad testing

AdNow is a real time, in-market communications evaluation solution that can deliver results in 48 hours. 

News18 March 2016

Global ad spend to rise 4.4% in 2016

Global ad spend is predicted to rise 4.4% to $561 billion this year, following an estimated 3.1% increase in 2015, according to marketing intelligence service, Warc.

News18 March 2016

Cello Group sees revenue drop but profits rise

The pharmaceutical and consumer marketing group, Cello, announced revenue of £157.3 million for 2015, down from £169.9m the previous year, while gross profit increased 7% to £86.7m.

Video17 March 2016

Richard Osman on the fall of scheduled TV and the rise of the geek

Richard Osman was the keynote interview on the afternoon of the first day of the Market Research Society ( MRS) annual conference, Impact 2016.

News17 March 2016

Global marketers want new model for insights

Jane Bainbridge

There is a huge opportunity for insight leaders to drive growth in client businesses if they can work in better partnership with marketers, according to research for the World Federation of Advertisers ( WFA) by BrainJuicer.

News17 March 2016

Technoanalysis: the path to enlightenment?

Bronwen Morgan

A session at the MRS annual conference, Impact 2016, discussed how technology can be used to explore the space between our reported and observed selves. 

News17 March 2016

Spadini takes charge of Havas Media Group in Italy

Havas Media Group has appointed Stefano Spadini as CEO in Italy. His remit will now cover Havas Media, Arena Media and Havas Sports & Entertainment. 

News17 March 2016

GfK and Nielsen look at joint Brazilian measurement

GfK and Nielsen have announced that they are in discussions to develop a set of services for advertisers, agencies and media groups that will start with Brazil’s first cross-media ad campaign measurement.

News17 March 2016

Bill Bryson on being selective with research

Ben Bold

The trick to using research is to “gather so much information that you have to be selective about the parts that are necessary to do the job, to make a book cohesive”, according to author Bill Bryson.

News17 March 2016

Unilever unveils open research platform

Bronwen Morgan

Launched at the MRS annual conference, Impact 2016, Paragon is intended to be a single information source for research bodies and industry. 

News16 March 2016

Picture this – visuals are ‘gold dust’ for brands and researchers

Jo Bowman

Visuals can be both keys to valuable insight and powerful ways to deliver memorable research data, the MRS annual conference heard today.

News16 March 2016

Prof. Spiegelhalter: 'If you Google sex stats, most of what comes up is nonsensical'

Ben Bold

Internet panel sex data scores just two-out-of-five stars for its veracity and reliability according to a ratings system in a new book by Professor David Spiegelhalter, professor of risk at Cambridge University.

News16 March 2016

Turning data into decisions - case studies in integration

Jo Bowman

Real business insight comes from linking multiple data sources rather than looking for new techniques to replace the old, the MRS annual conference heard today.

News16 March 2016

‘Incredible things happen when you have the right insight,’ says Reckitt Benckiser

"Incredible things happen when you have the right insight," according to Reckitt Benckiser, which used consumer insight to give its market-leading but "stagnant" Finish brand a much-needed shot in the arm.

News16 March 2016

Social data – growing up, going mainstream

Jo Bowman

Market researchers stop obsessing about precision and look afresh at social media as an increasingly mainstream tool for business insight, the MRS annual conference, Impact 2016, heard today.

News16 March 2016

How to do well by doing good

Bronwen Morgan

Three case studies presented at the MRS annual conference, Impact 2016, discussing education, discrimination and physical activity among cancer sufferers further illustrated the idea that insight can be used as a force for good. 

News16 March 2016

Rabbi Neuberger: "make sure you look at all the data: you may change your argument"

Bronwen Morgan

Rabbi Baroness Julia Neuberger discusses the importance of comprehensive and unbiased research to inform topics as varied as the refugee crisis and end of life care. 

News15 March 2016

‘I don’t think I’ve ever spent any money on focus groups or market research’

Ben Bold

Richard Osman, the creative director of Endemol TV and co-host of BBC One’s Pointless, says that in spite of an obsessive love of TV ratings data, he has never “spent any money on focus groups or market research to develop new television formats”.

News15 March 2016

Beyond the poll

Jane Bainbridge

Ahead of the British Polling Council’s ( BPC) report at the end of this month, the polling session at the MRS conference took its own look at how the pollsters were responding to the failures of the 2015 General Election.

News15 March 2016

Building a research dream team in the big data age

The big data boom is changing the way business uses research – and the skills it takes to cater to add real value.

News15 March 2016

Will technology make us all redundant?

Christian Walsh

A session at MRS Annual Conference Impact 2016 on artificial intelligence and the future of the industry could easily have diverted into a philosophical dissection of the human condition. 

News15 March 2016

Startups versus insight: which is the future of innovation?

