NEWS9 April 2015
UK — Read Group is to re-launch its Research Opinion Poll (ROP) lead generation platform to the data industry.
ROP collects customer information, including key demographics and buying behaviour. For its re-launch, scheduled for April 14, Read Group has built on the technology’s capability by enabling marketers to ask brand-specific questions alongside the more general survey.
ROP was originally launched in 1996 by Acxiom as a UK population survey tool.
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