News31 March 2023

Research during the war in Ukraine showed the value of empathy

Liam Kay-McClean

The war in Ukraine shows that technology cannot replace traditional research skills such as empathy and the ability to listen, the IIEX conference in Amsterdam has heard.

Opinion31 March 2023

New glossary of MRX reflects the changing nature of the research sector

Richard Collins

Updates to a research industry glossary highlight how the sector has evolved in the past decade. By Richard Collins.

News31 March 2023

ESRC and AHRC partner on research commercialisation project

The ESRC and the AHRC have launched a £3.9m catalyst programme for the social sciences, humanities and the arts.

News31 March 2023

MRS publishes cost-of-living guide for market researchers

Research companies should take another look at their pay and conditions for staff and working arrangements in light of the current cost-of-living crisis, Market Research Society ( MRS) guidance has suggested.

News31 March 2023

Researchers risk losing their jobs if they fail to keep up with AI

Liam Kay-McClean

Researchers will have to either learn about artificial intelligence ( AI) or risk losing their job to someone with expertise in the subject, Steve Phillips, chief executive at Zappi, has told IIEX Europe.

Opinion30 March 2023

The mystery of creativity: Advertising and art

What can advertising learn from the world of art? There are common lessons in deploying creativity. 

News30 March 2023

Leger appoints three to executive board

Market research and analytics agency Leger has promoted Dave Scholz, Sandie Sparkman and Steve Perrone to its executive board.

News30 March 2023

Amazon named most connected brand in UK and US

Liam Kay-McClean

Amazon has retained top position as the UK’s most connected brand for a sixth consecutive year, with budget brands performing well during this year’s rankings, according to Opinium’s Top 100 Most Connected Brands index.

News30 March 2023

System1 launches audio ad testing tool

Advertising effectiveness business System1 has created an audio advertising analysis tool as part of its Test Your Ad platform.

News30 March 2023

Comscore expands ad measurement tool across US

Media evaluation company Comscore has expanded its television measurement tool Pulse to all 210 local media markets in the US.

Feature29 March 2023

Understanding biometrics in research

Kaleke Kolawole

Kaleke Kolawole, policy manager at MRS, outlines why researchers must understand the implications of using biometrics.

News29 March 2023

WPP buys influencer marketing agency Obviously

WPP has acquired New York-based influencer marketing technology agency Obviously, which will become part of marketing and comms business VMLY&R to bolster its data and social media work.

News29 March 2023

Merkle to handle Standard Life pensions & savings CX

Standard Life has appointed Dentsu-owned customer experience ( CX) management company Merkle to lead CX in its pensions and savings business.

News29 March 2023

UK government outlines AI regulation

Katie McQuater

The government has set out how it plans to regulate artificial intelligence, saying it will ‘avoid heavy-handed regulation’ and will not set up a dedicated AI regulator.

News29 March 2023

Norstat appoints head of quant and business development in the Netherlands

Data collection company Norstat Netherlands, part of Norstat Group, has appointed Kjell Massen as head of quantitative and business development, effective from 1st April.

News29 March 2023

Behaviorally hires chief product officer

Shopper research consultancy Behaviorally has appointed Laura Drysdale as chief product officer, based in its London office.

News28 March 2023

Savanta launches consumer duty research framework for financial services

Market research agency Savanta has developed a communications testing framework for the Financial Conduct Authority’s consumer duty regulations, set to come into effect on 31st July 2023.

News28 March 2023

Ian Diamond reappointed national statistician

Professor Sir Ian Diamond has been appointed as the UK’s national statistician for a second term, for a period of five years, effective from 1st April 2023.

News28 March 2023

Blue Marble expands research team with three new hires

Bristol-based market research agency Blue Marble has appointed Emily Pechey as a research manager, and Barbora Bute and Tom Roberts as research executives.

News28 March 2023

GfK appoints Sims to marketing effectiveness role

Consumer researcher and consultant Kelly Sims has re-joined market research business GfK as senior vice-president of marketing effectiveness, after leaving the company in 2020.

