Opinion28 March 2013

Saving the high street

Adopting a different approach to measuring and sharing shopper opinion could save the UK high street, says independent consultant Peter Shreeve.

News28 March 2013

Szwarc rejoins Ipsos MORI

UK — Market research company Ipsos MORI has appointed Paul Szwarc as a director in its financial services team specialising in loyalty research.

News28 March 2013

Crowd-sourced stats book kicks off in Russia

RUSSIA — A Kickstarter project has been launched to produce a statistical picture book on Russia.

News28 March 2013

Incite appoints four

UK — Market research consultancy Incite aims to strengthen both its qualitative and quantitative offerings with four appointments.

News28 March 2013

Software to see if price is right

UK — MarketingQED has launched software that models the probable effect of price changes on profit.

News28 March 2013

HubSpot offers Twitter analytics

US — Marketing software company HubSpot has unveiled an analytic tool for retweeted Twitters.

News27 March 2013

EasyInsites promotes two as Q1 shows growth

UK — Online research company EasyInsites has promoted Rebecca Batey and Elaine Fowler and hired Martin Levett following growth in the first quarter of 2013.

News27 March 2013

Agencies get insight group

UK — Customer Insight Solutions has launched an initiative for agencies to get closer to clients’ commercial needs.

Opinion27 March 2013

In search of disruptive innovation

The future is now, according to day two of the Insight Innovation Exchange Conference in Brazil. Stephen Phillips reports live from Sao Paulo.

News27 March 2013

Baxter joins Clear UK

UK — Insights consultant Clear UK has appointed David Baxter as head of marketing sciences.

News27 March 2013

Pocket launches analytics dashboard for publishers

US — Mobile app Pocket is rolling out an analytics dashboard for publishers to find out how content is consumed away from the internet.

News27 March 2013

Added Value adds Xiao Hui to South East Asia team

SINGAPORE — Brand development and insight consultancy Added Value has appointed Xiao Hui Hsu as senior brand manager for South East Asia region.

News27 March 2013

Solaire Resorts bets on Effective Measure

PHILIPPINES — Effective Measure has been selected to provide Filipino-based Solaire Resort and Casino with digital measurement of customers.

News27 March 2013

ORC International appoints Parametrics' founders

US — Market research firm ORC International has appointed Scott Laing and Chris Robson to its recently formed Product Strategy and Analytics group.

News26 March 2013

Hepburn to leave SPA Future Thinking

SPA Future Thinking’s group managing director Richard Hepburn is leaving the company to return to the civil and environmental engineering industry.

News26 March 2013

Chinese clear Dentsu's Aegis takeover

UK/CHINA — Chinese regulators have finally approved Japanese ad agency Dentsu’s £3.2bn takeover of UK media services group Aegis.

News26 March 2013

ComScore launches multi-platform digital audience measurement

US — Digital analytics provider ComScore has launched a multi-platform digital audience measurement and media planning system in the States.

News26 March 2013

Saatchi & Saatchi Wellness hires 'trailblazer' Evans

US — Saatchi and Saatchi Wellness has hired Hensley Evans as executive vice president, director of analytics and digital strategy.

News26 March 2013

Brandwatch hires two for DACH region

EUROPE — Social analytics provider Brandwatch has appointed Thomas Brommund and Neate Geppert to head up its growing DACH team.

News26 March 2013

ORC to provide benchmarking tool for national pensions survey

UK — The National Association of Pension Funds ( NAPF) has appointed research firm ORC International to provide a benchmarking portal reporting tool to strengthen its annual pensions survey.

Opinion26 March 2013

Why J&J's global insight director hates insights

In this new world of data overload, Suzana Pamplona Miranda says the role of researchers is to be curators of knowledge – not just discoverers of insight. Stephen Phillips reports.

News26 March 2013

ABC and CAB merge to form single legal entity

AUSTRALIA — Media auditing companies the Audit Bureau of Circulations ( ABC) and the Circulations Audit Board ( CAB) have merged to form the Audited Media Association of Australia.

News26 March 2013

Simpson Carpenter hires two for qualitative team

UK — Market research company Simpson Carpenter has expanded its qualitative team with the appointment of Tony Comerford and Joanna Zukunft.

News26 March 2013

Enero launches data marketing service

AUSTRALIA — Global marketing services company Enero Group has launched a division to meet growing client demand for data driven marketing.

