News31 January 2024

On Device Research hires research director in Australia and New Zealand

Brand measurement company On Device Research has appointed Allan Breiland to the newly created role of research director ANZ.

Feature31 January 2024

A new place: Researching Ukrainian refugees

Katie McQuater

Almost two years since the beginning of the conflict in Ukraine, a longitudinal survey with refugees is documenting their migration paths, needs and expectations for the future.

News31 January 2024

System1 and ITV name 2023's best adverts

Aldi’s ‘Kevin the Carrot’ Christmas advertising campaign was 2023’s best performing advertisement, according to System1 and ITV.

News31 January 2024

Worldcom OOH hires European head of operations

Out-of-home advertising company Worldcom OOH has named Rubén Valverde as its head of operations for Europe.

News31 January 2024

Zappi hires CMO as part of leadership expansion

Liam Kay-McClean

Market research platform Zappi has appointed Nataly Kelly as chief marketing officer as part of an expansion of the firm’s senior leadership team.

News31 January 2024

Publicis to invest €300m in AI

Advertising agency holding company Publicis Groupe has announced plans to invest €300m in artificial intelligence over the next three years, as it looks to become what it calls an ‘intelligent system company’. 

News30 January 2024

Infosum and DirecTV Advertising partner on first-party data

Data collaboration platform InfoSum has partnered with the campaign measurement business of satellite TV provider DirecTV on a first-party data tool.

News30 January 2024

Percentage of UK firms posting profit warnings higher than 2008

Over 18% of publicly listed companies issued profit warnings in 2023, with support services businesses posting the most warnings, according to data from EY-Parthenon, the strategy consulting arm of Ernst & Young.

News30 January 2024

Toluna appoints board member

Global insights technology and panel provider Toluna has named consumer packaged goods specialist Lucie Claire Vincent Ortiz as a board member on its board of directors.

News30 January 2024

Eleven promotions at Walnut Unlimited

Market research agency Walnut Unlimited has made several promotions, including Becky McGee to research director.

News30 January 2024

Enghouse retires Nebu and Survox brands

Software company Enghouse has merged its insights businesses Nebu and Survox into a new brand, Enghouse Insights.

News29 January 2024

Iterate.ai publishes LLM on coding platform

Artificial intelligence technology business Iterate.ai has open-sourced its large language model on code hosting platform Github.

News29 January 2024

WPP merges two communications agencies

Advertising giant WPP has merged its two largest communications agencies, Hill & Knowlton and BCW, to form Burson.

Feature29 January 2024

Mapping a new route: Encouraging greener London transport

Liam Kay-McClean

With London seeking a greener transport system, a study has examined the role of financial incentives in creating a more sustainable city.

News29 January 2024

Basis makes three senior hires

International insight consultancy Basis has made three new hires in its consumer and business-to-business ( B2B) team.

News29 January 2024

DatafuelX and MRI-Simmons partner on viewership data

Consumer insights company MRI-Simmons has partnered with analytics and technology business DatafuelX on device-level television viewing data and advertising campaign reporting.

News26 January 2024

Touchstone Shoppercentric makes four promotions

UK-based research consultancy Touchstone Shoppercentric has made four promotions, including Dr Marie Screene as head of quantitative research.

News26 January 2024

Jean-Marc Leger named CRIC AI committee co-chair

Jean-Marc Léger, president and chief executive at market research company Leger, has been named co-chair of the Canadian Research Insights Council’s newly formed A) committee.

News26 January 2024

Consumer confidence at highest point for two years

UK consumer confidence rose three points in January to -19, the best score for two years, according to GfK’s Consumer Confidence Index.

News26 January 2024

The Insights Family receives £5.6m investment

Liam Kay-McClean

Manchester-based children, parents and families market intelligence business The Insights Family has secured £5.6m investment in a funding round led by capital investor BGF.

News26 January 2024

Opinium Amsterdam hires senior consultant

Strategic insight agency Opinium has appointed Matthew Barton as senior consultant in its Amsterdam office.

News25 January 2024

Zeotap Data and Illuma partner on targeting tool

German digital audiences business Zeotap Data and British artificial intelligence ( AI) company Illuma have partnered on a tool that combines audience and contextual targeting.

Feature25 January 2024

Changed days: Does generational analysis need a rethink?

Katie McQuater

Generational labels have contributed to some of the laziest stereotypes ever perpetuated, and their misuse risks undermining research. Is it time for a rethink?