News28 March 2023

Verve opens Amsterdam office

Culture, communities and digital research agency Verve has opened a Benelux ( Belgium, Netherlands and Luxembourg) office in Amsterdam.

News27 March 2023

Mental health ‘widely misunderstood’ by employers, says new IPA president

Josh Krichefski, newly elected president of the Institute of Practitioners in Advertising ( IPA), will today announce a ‘people first’ agenda with a focus on the mental health of people working in advertising.

News27 March 2023

Ipsos develops ‘quick service restaurants’ service

Ipsos has launched a toolkit of research services focused on innovation in the ‘quick service restaurants’ ( QSR) sector, including screening and demand forecasting.

News27 March 2023

Orchidea hires global research solutions director

Melbourne-headquartered online panel company Orchidea Research has appointed Mary Rubin as senior director of global research solutions.

News27 March 2023

VCCP launches brand and employee division

Advertising agency VCCP has established a brand and employee engagement division, VCCP Bee.

Opinion27 March 2023

Defaults are not always the silver bullet

Crawford Hollingworth

Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science.

News27 March 2023

7th Sense UK hires associate director

Automotive market research agency 7th Sense UK has appointed Clare Mutzenich as associate director.

News24 March 2023

Forty1 designs behavioural tool for employee experience

Forty1, employee experience division of communications company The Creative Engagement Group, has launched a diagnostic and analysis tool combining behavioural science and data-driven insights.

News24 March 2023

Consumer confidence rises but personal finance outlook stagnates

Consumer confidence in the UK rose two points in March to -36 but consumers’ personal financial situations saw no improvement, according to GfK’s Consumer Confidence Index.

News24 March 2023

MMR Research and Nexxt Intelligence agree generative AI deal

Consumer and sensory research agency MMR Research has partnered with conversational artificial intelligence ( AI) firm Nexxt Intelligence on generative AI.

News24 March 2023

PubMatic hires VP of product management

Digital advertising technology company PubMatic has appointed Sandro Catanzaro as vice-president of product management for CTV and video.

Advertisement feature23 March 2023

Understanding the Outlook of Global Consumers in 2023

Between the rising cost of living and instability across the globe, 2023 has inherited much of 2022’s uncomfortable legacy. So, how are consumers responding to these pressures? And how confident are they that things will improve as the year goes on?

Opinion23 March 2023

Changing how we buy research: Ways to shift the status quo

Jack Miles

If the status quo for buying research does not work, what are the alternatives?

News23 March 2023

$12.8m investment for data quality business Sifflet

Paris-based Sifflet, a company that offers automated data quality monitoring, has raised $12.8m in Series A financing led by EQT Ventures.

News23 March 2023

Potentia Insight hires director of operations

Digital market research agency Potentia Insight, which launched recently, has appointed Jon Dunford as director of operations and made three additional new hires.

News23 March 2023

Market Logic Software develops AI assistant

Insights management business Market Logic Software has launched an artificial intelligence assistant trained to answer business questions about market research and intelligence.

News23 March 2023

Cooper promoted at Omnisis

Market research agency Omnisis has promoted Marie Cooper to the role of senior data analyst.

News23 March 2023

PureSpectrum secures $37m in funding

Market research technology company PureSpectrum has completed a $37m round of equity funding from current capital partner Arthur Ventures.

News22 March 2023

Artificial intelligence as ‘fundamental’ as the internet, says Bill Gates

Katie McQuater

The advance of AI is as important as that of microprocessors, personal computers, the internet and mobile phones, according to Microsoft co-founder Bill Gates.

News22 March 2023

ARF begins attention measurement industry analysis

The Advertising Research Foundation ( ARF) has begun a research project to map the current landscape of attention measurement providers.

News22 March 2023

Google releases ChatGPT rival

Liam Kay-McClean

Google has launched an artificial intelligence ( AI) chat tool in the UK and US to rival Open AI’s ChatGPT.