Opinion25 March 2013

Look-a-Likes

Cambridge University’s work with Microsoft to tie Facebook Likes to personal attributes could be a pivotal moment for the Smart Data movement, says Colin Strong.

News25 March 2013

M&C Saatchi brand consultants move Clear of tough 2012

UK — Ad agency M&C Saatchi’s brand research and strategy consultancy Clear Ideas had a “tough year” in 2012 according to the company’s annual results.

News25 March 2013

Sophia appoints Roth as VP, products and marketing

US — Semantic content analysis provider Sophia Search has appointed Bill Roth as vice president of products and marketing.

News25 March 2013

Google rolls out Universal Analytics for all

US — All Google Analytics customers can now access Universal Analytics from the search company.

News25 March 2013

Realeyes completes A-round funding for social media measurement

UK — Emotion-based measurement technology company Realeyes has completed a $3.2m A round investment.

News25 March 2013

YouGov sees revenue rise as clients' data demands change

UK — Global survey company YouGov saw like for like revenue grow by 5% in underlying terms in the six months to 31 January 2013.

News25 March 2013

Stream opens Brazil office

UK — Research company Stream is to open up an office in Brazil to meet growing demand.

News22 March 2013

Thumb goes pro with Q&A app

US — Mobile Q&A app Thumb has launched a pro-version of its application allowing brands and agencies to tap into its 1.5m community.

News22 March 2013

Cloudera and T-Systems launch cloud-based analytics platform

GERMANY — Big data platform provider Cloudera and European IT systems provider T-Systems have teamed up for a cloud-based data analytics platform.

News22 March 2013

TestFlight takes off with analytics tool for beta-tested apps

US — Software beta-test provider TestFlight has launched an apps analytics tool.

News22 March 2013

Revolution Analytics bolsters team

US — Software and services provider Revolution Analytics, has bolstered its team both in the US and internationally and opened a London office.

News22 March 2013

Dachis Group completed $7.5m in funding

US — Social data analytics provider Dachis Group has completed $7.5m in Series C funding led by Austin Ventures.

News22 March 2013

The 2013 Ginny Valentine Award winners announced

US — The winners of the 2013 Ginny Valentine Awards have been announced.

News21 March 2013

Skim opens London office

UK — International market research agency Skim has opened a London office as part of its global expansion plans.

News21 March 2013

Quantcast adds app measurement service

UK — Digital advertising company Quantcast has launched an app measurement service – giving it a full cross-platform view of digital behaviour.

News21 March 2013

BrainJuicer suffers from client cutbacks in 2012

UK — Online market research specialist BrainJuicer had its worst year since it was established in 2000, according to its chairman Ken Ford.

News21 March 2013

TMW signs up for Landlords Panel survey

UK — Nationwide’s The Mortgage Works ( TMW) has subscribed to BDRC Continental’s Landlords Panel survey.

News21 March 2013

Twitter chatter influences TV ratings – report

US — American TV viewers’ tweets are having a small impact on ratings according to research.

News21 March 2013

Voodoo hires Byers for quant boost

UK — Michelle Byers is joining Voodoo in April to lead the development of its quantitative practice.

News21 March 2013

Ramius in Latin American team-up with eCGlobal

CANADA — Social software firm Ramius Corporation has entered into a partnership with online research tools provider eCGlobal Solutions to grow the Latin American marketplace for its online marketing research platform Recollective.

News21 March 2013

Facts International opens Sydney office

AUSTRALIA — UK-based market research agency Facts International has expanded its Australian and APAC operations with the opening of an office in Sydney.

News21 March 2013

IBOPE Media opens Learning & Insights department

BRAZIL — Latin American media research company IBOPE Media has opened a department of learning and insights.

News21 March 2013

Utah to sign disclosure bill for political polling

US — Utah State is creating a law that will require disclosure of a political poll’s sponsor – with potentially harmful knock-on effects for the research industry.

News20 March 2013

Hachette appoints Livingston as insight director

UK — Publisher Hachette UK has appointed Louisa Livingston as consumer insight director.

News20 March 2013

Survey Analytics launches media testing for mobiles

US — Enterprise feedback software company Survey Analytics has launched a virtual ‘secure location’ for advertising and digital marketing agencies to test their creative materials via mobile devices. 

News20 March 2013

Ugam names Confirmit's Brenman as sales VP

US — Outsourced MR ops provider Ugam has hired Yaron Brenman as vice president of sales and marketing, based in New York. 