News25 January 2024

Former Unilever exec Sthanunathan joins MRII board

Market Research Institute International ( MRII) has elected Stan Sthanunathan to its board of directors, alongside other new members Tatyana Bacon, Katie Gross and Finn Raben.

News25 January 2024

Ethnic diversity falls among advertising workforce, finds IPA census

There has been a small decline in the level of ethnic diversity at advertising agencies, although the gender pay gap and the percentage of senior leaders who are female have both marginally improved, according to the 2023 IPA agency census.

News25 January 2024

UK ad spend up in Q3 2023

Advertising spend in the UK was £9.6bn in the third quarter of 2023 ( from July to September), driven by digital channels, according to the most recent data from the Advertising Association and Warc Expenditure Report.

News25 January 2024

Daivid names chief growth officer

Advertising effectiveness platform Daivid has promoted Barney Worfolk-Smith to chief growth officer.

News24 January 2024

Circana to buy golf data firm

Consumer behaviour business Circana, formerly IRI and The NPD Group, has agreed to acquire golf industry market research firm Golf Datatech for an undisclosed amount.

News24 January 2024

OvationMR to acquire Qualibee.ai

Global market insights agency OvationMR has agreed to acquire artificial intelligence qualitative platform Qualibee.ai for an undisclosed amount.

News24 January 2024

HubSpot joins EU Cloud Code of Conduct

Customer platform business HubSpot has become a member of the European Union’s Cloud Code of Conduct ( Cloud CoC).

News24 January 2024

Comscore expands Nexstar partnership

Media planning and evaluation firm Comscore has agreed a multi-year partnership with Nexstar Media Group on cross-platform audience measurement.

News24 January 2024

Behaviorally launches behavioural qual platform

Consumer behaviour firm Behaviorally has created a tech platform for behavioural qualitative research.

Feature23 January 2024

How can researchers get the most out of AI?

Katie McQuater

Asking the right questions, keeping the person at the centre, and training AI in insight are key in applying AI in research, according to speakers at last week’s AI: Powering up consumer insights conference, held virtually by the Market Research Society. Research Live rounds up a few highlights from the day.

Opinion23 January 2024

Unlocking predictive intelligence with large language models

Large language models are potentially potent instruments for businesses. How can they help with predictive insights?

News23 January 2024

Pulsar adds media search

Audience intelligence platform Pulsar has launched a tool for communications, public relations and marketing professionals to search media coverage.

News23 January 2024

Huler raises £1.5m for expansion plans

Stoke-on-Trent-based employee experience platform Huler has raised £1.5m from the MEIF Proof of Concept & Early Stage Fund and Mercia Ventures.

News23 January 2024

S4 Capital expecting 4% net revenue drop for 2023 results

Digital advertising, marketing and technology services S4 Capital is anticipating a fall in net revenue of 4% for its full-year results for 2023, according to a financial update from the company.

News23 January 2024

Cynozure hires data culture lead

Data, analytics and artificial intelligence company Cynozure has appointed Louise Hutchins as director of data culture and literacy.

News22 January 2024

Razorfish adds chief data & analytics officer to exec team

Digital marketing company Razorfish has promoted Sisi Zhang to chief data and analytics officer and appointed Matt Lefever as chief operating officer.

News22 January 2024

Promotions at Boxclever

Leeds-based market research agency Boxclever has promoted Andy Haylett to lead its IT and technology departments and Alice Langthorne to activation manager.

Feature22 January 2024

Another round: How Asahi uses insight

Liam Kay-McClean

With the beer industry undergoing numerous changes in recent years, Zuzana Heleyová tells Liam Kay-McClean how Asahi is keeping up with trends and democratising data.

News22 January 2024

Good-Loop refreshes executive team

Advertising, media and data firm Good-Loop has restructured its leadership team and changed its brand and visual identity.

News22 January 2024

More ad firms can do on mental health, says IPA

Advertising firms should be doing more to support employees’ mental health and wellbeing, according to research from the Institute of Practitioners in Advertising.

News19 January 2024

Plux and iMotions partner on respiratory sensors

Human behaviour software platform iMotions has partnered with multi-sensor platform provider Plux Biosignals to integrate respiratory sensors into the iMotions biosensor portfolio.

News19 January 2024

ICO to consult on data protection laws and generative AI

The Information Commissioner’s Office has launched a consultation series on generative artificial intelligence.