Bronwen Morgan

A session at the MRS annual conference, Impact 2016, saw panel members argue the relative benefits of insight teams and start-ups for driving innovation. 

News15 March 2016

How stories work

Ben Bold

‘The story is fundamentally a quest to solve a problem', according to scriptwriter, author and producer John Yorke.

News15 March 2016

"Delivering ideas can be like passing a bubble down a corridor of razor blades"

Bronwen Morgan

At a session at the MRS annual conference, Impact 2016, Guy White of Catalyx and Tarun Sarwal of the ICRC talked about how crowdsourced research drove innovation for conflict and disaster relief.

News15 March 2016

Let it go - agencies and clients urged to transform the way they work

Jo Bowman

Disney-inspired manifestos for change in the research business call for rigour, independence and warmth.

News15 March 2016

The 10 Commandments according to Unilever’s Stan Sthanunathan

If traditional agencies are going to survive in a marketplace in which data is becoming increasingly democratised, then they need to adhere to some new rules, according to Unilever senior vice-president, consumer and market insights Stan Sthanunathan.

News15 March 2016

The insight that can transform a business isn’t always where you think

Jo Bowman

Three big companies that have overhauled their businesses say they have found the insight behind their turnaround in less-than-obvious places.

News15 March 2016

Research vital to combat 'hysteria' around migration

Bronwen Morgan

As global concern around migration reaches fever pitch, a session at the MRS annual conference, Impact 2016, discussed how research can debunk myths and shed some necessary light on the issue. 

News15 March 2016

Insight, not data, is the key to good business

Ben Bold

Making data actionable to drive return on investment, but also trusting people’s instinct and intuition are key to running a business, according to BT CEO Gavin Patterson, speaking at the MRS annual conference, Impact 2016.

News15 March 2016

Ex-YouGov's Britton joins PwC

Bronwen Morgan

Former YouGov chief executive and EMEA chief operations officer Tim Britton is to head strategy and transformation with r2i, PwC's global data research and insight centre of excellence.  

News14 March 2016

Phoenix acquires Sterling Research Group

Marketing services firm Phoenix Marketing International has acquired voice-of-the-customer research firm Sterling Research Group. 

News14 March 2016

BBC and ITV 'discuss launching Netflix competitor'

Bronwen Morgan

The BBC has reportedly held talks with rivals, including ITV and NBC Universal, about launching a Netflix-style video streaming service.  

News14 March 2016

Macfarlane and Steadman join MRS board

Phyllis Macfarlane and Jake Steadman have been elected to the main board of the Market Research Society. 

News14 March 2016

Be Heard set to buy MMT

New digital marketing group, Be Heard, has announced its planned acquisition of design, build and user experience agency MMT for £20 million.

Opinion14 March 2016

The responsibility of data

Government and private business must recognise that citizens feel emotionally attached to their data and, in exchange for sharing their personal information, people should receive better services says Wilma Smythe. 

News14 March 2016

Nielsen acquires Informate Mobile Intelligence

Nielsen has bought the Mumbai-based mobile use measurement company Informate Mobile Intelligence for an undisclosed amount.

News11 March 2016

Unruly launches Pulse dashboard

Ad tech company Unruly has released a beta version of its Pulse dashboard, so marketers can see which emotions are driving engagement.

News11 March 2016

GfK MRI partners with DMPs on political targeting

GfK MRI has partnered with data management platforms to launch 23 online advertising segments for political ad campaigns. 

News11 March 2016

FreshMinds hires Woods

Orlando Woods has joined the company from Asian Strategies as a senior consultant. 

News11 March 2016

Pulsar launches quarterly automotive social insights study

Dashboard analyses the performance of the top 10 car brands by revenue by gathering data from online sources including Twitter, Facebook and YouTube. 

News11 March 2016

4C hires three to strengthen EMEA

Data science and media technology company 4C has appointed Kirsty Brice as director of marketing, Tim Lunn as sports sales director and Hannah Smith as senior client manager.

News11 March 2016

Research Now boosts panel capacity

Digital data collection company, Research Now, has signed 19 new By-Invitation-Only panel partners, significantly increasing its panellist enrolment capacity globally.

News10 March 2016

Channel 4's Whitehead joins Google

Gill Whitehead, Channel 4's director of audience technologies and insight, has joined Google as senior director market insight for EMEA.

News10 March 2016

Digital adspend to overtake TV in 2017

New figures suggest digital adspend will reach $77.4bn next year, compared with $72bn expected to be spent on TV advertising. 

News10 March 2016

Cint adds multi sample source feature

Panel marketplace platform provider Cint has launched Ad Hoc Supply, a feature that enables customers to add sample from different supply sources and run all research from one system.