News20 March 2013

Placed launches monetisation programme for app developers

US — Location analytics firm Placed has launched a programme for mobile app developers to make money out of location data. 

News20 March 2013

uSamp hooks up with US Airways for business respondents

US — uSamp has forged an alliance with US Airways to invite members of the airline’s Dividend Miles loyalty scheme to join its b2b panel, The Whiteboard. 

News20 March 2013

Market Force sells merchandising, audit businesses

US — Mystery shopping specialist Market Force Information has sold its general merchandising and certain in-store audit businesses to Spar Group, a merchandising and marketing services company.

News20 March 2013

Microsoft buys social listening tech for CRM system

US — Microsoft has bought Swiss social listening and analytics firm Netbreeze to add to its Dynamics CRM family of tools. 

News19 March 2013

DJS appoints Redfern as research director

UK — DJS Research has appointed former Directions Research & Marketing and Nunwood executive Gill Redfern as research director.

News19 March 2013

SSI partners with Nectar on new survey panel

UK — Survey sampling firm SSI has partnered with customer loyalty programme Nectar to build an opt-in panel of Nectar members willing to take part in surveys.

News19 March 2013

uSamp hires Clancy for insights role

US — Technology and survey respondents provider uSamp has hired Robert Clancy as senior director of insights and strategy.

News19 March 2013

Face appoints Arnold as European head

UK — Strategic insight agency Face has appointed Matt Arnold as European head of qualitative research.

News19 March 2013

Pyramid Analytics adds $11.5m in funding

US — Business information provider Pyramid Analytics has secured $11.5m in a funding round lead by Sequoia Capital.

News19 March 2013

Experian Marketing joins forces with Research Now

US — Global consumer insight provider Experian Marketing Services has signed a multi-country custom research alliance with online data collection firm Research Now.

News19 March 2013

B2B International adds to research, DP and finance

UK — B2B International has appointed four new members of staff, including former Kelloggs researcher Catherine Firth as research manager.

News19 March 2013

ComScore sells ARS copy-testing assets to MSW

US — ComScore has sold the non-health copy testing and equity tracking assets of ARS to MSW Research, resulting in the formation of MSW?ARS Research.

News18 March 2013

Business intelligence firm Domo adds $60m in funding

US — Software as a service-based business intelligence firm Domo has raised $60m in series B funding.

News18 March 2013

Spectral invests in big data company kontexto

US — Spectral Capital Corporation has purchased a minority stake in big data analytics company kontexto.

Opinion18 March 2013

It's how you tell them

As an industry, we need to invest as much time in developing relationships and talking to one another as we do in creating new methods to push our story, says Caroline Florence.

News18 March 2013

Google brings Analytics Premium to Japan

JAPAN — Google has launched Google Analytics Premium – the paid-for version of its analytics package – in Japan.

News18 March 2013

European Commission renews qual Eurobarometer with TNS

UK — TNS has won a new €18m contract to run the European Commission and Parliament’s Eurobarometer Qualitative studies for another four years.

News18 March 2013

Sands Research partners with nViso for consumer neuroscience

SWITERLAND/US — Sands Research has struck a deal with Swiss emotion recognition software provider nViso to incorporate the latter’s facial imaging analysis technology with its EEG and eye-tracking-based studies.

News18 March 2013

Gayle Fuguitt named ARF president and CEO

US — Former General Mills global insights leader Gayle Fuguitt has been appointed president and CEO of the Advertising Research Foundation ( ARF), replacing Bob Barocci.

News18 March 2013

Porter Novelli launches media monitoring system

US — Public relations company Porter Novelli has launched a cross-media monitoring system.

News18 March 2013

Brafton teams up with Sprinklr for social media insights

US — News and content marketing agency Brafton has teamed up with social media management system Sprinklr.

News18 March 2013

Stanfield heads up GfK's UK brand and customer experience division

UK — GfK has promoted Iain Stanfield to lead its recently launched UK Brand and Customer Experience practice.

News15 March 2013

M3 takes on Epocrates staff as QuickRecruit wraps up

US — M3 Global Research has hired eight former Epocrates employees following the latter’s decision to stop selling its QuickRecruit panel and fielding services.

News15 March 2013

Revelation hires former Questback director for sales task

US — Revelation, a provider of online and mobile qualitative research tools, has appointed Jennifer Philips as director of sales for the northeast.