News22 March 2023

DJS Research names promotions

 Insight agency DJS Research named several promotions and new hires, including promoting Rachel Hancock to associate director and Angharad Pearce to senior animator and multimedia design.

Feature22 March 2023

Out in the cold: Mapping the social impact of transport limitations

Katie McQuater

Transport-related social exclusion prevents people from fully participating in their communities, and new data analysis has shed light on the scale of the problem in England.

News22 March 2023

Advertiser Perceptions hires CFO

New York-based media intelligence business Advertiser Perceptions has appointed Reuters’ Josh Becker as chief financial officer.

News22 March 2023

Vision One launches advanced research unit

Full-service market research business Vision One has created a new team of neuromarketing and insights specialists.

News21 March 2023

Ray Poynter elected Esomar president

Liam Kay-McClean

Research industry body Esomar has elected Ray Poynter, managing director of The Future Place, as its council president for 2023/24, replacing Kristin Luck.

News21 March 2023

TikTok faces BBC and government phone restrictions

Liam Kay-McClean

The BBC has advised staff to delete TikTok from their phones, following on from a UK government ban on having the social media app on government electronic devices.

News21 March 2023

UKOM extends Ipsos online audience partnership until 2027

UKOM ( UK Online Measurement) has extended its endorsement of Ipsos’ online measurement standard, ‘Ipsos iris’.

News21 March 2023

Call for evidence launched to inform youth policy

UK – The Institute for Community Studies has announced a call for evidence to help shape policy recommendations to support young people, as part of a two-year civic journey programme.

News21 March 2023

BB Media expands to LA

Data science and market research firm BB Media has opened a new office in Los Angeles.

News21 March 2023

New Turing strategy centres on 'AI for social good'

The Alan Turing Institute, the UK’s national institute for data science and artificial intelligence, has launched a strategy focused on addressing issues including health, the environment, sustainability, defence and national security.

Advertisement feature21 March 2023

Immersion, communication and action: The new insights equation

To help insights reach their full potential, re-education and a reinvention of the relationship between stakeholders and insights specialists to be more mutually beneficial is needed.

Opinion20 March 2023

More in common: The case for cultural strategy

Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better representation.

News20 March 2023

Comscore rebrands programmatic targeting business

Media measurement firm Comscore has launched a dedicated programmatic targeting business called Proximic by Comscore.

News20 March 2023

Splio acquires Tinyclues

Customer relationship management ( CRM) and software-as-a-system ( SaaS) firm Splio has acquired predictive marketing business Tinyclues for an undisclosed amount.

News20 March 2023

Several promotions at 2CV

International market research agency 2CV has named Ruth Noble as head of quantitative research in the UK and promoted two to senior vice-president in the US.

News20 March 2023

The Forge names financial services director

Strategy consultancy The Forge has appointed Anna Anisimova as director in its financial services practice.

News17 March 2023

ESRC opens environmental research fund

The Economic and Social Research Council ( ESRC) has opened a new fund for environmental social science work.

News17 March 2023

Voxco acquired by private equity company

Insights software platform Voxco has been acquired by enterprise software investment firm TAP Software Holdings, managed by private equity firm Terminus Capital Partners, for an undisclosed amount.

News17 March 2023

Ipsos names head of US innovation practice

Ipsos has appointed Tom Juetten as executive vice-president and service line lead in its US innovation practice.

News17 March 2023

Route invites bids for OOH measurement contract

Out-of-home ( OOH) audience measurement organisation Route has issued an invitation for partners to design a measurement system for poster and screen-based OOH advertising.

Opinion16 March 2023

The power of no: Tackling high workloads

We should all be prepared to say 'no' more often in a world of ever-increasing workloads and stress levels.

News16 March 2023

UK budget provides AI investment and R&D support

Liam Kay-McClean

An annual £1m prize fund will be awarded to researchers developing AI and increased tax relief has been made available to businesses for R&D, according to the UK government Budget for 2023.

News16 March 2023

Stravito releases project management tool

Stockholm-based enterprise insights platform Stravito had launched a new research management tool.