Feature10 March 2016

Coming round to the circular economy

Jane Bainbridge

Research presented in Waste to Wealth points to the potential $4.5tn that could be gained by 2030 if business adopted waste strategies. The book’s author, Peter Lacy, talks to Jane Bainbridge about the benefits of a circular economy

News10 March 2016

Toluna adds PowerAttitudes to its QuickSurveys

Online research tech provider Toluna has added PowerAttitudes, to generate immediate consumer attitude insights, on its QuickSurveys DIY survey platform.

News10 March 2016

Verto Analytics hires UK MD and marketing VP

Cross-device audience measurement company Verto Analytics has appointed Michael Read as UK managing director and Alison Murdock as senior vice-president, marketing.

News10 March 2016

TV accounts for 76% of UK video consumption

Jane Bainbridge

The average UK TV viewer watched three hours and 51 minutes a day – 1% less than 2014 but 5% more than in 2005 – according to figures from Thinkbox.

Opinion9 March 2016

How 'design thinking' can unite researchers and creatives

The role of research in innovation has been debated extensively. Paul Leatherdale of Insight Inside discusses 'design thinking' as a guiding philosophy and framework for innovation. 

News9 March 2016

Duffy, Matheson and West appointed as NatCen trustees

Maureen Duffy, Jil Matheson and Stephen West have been appointed to the board of trustees of NatCen Social Research. 

News9 March 2016

The Sound hires Palmer to lead strategy

Exploration, brand strategy and product innovation agency The Sound has appointed Matt Palmer to be its vice-president of strategy.

News9 March 2016

CMO tenure falls

Chief marketing officers stayed in their roles for an average of 44 months in 2015 – down from 48 months the previous year – and the first decline in 10 years, according to executive search company Spencer Stuart.

News9 March 2016

Crimson Hexagon raises $20m

The funding round, led by Sageview Capital, will be used to expand its social data analysis offer as well as grow its global sales and marketing team and infrastructure.

News9 March 2016

Havas appoints chief integration officer

 Global communications group Havas has made Christian de la Villehuchet its chief integration officer, responsible for accelerating collaboration across the group.

News9 March 2016

Brazil replaces Grosgogeat as FocusVision CEO

Jamin Brazil was formerly CMO at the market research technologies firm and CEO of Decipher, which was acquired by FocusVision in 2015. 

News8 March 2016

Controversial 'online reputation' app Peeple launches

Bronwen Morgan

Peeple is a social networking app that allows users to give feedback on people they have interacted with in personal, professional and romantic scenarios. 

Opinion8 March 2016

BE Bites: using ‘BE Scaffolding’ to improve communications

Crawford Hollingworth

‘BE scaffolding’ is used to redesign communications such as emails and letters to customers, using behavioural insights to improve response rates or action taken. By Crawford Hollingworth.

Opinion8 March 2016

Waning cultural relevance of Oscars and Grammys

Research by Added Value shows how establishment awards such as the Oscars and Grammys are losing cultural relevance, while streaming media are gaining ground.

News8 March 2016

Portland hires Jibo for insights role

Terna Jibo has joined the design consultancy from Somo in the newly-created role of head of strategic insights. 

News8 March 2016

Ebiquity appoints head of digital media

Jane Bainbridge

Independent marketing analytics company, Ebiquity, has hired Tim Hussain as its new UK head of digital media.

News8 March 2016

2CV makes hires and promotions in UK and Asia

Consumer research specialist 2CV has appointed Andrew Lam to lead its quantitative research in North Asia while in the UK, Sabine Cronick and Nicola Godfrey have been promoted to head of quant and head of qual respectively.

News8 March 2016

Join the Dots hires four

Among the hires are Paul Das, who joins as research director and Lindsay Hartas, who joins as associate director. 

News7 March 2016

Goodwin announced as NatCen chief executive

Guy Goodwin has been appointed chief executive of NatCen Social Research, following the departure of Penny Young last year. 

Feature7 March 2016

IIeX Europe day two: curiosity, bravery, and the number 47

Bronwen Morgan

Last week saw industry innovators gather at the Insight Innovation Exchange ( IIeX) Europe in Amsterdam. Here's Bronwen Morgan's summary of day two.

News7 March 2016

Jaeger joins Schlesinger from Hall & Partners

Gina Jaeger has joined Schlesinger Associates Chicago as account director in the qualitative division. 

News7 March 2016

MRBA launches online auction

The Market Research Benevolent Association ( MRBA) has started its annual online auction today, to raise funds for those who have worked in the industry but are experiencing hardship.

News7 March 2016

Ex-Research Now CEO joins RealityMine board

Mobile market research tech and analytics company RealityMine has named Chris Havemann as a non-executive director.

News7 March 2016

Touchstone expands Youth & Family qual nationally

Touchstone Research has broadened its Youth & Family qualitative in-person and online services to cover geographic regions across the US.