News15 March 2013

Channel 4 recruits 'Tribes' for online community

UK — Channel 4 has launched Tribes Live, a new online community of 16- to 24-year-olds that marks the latest evolution of its ongoing UK Tribes project to understand youth culture.

News15 March 2013

Arbitron tells radio stations: 'Don't tweet ratings'

US — Arbitron has told radio stations not to discuss their ratings on social networking sites for fear that it might prompt members of Arbitron’s audience measurement panels to reveal themselves.

News15 March 2013

Paradigm Sample hires for US mobile research sales team

US — Mobile research firm Paradigm Sample has hired Charles Voss to build its US sales team.

News15 March 2013

Guido Fawkes editor in big data analysis venture

UK — Political blogger Paul Staines – AKA Guido Fawkes – is one of four names behind a new big data analysis company, Wess Digital, that aims to support political and charity campaign work.

News15 March 2013

eXelate hires former ComScore man as CMO

US — Advertising data and analytics provider eXelate has appointed Khurrum Malik as chief marketing officer.

News15 March 2013

STW invests in Beyond Analysis Australia

AUSTRALIA — Advertising and marketing group STW has taken a minority position in the Australian arm of Beyond Analysis, a UK-based data analytics firm.

News14 March 2013

McClatchy captures Tru Measure

US — News and information provider the McClatchy Company is to buy digital advertising analytics firm Tru Measure by the end of the month.

News14 March 2013

Webtrends to explore customer insights for Gogo

US — In-flight wifi provider Gogo has hired digital intelligence firm Webtrends to explore customer interaction with its service, which is available on more than 1,800 aircraft.

Feature14 March 2013

A degree of study for social media research

Professor Christian Fuchs tells Simon Miller that the University of Westminster’s new Centre for Social Media Research is ‘necessary, timely and the right thing to do’.

News14 March 2013

On Device Research hires three

UK — Mobile research specialist On Device Research has expanded its team with three new additions.

News14 March 2013

GfK launches MOI team in UK

UK — GfK has launched a Market Opportunity and Innovation ( MOI) team in the UK, headed by Richard Matthews.

News14 March 2013

InsightsNow appoints advisory board

US — Consumer research company InsightsNow has formed an advisory board to examine behavioural approaches to innovation.

News14 March 2013

Meetrics moves into the UK with ex-MediaMind man

UK — Meetrics, a German firm that measures online ad visibility, has launched in the UK with former MediaMind UK founder Anant Joshi appointed director of international business.

News14 March 2013

IBM launches customer experience practice

US — IBM has launched a practice to help companies interact more effectively with their customers.

News14 March 2013

Demographic data could be lost if Congress passes law, says MRA

US — The Marketing Research Association ( MRA) has warned that valuable demographic data could be under threat if changes to the Census Bureau’s American Community Survey ( ACS) go through Congress.

News14 March 2013

Gemius wins Turkish internet measurement tender

TURKEY — EMEA internet research agency Gemius has won the Turkish internet audience measurement tender.

News13 March 2013

Ipsos InnoQuest adds R&D leader

SWITZERLAND — Ipsos InnoQuest has appointed Josef Zach as director of research and development for product testing.

News13 March 2013

Accenture and MIT team up over analytics and data use

US — The Massachusetts Institute of Technology ( MIT) and Accenture have teamed up to try and close the gap between analytics technology and the application of data.

News13 March 2013

TNS opens Myanmar office following last year's client win

MYANMAR — TNS has opened an office in Myanmar after receiving what it says is the first license for an international insights consultancy to operate in the country formerly known as Burma.

News13 March 2013

42 Market Research moves into the Nordics

DUBAI — 42 Market Research has launched its healthcare online panel services in the Nordic countries.

News13 March 2013

Ipsos expands Turkish household panel, adds smartphone tools

TURKEY — Ipsos has extended its household panel in Turkey from 8,600 to 13,000 members and renamed it as MegaPanel.

News13 March 2013

GfK appoints Fabber as panel operations senior VP

US — GfK has appointed Chris Fabber as senior vice-president, panel operations, for Consumer Experiences North America.

Opinion13 March 2013

The nature of big data

The problem with big data is it’s too impersonal, says Jeremy Rix. But what does this have to do with giraffes? Read on to find out.