News19 January 2024

Georgina White to join MRS main board

Liam Kay-McClean

The Market Research Society has appointed Georgina White, director of customer experience and insight at Holland & Barrett, to its main board.

News19 January 2024

Dentsu UK & Ireland names chief strategy officer

Media company Dentsu UK and Ireland has appointed Dan Truman to its executive team in a newly-created role of chief strategy officer.

News19 January 2024

YouGov creates new CCO role

International market research and data analytics group YouGov has promoted Tom Fisher to the newly-created role of chief commercial officer.

News18 January 2024

Net fall in market research budgets in Q4, says IPA Bellwether

Liam Kay-McClean

Market research budgets declined by a net 5% in the final quarter of 2023, according to the latest Bellwether report published by the Institute of Practitioners in Advertising ( IPA).

News18 January 2024

Strive Insight acquired by Radius

New York-headquartered market research and insights firm Radius Global Market Research has acquired London-based market research and insight agency Strive Insight for an undisclosed amount.

News18 January 2024

System1 releases brand assets analysis tool

Creative effectiveness platform System1 has launched a tool to measure people’s emotions in response to brand assets.

News18 January 2024

FlexMR launches qual analysis tool

Consumer insights agency FlexMR has created an integrated qualitative data analysis tool.

Opinion18 January 2024

The case against data

It's crucial for researchers to understand people, culture and context, and data should not be an end in itself.

News17 January 2024

JPMorgan appoints data chief for investment bank

Financial services firm JPMorgan has promoted Sarah Heffron Nichomoff to lead the chief data and analytics office for corporate and investment banking.

News17 January 2024

MRII appoints Jonathan Lepisto as president

Market research industry non-profit Market Research Institute International has named Jonathan Lepisto of US Bank as its new board president, replacing Paul Hunter.

News17 January 2024

Toluna names chief marketing officer

Global insights technology and panel provider Toluna has promoted Scott Axcell to chief marketing officer.

Feature17 January 2024

Learning the language of terrorism

Terrorism prevention needs new approaches, and Prof Harvey Whitehouse, Dr Julia Ebner and Dr Chris Kavanagh from Oxford University have devised a novel and potentially more reliable diagnostic tool. 

News17 January 2024

Ipsos buys UK data strategy company

Ipsos has acquired UK data analytics and strategy business Jarmany for an undisclosed amount.

Feature17 January 2024

Climate in context: Citizens' role in addressing crisis is not homogeneous

Heidi Hasbrouck

Ethnographic research has explored different understandings of health and climate change in several countries globally, finding that one definition does not fit all. 

News17 January 2024

Dynata expands Apac sales leadership

Data company Dynata has appointed three senior directors in the Asia-Pacific region: Derek Brown, Michael Fegan and Russell Carter.

News17 January 2024

Firefish rebrands quant and analytics business

Research and insight company Firefish Group has changed the name of its quantitative and data analytics consultancy, The Numbers Lab, to Firefish Data.

News16 January 2024

Graham Farrant to retire as SRA CEO

The Social Research Association’s chief executive officer Graham Farrant is to retire later this year.

News16 January 2024

FIS Group acquires Cambridge Market Research

Food and beverage insight and innovation agency FIS Group has acquired full service market research company Cambridge Market Research for an undisclosed amount.

News16 January 2024

Holden Healthcare expands research alliance into South Korea

Healthcare industry market research firm Holden Healthcare has expanded its Asia Physician Panel Alliance to include South Korean medical technology research firm Nownfuture.

News16 January 2024

Cynozure launches services to support AI adoption

Data, analytics and artificial intelligence company Cynozure has released a new set of AI services to help clients prepare for and act on opportunities to use AI.

News16 January 2024

Verve names semiotics research director and makes promotions

AI and cultural and human understanding business Verve has promoted Kim Howard to semiotics research director, as well as numerous other promotions across the company.

Opinion15 January 2024

All in the assemblage: How brands can retain relevance

The art of assemblage can be used to help brands maintain cultural relevance while retaining original brand assets.

News15 January 2024

GroupM’s Choreograph integrates Google’s audience insights

GroupM, WPP’s media investment group, has partnered with Google to integrate behavioural data into its data business Choreograph.

News15 January 2024

Government working with The Data City to pinpoint engineering biology firms

Data services consultancy The Data City has partnered with the Department for Science, Innovation and Technology ( DSIT) to map UK companies working in the field of engineering biology.