Opinion4 March 2016

Blade Runner vs. Blair Witch – the paradox of using video in research

Andrew Wiseman

Filming customer feedback can be an effective tool but as clients want better quality, is an accurate view of the customer being lost asks Andrew Wiseman.

News4 March 2016

Business leaders failing to embed brand values

Two-thirds ( 67%) of marketers think their senior leadership teams aren't embedding brand values within an organisation, instead seeing brand as purely a communications concept.

News4 March 2016

WPP revenues up 6% for 2015

WPP reported a 4.9% increase ( constant currency) for billings of £47.6 billion, with revenue up 6.1% to £12bn and like-for-like growth up 5.3%, for the 2015 financial year.

News4 March 2016

TNS creates Innovation Hub

TNS is beefing up its innovation credentials with the creation of an Innovation Hub and Innovation Board, as it looks to become a "future-focused" research agency.

News4 March 2016

Nielsen acquires Pointlogic

Nielsen has bought Dutch marketing decision support systems company Pointlogic, for an undisclosed amount.

Feature3 March 2016

IIeX Europe day one: diversity, dishonesty and Donald Trump

Bronwen Morgan

The Insight Innovation Exchange ( IIeX) Europe is taking place in Amsterdam this week. Bronwen Morgan reports on some of what she learned on the first day. 

News3 March 2016

Obituary: Sharon Rees

Financial research expert Sharon Rees died peacefully on Saturday 27th February, following a short battle with cancer.

News3 March 2016

IPA launches diversity pledge

The Institute of Practitioners in Advertising ( IPA) has launched MakeTheLeap, calling on agencies and media owners to pledge to meet diversity and equality goals by 2020.

News3 March 2016

SurveyMonkey to lay off 13% of staff

DIY online survey company SurveyMonkey has informed its employees that it will be making redundant 100 of its 750-strong workforce, in an internal memo.

News3 March 2016

Added Value and ZappiStore join forces with Snapshot launch

Kantar-owned strategic marketing consultancy Added Value and market research tech company ZappiStore have launched Snapshot, combining Added Value’s insight tools into a quick-fire brand survey.

News3 March 2016

GfK appoints US lead for One GfK

Gary Cofer has been hired by GfK as managing director for One GfK, its newly combined North American business. 

News3 March 2016

Sagaci Research opens Angola office

Pan-African market research company Sagaci Research has established a new office in Luanda, Angola – its tenth in Africa.

Feature2 March 2016

Class is a social thing

Jane Bainbridge

Last night the Market Research Society, in conjunction with the IJMR, hosted a lecture by sociologist Professor Mike Savage, exploring social class in the 21st Century. 

News2 March 2016

MFour trials DIY mobile survey technology

A number of researchers are beta testing MYResearch, a tool that allows researchers to design, program and field surveys. 

News2 March 2016

Strive appoints two directors following strong growth

Insight activation agency Strive has hired Mark Yeomans as director and Paul Whelan as creative director, following a reportedly strong first eight months of trading. 

News2 March 2016

Importance of customer relations growing for investors

Bronwen Morgan

New analysis from trademark valuation firm Markables suggests that the enterprise value of brands is falling, while that of customer relations is growing. 

News2 March 2016

Nielsen to give Crown Media Family Network additional insight

Nielsen and Crown Media Family Networks have expanded their relationship with new services to help agencies and advertisers gain better audience insight.

News2 March 2016

Nielsen promotes Clarken to product leadership president

Megan Clarken has been promoted by Nielsen to president of product leadership, in charge of its global marketing effectiveness practice and Watch products, and reporting to chief operating officer, Steve Hasker. 

News2 March 2016

Virtual Incentives expands team

Atlanta-based Incentives company Virtual Incentives has added two people to its enterprise sales and account management teams. 

News1 March 2016

Conquest to launch 'brand love' predictor

Conquest has announced the launch of Charismatix, a tool that combines avatar-led online technology with cognitive science and implicit testing. 

News1 March 2016

GfK seeks damages from former CEO and CFO

GfK has started civil proceedings against former CEO Dr.Klaus Wübbenhorst and former CFO Christian Weller von Ahlefeld, in the district court Nürnberg-Fürth. 

News1 March 2016

55% of world's most impactful campaigns are digital-led

Bronwen Morgan

An annual ranking of the world's most impactful marketing campaigns and companies has revealed that 11 of the 20 top-ranked campaigns led with digital channels. 

News1 March 2016

Stereotypical images alienate new mums

Jane Bainbridge

Brands are failing to depict and engage with pregnant women and new mothers in a realistic way, according to research from the BabyCentre.

News1 March 2016

Cint launches multi-panel app

Global software provider Cint has released OpinionAPP, an app for all its 19 million panellists on OpinionHUB.

News1 March 2016

Palmer joins Ameritest as president

Tom Palmer has been appointed as the advertising and brand research agency's president, taking over from founder Chuck Young.