News16 March 2023

Momentive to be sold to private equity business

Liam Kay-McClean

Technology company Momentive, the parent company of survey platform SurveyMonkey, has agreed to be acquired for $1.5bn by a consortium led by private equity firm Symphony Technology Group ( STG).

News16 March 2023

Qualtrics acquired by investment company for $12.5bn

Experience management software company Qualtrics has been acquired by technology investment firm Silver Lake in partnership Canada Pension Plan Investment Board ( CPP Investments) for $12.5bn.

News15 March 2023

Attention 'super important' metric but laced with complexity

Attention metrics are a “super important” measurement of a campaign’s effectiveness but are filled with complexity, according to a panel of media executives.

News15 March 2023

Forget the hype on AI and focus on added value

Liam Kay-McClean

Artificial intelligence ( AI) could be a game changer for market research, but researchers should not overlook the strategic value they bring to businesses, the Market Research Society’s ( MRS’s) Insight Alchemy 2023 conference has heard.

News15 March 2023

Customer events 'powerful' for research

Customer events are a "powerful" research tool in “cutting through” and “getting things done”, according to a panel of data experts speaking at the Market Research Society ( MRS) conference Insight Alchemy 2023.

News15 March 2023

Coca-Cola human insights director: Strategic thinking allows brands to say 'no'

Strategic thinking is more important than ever in the marketing industry, as it allows brands to say ‘no’ to things, according to a Coca-Cola research executive.

News14 March 2023

Try harder to reach 'hard to reach' communities, hears panel

Liam Kay-McClean

Some communities being hard-to-reach is a “lazy narrative” and the research industry must make more attempts to speak to people from diverse communities, a panel at the Market Research Society ( MRS) conference Insight Alchemy 2023.

News14 March 2023

David Olusoga: 'Some things are not identities - they are metrics that we need to analyse toxic ideas'

Katie McQuater

Survey questions asking participants to categorise themselves by race are still essential to provide a metric for understanding society better, according to historian David Olusoga.

News14 March 2023

Netflix Emea insights director on research talent: 'We need to give people freedom to have an impact'

Katie McQuater

Autonomy is key to fostering wellbeing and creating good working cultures that people want to be part of, according to Patrick Collins, consumer insights director Emea at Netflix, speaking at today's Insight Alchemy conference in London. 

News14 March 2023

Market research industry called on to use 'superpower' to help clients

The research industry should display its 'superpower' to help brands in the choppy economic climate, Claer Barrett, consumer editor at the Financial Times, has said.

News14 March 2023

How research can be indispensable to c-level leadership

Katie McQuater

Evidence-based opinions, building advocacy and sometimes making trade-offs are key to insights professionals being indispensable to the top table, according to a panel at Insight Alchemy 2023.

News14 March 2023

Qual researchers should embrace new methods

Liam Kay-McClean

Qualitative researchers should seek to defend the value of their work to clients but should be open-minded about whether qual techniques are needed for every project, the MRS conference Insight Alchemy 2023 has heard.

News13 March 2023

Kantar, Audiense and Coca-Cola release analytics tool

Kantar has launched a consumer research tool developed through its open innovation ecosystem iLab in partnership with audience research firm Audiense and The Coca-Cola Company.

Feature13 March 2023

Fear and loathing: Tracking threatening language online

Liam Kay-McClean

Threatening language is prevalent across the internet, so researchers have developed a ‘threat dictionary’ to track its impact on those exposed to it. 

News13 March 2023

Leger and Ressac launch digital performance brand

Canadian market research company Leger has created a research-driven digital performance agency with its digital and content subsidiary Ressac.

News13 March 2023

Touchstone Research names senior project director

Marketing research and consumer insights business Touchstone Research has promoted Alexis Warnick to senior project director within the company’s qualitative research division.

News13 March 2023

InSites Consulting renamed as Human8

Liam Kay-McClean

Global consumer insight company InSites Consulting is rebranding as Human8.