News15 January 2024

Wavemaker names L'Oreal media lead

Media and technology company Wavemaker, part of GroupM, WPP’s global media investment management company, has appointed Alexia Pilavachi as L’Oréal global media lead.

News15 January 2024

Pureprofile expands to Germany and Portugal

Global data and insights company Pureprofile is opening offices in Germany and Portugal and has appointed two business development managers, Thorsten Hardtke and Ricardo Cordova.

News15 January 2024

HubSpot partners with TikTok

Customer platform business HubSpot has partnered with social media firm TikTok on methods to help businesses grow their audiences online.

News12 January 2024

CSS/datatelligence names SVP strategy and innovation

Research company CSS/datatelligence, a division of CRG Global Inc, has appointed Dr Pippa Bailey as senior vice-president for strategy and innovation.

News12 January 2024

Alligator Digital expands in US

Alligator Digital, the digital research arm of BVA BDRC Group, is expanding its presence in the US.

News12 January 2024

Bilendi & Respondi adds AI assistant to research platform

Data collection business Bilendi & Respondi has added new features to its artificial intelligence ( AI) supported multi-channel research platform Bilendi Discuss.

News12 January 2024

Comms firms form centre to help academics affect public policy

Communications agencies Tendo Consulting and The Other Place Public Affairs have created a Research Policy Impact Centre to help university academics better engage with policymakers in the UK government and parliament.

News12 January 2024

Savanta hires external comms director for UK election

Brand and market research agency Savanta has appointed Richard Brooks as an external communications director to support its public relations work in the run up to this year’s UK general election.

Opinion11 January 2024

Unlocking the curse of convenience: Our duty to people and planet

Behavioural science and market research need to help address the curse of convenience to aid brands in tackling the climate crisis effectively.

News11 January 2024

MEL Research trials nine-day fortnight

Research agency MEL Research has begun trialling a nine-day fortnight working model, set to last six months.

News11 January 2024

Obituary: Dr Alan Branthwaite

Dr Alan Branthwaite died on Sunday 26th November 2023 at the age of 77 after a long illness.  

News11 January 2024

New hire at Beesy

Behavioural science agency Beesy has appointed Kendall Park as senior behavioural science manager.

News11 January 2024

Babita Earle becomes international MD at Zappi

Liam Kay-McClean

Customer insights company Zappi has promoted Babita Earle to managing director, international.

News11 January 2024

Evaluate buys pharmaceutical modelling firm J+D Forecasting

Pharmaceutical industry data insight company Evaluate has acquired Manchester-based J+D Forecasting, which provides forecasting solutions for the sector.

News11 January 2024

Disqo hires chief customer officer

Brand experience platform Disqo has appointed David Karp as chief customer officer.

News10 January 2024

Deep Labs and MRI-Simmons join forces on AI data tool

US consumer insights firm MRI-Simmons and AI platform Deep Labs have launched an ‘always-on’ data enrichment tool for the payment industry.

News10 January 2024

Artefact launches AI research network

Data services and artificial intelligence ( AI) company Artefact is creating a network of researchers and universities in France with the aim of democratising access to AI.

News10 January 2024

Alida names new chief executive as Wainwright steps down

Liam Kay-McClean

Community-centred experience research company Alida has named Efrem Ainsley as its new chief executive officer, replacing Ross Wainwright.

News10 January 2024

Appinio hires two directors

Germany-based global market research company Appinio has appointed Samer Ragheb as director of marketing and Viktoriya Vasileva as director of people and culture.

News10 January 2024

MMR Research names head of qual in China

Fast-moving consumer goods insights business MMR Research has appointed Evelyn Huang as head of qualitative in China.

News9 January 2024

Kantar tops MRS league tables

Liam Kay-McClean

Kantar is the largest UK market research company by turnover, according to league tables published in the Research Live Industry Report 2024, with a 9.9% rise in UK turnover among the top 100 agencies.

Opinion9 January 2024

Written in the stars: AI and research

Hold your nerve with generative artificial intelligence, despite recent developments.

News9 January 2024

GfK sells European consumer panel business to YouGov

Katie McQuater

YouGov has completed the acquisition of the Consumer Panel Services business of GfK ( CPG GfK) in a deal valued at €315m.

News9 January 2024

Dutch public sector research business joins Ipsos

Ipsos has acquired Dutch public sector research agency I&O Research for an undisclosed amount.