News13 March 2013

CNN to measure out-of-home viewing

US — Cable company CNN is to team up with Nielsen and Arbitron to measure out-of-home and cross-platform viewing.

News13 March 2013

Cello sees 2012 profits rise

UK — Insight and strategic marketing group Cello saw its profits rise last year to £65.1m from £61.8m in 2011.

News13 March 2013

Pinterest to measure pinning activity

US — Image-sharing board Pinterest has launched an analytics programme to track who is pinning what content and from where.

News12 March 2013

Adapt to survive, warns latest Grit survey

US — Traditional researchers will have to move away from data collection if they are to survive in a world of social media monitoring, according to the latest survey on market research trends.

News12 March 2013

Schlesinger completes tech upgrade with Decipher and Nebu

US — Schlesinger Interactive has upgraded its technology capabilities with the adoption and integration of Decipher’s Beacon Survey software and Nebu’s Dub Knowledge panel management software.

Feature12 March 2013

Shock of the New – an interview with Jane Frost

The MRS Annual Conference kicks off next week with sportsmen, artists, broadcasters and scientists on the agenda. But what does it all mean for research? Avery Dennison’s Edward Appleton asked MRS chief executive Jane Frost to explain all.

News12 March 2013

Infotools expands London office

UK — New Zealand-based data visualisation services company Infotools has expanded its European office in London with three new members of staff.

News12 March 2013

Panelteam launches online brand tracker

NETHERLANDS — Panel and brand research firm Panelteam has launched an online brand performance tracker.

News12 March 2013

St Ives reports half-year rise in marketing services sales

UK — St Ives Group’s marketing services division saw revenue rise 36% to £31.1m in the first six months of the company’s fiscal year, according to figures published today.

News12 March 2013

Publicis buys Convonix and its social listening platform

INDIA — Publicis Groupe has bought Convonix, an Indian full-service digital marketing and consulting agency.

News12 March 2013

Polk to go public?

US — Auto-industry data provider R. L. Polk is considering going public, according to reports.

News12 March 2013

GfK beats sales targets for 2012

GERMANY — GfK has confirmed a 10.2% rise in sales last year to €1.5bn, exceeding its own target of 9% growth.

News11 March 2013

Ad tracker adds service to monitor Android apps

US — WhatRunsWhere has launched an in-app ad tracking service that allows advertisers and agencies to keep an eye on competitors’ activity on the Android platform.

News11 March 2013

Mu Sigma's Raguso to head up Gongos's O2 Integrated

US — Analytics start-up executive Jason Raguso has been appointed to lead research provider Gongos’s new O2 Integrated consultative unit.

News11 March 2013

IFF Research appoints Aevolve's Murphy as research manager

UK — IFF Research has appointed Liz Murphy as research manager.

News11 March 2013

Mobile shifts methodology at Populus

UK — Populus has updated its telephone survey methodology to reflect the growth in mobile-only households.

News11 March 2013

Software firm Askia adds account executive

US — Global survey software provider Askia has appointed Robert Goyne as an account executive.

News11 March 2013

CMI adds qual researcher to pharma practice

US — Beth Thompson has joined CMI Research as vice-president of qualitative research for pharmaceutical industry marketing analysis.

News11 March 2013

St Ives looks to boost marketing services with Amaze purchase

UK — Print services and research group St Ives has struck a deal to acquire marketing and technology consultancy Amaze.

News8 March 2013

Arbitron's Huang joins Dunhumby as vice-president

US — Consumer science company Dunnhumby has hired Lung Huang as vice-president of digital advertising and global partnerships.

News8 March 2013

DJS Research hires CATI operations manager

UK — DJS Research has appointed Paul Hylands as operations manager for CATI services.

News8 March 2013

Innovid gets $11m in further funding

US — Technology firm Innovid has secured $11m in series C funding from Sequoia and Vintage Ventures Partners as it looks to expand its online video advertising delivery and measurement platform to new screens such as gaming consoles, connected TVs, VOD and broadcast TV.

News8 March 2013

Adobe strikes deal with app store data firm Distimo

NETHERLANDS — Mobile app store data and analytics firm Distimo has launched an integrated offering with Adobe Analytics.

News8 March 2013

Lumi gets patent protection for mobile research tech

UK — Mobile research technology provider Lumi Mobile has been granted three patents protecting the core technologies it uses in its audience engagement products.