News10 March 2023

Criteo acquires Brandcrush

Commerce media firm Criteo has acquired Australia-based media buying and selling business Brandcrush for an undisclosed amount.

News10 March 2023

Ad industry criticises possible Scottish alcohol advert ban

Banning alcohol advertising and marketing in Scotland would be “harmful” to the economy and advertising industry in the country without significant reductions in alcohol consumption in the country, according to a joint letter from advertising bodies and media organisations.

News10 March 2023

Norstat hires head of qual for Germany

Data collection business Norstat is expanding its qualitative research services in Germany, including the appointment of Ivana Slukan as head of qualitative.

News10 March 2023

Research industry bodies team up on data and fraud

The Market Research Society ( MRS), the Insights Association, Esomar and SampleCon are coordinating a campaign against fraud and data quality risks in the research industry.

News9 March 2023

Shift7 joins Merkle

Media firm Dentsu has acquired B2B experience and commerce business Shift7 Digital and merged it into its customer experience management company Merkle.

Opinion9 March 2023

The research industry needs refriction

Qualitative research should not shy away from messy realities if it is to deliver insight that truly reflects and understands humanity.

News9 March 2023

James Endersby elected MRS chair

Liam Kay-McClean

Opinium chief executive James Endersby has been elected as chair designate of the Market Research Society ( MRS).

News9 March 2023

Intra Research expands panel coverage

Online panel company Intra Research is expanding its panels to 18 European countries.

News9 March 2023

Finnish TikTok data insights startup raises funding

Helsinki-based business-to-business software platform Exolyt, which offers analytics and insights from TikTok, has secured €450,000 in pre-seed funding from Trado Capital and Founder’s Edge.

News9 March 2023

New hires at RealityMine

Market research technology business RealityMine has made five appointments across sales, project management, software and data.

News8 March 2023

New version of UK data protection bill

Liam Kay-McClean

The UK government has set out a new version of laws reforming the UK GDPR with aims to reduce costs and regulations for UK businesses while retaining the country’s data adequacy agreement with the EU.

Opinion8 March 2023

The end of leaning in: How can businesses support different kinds of leadership?

How can insights businesses support the female leaders of today and tomorrow? The answer might be in their culture. By Zoe Fenn.

News8 March 2023

Lumivero and itracks join forces on qualitative research tech

Data analytics and insights software company Lumivero has partnered with online qualitative services business itracks, with the aim of bringing together qual data collection and analysis.

News8 March 2023

Empower becomes a certified Women’s Business Enterprise

Insight translation agency Empower Translate has been certified as a Women’s Business Enterprise ( WBE) by WEConnect International.

News8 March 2023

NPD Group and IRI adopt new name

Consumer behaviour firms Information Resources, Inc ( IRI) and The NPD Group have rebranded as Circana following their merger last year.

News8 March 2023

Bretcha named Esomar interim director general

Research membership association Esomar has appointed Joaquim Bretcha as interim director general, effective immediately.

Feature7 March 2023

How I work: Kelly Beaver, chief executive, Ipsos UK & Ireland

Katie McQuater

The Ipsos UK & Ireland CEO talks about balancing priorities, delegating and supporting staff during life's challenges.

News7 March 2023

HubSpot launches AI tools

Customer relationship management platform HubSpot has created two AI products aimed at marketers.

News7 March 2023

Digital I promotes Ross to MD

Global SVOD insight and data company Digital I has named Matt Ross as managing director.

News7 March 2023

Ocado agrees customer data deal with The Trade Desk

Global advertising technology business The Trade Desk has partnered with online supermarket Ocado to provide direct access to customer data to support advertising campaigns.

News7 March 2023

Ipsos names chief client officer

Ipsos has promoted Richie Jones to UK chief client officer.

News7 March 2023

Sample Ninja and Research Defender partner on survey fraud detection

Panel management platform Sample Ninja has partnered with online research validation company Research Defender.

News6 March 2023

Yext launches generative AI tool

Research platform Yext has released a new artificial intelligence-powered content management system that automatically generates its own material.