News9 January 2024

Russ Wilson joins The Sound

Consumer insight, brand strategy and innovation agency The Sound has appointed Russ Wilson as head of UK.

News9 January 2024

Mintel releases closed-loop generative AI tool

Consumer research business Mintel has launched a closed-loop generative artificial intelligence ( AI) market intelligence tool.

News8 January 2024

Insights Association appoints board members

Industry body the Insights Association has voted to approve four new members to its board of directors.

News8 January 2024

Delineate hires tech chief from Publicis Sapient

Research technology business Delineate has appointed Publicis Sapient’s James Betteley as chief technology officer, with James Stewart moving to the newly created role of chief operating officer.

News8 January 2024

Panelbase rebrand and integration into Norstat completed

Data collection business Norstat has finalised the rebranding and integration of UK-based data collector Panelbase.

Feature8 January 2024

Impact Report: Meeting people where they are

Research with seldom heard and niche populations – people who have historically not been heard from, misunderstood, or, in the case of niche research, have something uncommon in common – requires creative, flexible approaches and a willingness to immerse. 

News8 January 2024

Veridata Insights names CRO

Data collection and marketing insights company Veridata Insights had appointed Justin Wilbur as chief revenue officer ( CRO).

News8 January 2024

Obituary: Kathleen Hamilton

Kathleen Hamilton died peacefully on 19th December after a long stay in hospital. Jim, her husband, was with her. She was 91 years old.

News5 January 2024

IAS launches machine learning advertising quality tool

Media measurement and optimisation platform Integral Ad Science has released a media quality and eye tracking tool that combines the technologies with machine learning.

News5 January 2024

Climate X hires former HSBC climate risk lead

Climate risk financial data platform Climate X has appointed Manuel Vicente as vice-president of commercial strategy.

News5 January 2024

Samba TV partners with Snapchat

Television audience data company Samba TV has agreed a strategic partnership with Snapchat creator Snap Inc on advertising measurement.

News5 January 2024

Billups acquires Belgian OOH firm

Out-of-home ( OOH) managed services agency Billups has acquired Brussels-headquartered OOH agency Outsight for an undisclosed amount.

News4 January 2024

Boxclever appoints two

Leeds-based market research agency Boxclever has appointed Lisa Lawrence as operations manager and Lucy Hampson as quantitative director.

News4 January 2024

Criteo names head of retail media

Commerce media company Criteo has appointed Melanie Zimmermann to lead its global retail media practice.

News4 January 2024

Framework for subscription brands launched by MTM

Insight and strategy business MTM has released a framework for subscription and digital services brands, focused on acquisition and retention of customers.

News4 January 2024

Buzzback launches qualitative tech platform

Consumer insights business Buzzback has established a qualitative research technology platform for end clients and moderators.

News4 January 2024

Interpublic Group sells Hill Holliday and Deutsch New York

Marketing services company Attivo Group has acquired North American full-service creative agencies Hill Holliday and Deutsch New York from Interpublic Group.

News3 January 2024

European Commission begins formal investigation into X

The European Commission has opened formal proceedings examining whether X, formerly known as Twitter, has breached the Digital Services Act.

News3 January 2024

Cost-of-living reshaping consumer preferences

Shopping habits across the UK are changing significantly as a result of the cost-of-living crisis, according to data from NIQ for The Grocer.

News3 January 2024

January 2024 issue of Impact published

The Market Research Society has published the January 2024 issue of Impact, featuring a report on niche and seldom heard research, and brands including Holland & Barrett and Asahi.

News3 January 2024

Circana hires new legal chief

Consumer behaviour advisory business Circana has appointed Hannah Kim as chief legal officer.

News3 January 2024

Promotion and new hire at Blue Marble

Research agency Blue Marble has promoted Sonali Patel to research director and appointed Daniel Brownie as research manager.

News2 January 2024

Accenture acquires Jixie

Accenture has agreed a deal to acquire Indonesia-focused media and marketing company Jixie for an undisclosed amount.

News2 January 2024

Former UKRI leaders recognised in New Year Honours list

Two former leaders at UK Research and Innovation ( UKRI) have been recognised in the 2024 New Year Honours.

News2 January 2024

Rigour Research hires programming analyst

Data collection and analysis agency Rigour Research has appointed Ciprian Pantea as programming analyst.

News2 January 2024

Comscore lead director to retire

Brent Rosenthal, lead director at media evaluation firm Comscore, will retire from the company’s board of directors later this year.