Opinion8 March 2013

All about me

What do you get when you cross big data with behavioural economics? The ‘come to me’ economy, says Crawford Hollingworth.

News8 March 2013

Spanish startup rolls out Twitter hashtag measurement

SPAIN — Tweet Category has launched an app to analyse hashtag conversations to build a picture of the topic areas that people are discussing on Twitter.

News8 March 2013

Bauer apponts eDigital for consumer panel

UK — British magazine owner Bauer Media has appointed eDigitalResearch to run its consumer panel.

News8 March 2013

Ernst & Young customer practice leader named as TNS CEO

UK — Kantar Group subsidiary TNS has appointed Richard Ingleton as chief executive officer.

News7 March 2013

Richard Silman elected MRS chair-designate

UK — Ipsos’s Richard Silman has been elected chair-designate of the Market Research Society.

News7 March 2013

Shaw rejoins MARSC as sales manager

UK — Market research software provider MARSC has appointed Allan Shaw as sales manager.

News7 March 2013

Homeyard joins SPA Future Thinking

UK — Market research agency SPA Future Thinking has appointed Sue Homeyard as director of operations.

News7 March 2013

Appeals court sides with Nielsen in dismissal of Sunbeam's antitrust case

US — The US Court of Appeals for the Eleventh Circuit has dismissed Sunbeam Television Corporation’s appeal against an earlier dismissal of an antitrust lawsuit brought against TV ratings company Nielsen.

News7 March 2013

Kline teams up with US beauty industry

US — The Professional Beauty Association and market research company Kline have entered into collaboration to source and provide market intelligence from sales data.

News7 March 2013

Using analytics leads to competitive advantage, claims report

US — Two-thirds of companies are gaining a competitive advantage by using analytics – a 15% increase on last year and an 80% increase on two years ago – according to a report from the MIT Sloan School of Management and analytics software provider SAS.

News7 March 2013

ISG wins contract for Camp Nou development survey

SPAIN — Barcelona FC is to survey up to 10,000 club members as well as corporate clients to inform possible future developments for its Camp Nou stadium.

News7 March 2013

JD Wetherspoon signs SMG for customer insight

UK — Pub management chain JD Wetherspoon has signed up customer insight agency SMG for its first full customer feedback programme.

News7 March 2013

Got an in-app ad? There's a guideline for that

US — The Interactive Advertising Bureau ( IAB), the Mobile Marketing Association ( MMA) and the Media Rating Council have published a consultation document on mobile application advertising measurement guidelines.

News6 March 2013

ProQuest appoints Williamson as ops vp

US — Information resources provider ProQuest has appointed Tiffany Williamson as vice-president of operations for marketing, sales and customer experience.

News6 March 2013

Chime insight rings true in 2012

UK — Chime Communications’ Insight and Engagement division had a successful 2012 according to the international communications and sports marketing group’s preliminary results.

News6 March 2013

No change for US research industry in 2012, finds MRA

US — The US marketing research industry ended 2012 in the same state as it began it, according to the latest data from the Marketing Research Association’s Research Industry Index ( RII).

News6 March 2013

Boen becomes Federated Sample VP

US — Market research technology firm Federated Sample has appointed Dyna Boen as vice-president.

News6 March 2013

MDC Research takes over Ecker

US — Portland-based market research and consulting firm MDC Research has bought focus group facility Ecker & Associates.

News6 March 2013

WFA appoints Pernod Ricard CMO as president

EUROPE — The World Federation of Advertisers has appointed Pernod Ricard group chief marketing officer Martin Riley as president.

News6 March 2013

ABC and ESPN adopt Nielsen Online Campaign Ratings

US — Disney-owned broadcasters ABC, ABC Family and ESPN have adopted Nielsen Online Campaign Ratings to manage demographic guarantees for online video campaigns.

News6 March 2013

Court dismisses NDTV's ratings tampering claims

US — New York State’s Supreme Court has dismissed a lawsuit brought against WPP and Nielsen over allegations of TV ratings tampering in the Indian market.

News5 March 2013

Nielsen handed TAM task in Ukraine after ratings row

UKRAINE — Nielsen is to begin measuring Ukrainian TV audiences from next year, replacing GfK whose TAM service was engulfed in a row over the alleged bribery of panel households last year.