News6 March 2023

IFF Research appoints chair

Social and market research agency IFF Research has appointed Jon Priest to its board as non-executive chair.

News6 March 2023

Russell joins Research Strategy Group as non-exec

Market research and strategy consultancy Research Strategy Group has appointed Danny Russell as its first non-executive director.

News6 March 2023

Spacelabs acquires predictive analytics business

Medical equipment manufacturer Spacelabs Healthcare has acquired predictive analytics company PeraHealth.

News6 March 2023

Schlesinger Group rebrands to Sago

Research and data company Schlesinger Group has changed its name to Sago.

News6 March 2023

NatCen appointed to UK gov evaluation panel

Martina Vojtkova, director of the Policy Research Centre, and Andi Fugard, deputy director of the Centre for Evaluation, at the National Centre for Social Research ( NatCen), have been appointed to the UK government’s Evaluation & Trial Advice Panel ( ETAP).

News3 March 2023

Pureprofile appoints non-executive director

Global data and insights business Pureprofile has named Elizabeth Smith as non-executive director and chair of the audit and risk committee on its board of directors.

Feature3 March 2023

How brands can help tackle the gender health gap

A recent Thinks Insight & Strategy research project aimed to understand how brands can do more to help address knowledge gaps around women's health.

News3 March 2023

Behaviorally hires VP in Shanghai office

Behavioural and digital research company Behaviorally has appointed Francis He as vice-president, market development, in its customer success team.

News3 March 2023

US Census Bureau criticised by Inspector General

The Office of the Inspector General of the US Commerce Department has criticised the US Census Bureau’s management and oversight of its Ask US Panel online research project.

News3 March 2023

Holden founds Asia-Pacific healthcare panel partnership

China-based healthcare fieldwork and research agency Holden Healthcare has created a global strategic partnership to increase physician panel access in the Asia-Pacific region.

News2 March 2023

Savanta makes c-level promotions to executive board

Next 15-owned market research company Savanta has promoted Danielle Rodriguez and Mark Martins to the roles of chief commercial officer and chief services officer respectively.

News2 March 2023

NielsenIQ rebrands to NIQ

Liam Kay-McClean

Consumer intelligence company NielsenIQ has changed its name to NIQ amid a rebrand of the company and wider changes across the firm.

News2 March 2023

Sparkler brand dropped by PA

Katie McQuater

Management consultancy PA Consulting has retired the Sparkler brand name, after it bought the customer insight and strategy agency in 2018.

News2 March 2023

MSQ appoints Anna-Lee Bridgstock as analytics and insight partner

Former LadBible data director Anna-Lee Bridgstock has joined marketing company MSQ in the newly created role of partner of analytics and insight.

News2 March 2023

Kantar hires senior partner for consulting arm

Kantar has appointed Simon Bailey as senior partner to its consulting business.

News1 March 2023

System1 and ITV name 2022's most successful advert

Asda’s Christmas advert was the highest rated of 2022, with a large increase in the number of top ranked advertisements during the year, according to advertising platform System1 and ITV.

Feature1 March 2023

Owning it: Why owned brand channels are growing in importance

Fiona Blades

Owned channels are set to grow in importance for brands, research from Mesh Experience and the Institute of Practitioners in Advertising has found. 

News1 March 2023

Comscore revenues up in 2022

Media evaluation company Comscore increased its revenue to $376.4m in 2022 but saw net losses also rise to $66.6m, according to the company’s 2022 financial results.

News1 March 2023

Alida hires chief people officer

Experience management company Alida has appointed Tanya Jarrett as chief people officer.

News1 March 2023

Potentia Insight launches

Liam Kay-McClean

Digital market research agency Potentia Insight has been founded by two former directors at research firm Alligator Digital, Suzy Hassan and Colin Clifford.

News1 March 2023

QuestionPro acquires healthcare innovation business

Survey research, data and insights firm QuestionPro has acquired Chicago-based healthcare innovation consultancy Pundit Consultantz, which will now operate as Pundit Consultantz, a QuestionPro Company.