Opinion5 March 2013

What it will take to make What Works work

The launch of the government’s What Works Network shows real commitment to evidence-based policy-making, says NatCen’s Penny Young. But money and clout will also be needed to help research achieve real cut-through.

News5 March 2013

Marsh hires Walls to develop market research

US — Global insurance broker and risk management company Marsh has appointed Mark Walls as workers’ compensation market research leader.

News5 March 2013

Dipsticks Research promotes Browell to director

UK — Full-service research agency Dipsticks Research has promoted Penny Browell to research director.

News5 March 2013

Toluna in senior reshuffle as Simon named US MD

US — Mark Simon has been named as managing director for North America at online research and survey technology provider Toluna.

News5 March 2013

SurveyMonkey adds data API, with HootSuite as launch partner

US — DIY survey software and panel company SurveyMonkey has launched a developer portal and a data API in a bid to have its tools integrated with a host of other mobile and web applications.

News5 March 2013

Never the tweet nor the survey shall meet, finds Pew study

US — Researchers should be careful in relying on Twitter to judge public reaction, according to research from the Pew Research Center.

News5 March 2013

Rubin joins Vital Findings as vice president

US — Marketing research and consulting firm Vital Findings has appointed Mary Rubin as vice president.

News5 March 2013

Mu Sigma makes internal analytics software available to customers

US — Global analytics firm Mu Sigma has launched its first analytics software product, muPDNA – fresh off the back of an investment by Mastercard Advisors.

News4 March 2013

Mum's the word for Ipsos and Bounty partnership

UK — Global research company Ipsos Marketing has entered into a strategic partnership with the UK’s largest parenting club Bounty.

News4 March 2013

Government will look at chief social scientist role while seeing What Works

UK — The British government is considering creating the post of chief social scientist as part of wider efforts to investigate the effectiveness of public spending.

News4 March 2013

Washington State agrees not to class respondents as employees

US — Lobbying from the research industry has prevented the profession from having to treat respondents as employees in Washington State, US.

News4 March 2013

Former Blue Moon researchers set up Snapcracker

AUSTRALIA — Former GfK Blue Moon qualitative research specialists Craig Smith and Claire Duffy have set up Snapcracker Research and Strategy in Sydney.

Opinion4 March 2013

Why crowdsourced ads still need MR

Crowdsourcing as a way of defining ad strategy has its advantages. However, market research – particularly the measuring of emotions – has a major role to play in predicting which ads will have the greatest success.

News4 March 2013

Thomas Cook appoints first digital advisory board

UK — Travel company Thomas Cook has appointed its first digital advisory board ( DAB) to develop the group’s digital capability.

News4 March 2013

Effective Measure appoints Lazarus Group founder

AUSTRALIA — Digital audience measurement firm Effective Measure has appointed John Davis as global measurement scientist.

News4 March 2013

Solve Media captures ComScore team-up

US — Online advertising technology firm Solve Media has teamed up with digital measurement agency ComScore to gauge advertising effectiveness thorough Solve Media’s Captcha-like ad platform.

News1 March 2013

NRS to use ComScore data in print and digital offering

UK — Online audience data from ComScore will be used by the National Readership Survey’s print and digital data study NRS PADD, the organisation has confirmed.

News1 March 2013

Janego to Revelation as online qual project manager

US — Research technology provider Revelation has appointed Jessie Janego as online qualitative project manager.

News1 March 2013

ReInvention hires vice president of global ops

US — Sampling and data collection firm reInvention has hired Ryan Jay as vice president of global operations.

News1 March 2013

Added Value, eDigital and Flamingo pick up Best Small Company awards

UK — Added Value, eDigitalResearch and Flamingo have been placed in The Sunday Times Best Small Companies to Work For 2013.

News1 March 2013

SPA Future Thinking about children's reading habits

UK — Market research company SPA Future Thinking has been appointed to help investigate children’s reading in family life.

News1 March 2013

TiVo goes cross-media with new TRA measurement service

US — DVR maker TiVo’s research and analytics arm has launched a new cross-media measurement service that tracks household-level exposure to TV and online ad campaigns and content.

News1 March 2013

Facebook buys campaign measurement firm Atlas Advertiser

US — Facebook is to buy Atlas Advertiser, an ad campaign management and measurement business, from Microsoft.

News1 March 2013

WPP's consumer insight arm sees drop in operating profits

UK — WPP’s consumer insight division was down more than £10m in operating profits according to its 2012 preliminary financial report.