Research
March 2005
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5 MINUTES WITH... Lluís Fatjó-Vilas
March 2005
Lluís Fatjó-Vilas, managing director of TNS Spain, talks about clients, change and wild boars On the current state of research"The Spanish market is five times smaller that the British, but it's a dynamic market. Last year it grew by almost 10%."On clients"Some clients need to change. They need to encourage their firms to recognise our expertise and ...
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ACNielsen forms strategic alliance with Secant
30-Mar-2005
Relationship to strengthen ACNielsen's alcoholic beverages division
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AcuPoll restructures European division
16-Mar-2005
Firm liquidates UK firm but sets up new European division
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Allied Domecq duo scoop Esomar best paper award
7-Mar-2005
Hilary Perkins and Paul Buckley win EUR3,500 prize
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Amárach Consulting acquires Research Solutions
9-Mar-2005
Acquisition makes firm largest independent Irish research provider
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ARF signs 10-year sponsorship deal with Microsoft
7-Mar-2005
Software giant to sponsor advertising research awards
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Barb figures to include playback viewing
21-Mar-2005
Enhanced service keeps audience measurement ratings up-to-date
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BBC lures Pepsi marketer
1-Mar-2005
Tim Davie appointed director of BBC marketing, communications and audiences
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BBC MR staff to learn fate in June
14-Mar-2005
1,700 jobs to be axed across professional services
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Beijing office for Millward Brown
15-Mar-2005
Shanghai team picked to launch new China base
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Better days
March 2005
OVERVIEW Quantitative research has never had it so good. But, asks Jeff Deighton, has something been lost in the drive for growth?Market consolidation over the last two decades means that some 50% of turnover in the research sector is now apparently in the hands of five of the biggest players. Clearly, much of this turnover must be quantitative business. There is considerable financial pressure to ensure that 70% or so of annual turnover is firm at the start ...
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Bloomerce appoints former MD of TNS Interactive
15-Mar-2005
Pete Cape joins as managing director for the UK
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BMRB rebrand imminent
16-Mar-2005
New logo and premises mark firm's 80th anniversary
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Brain scientist warns of neuromarketing limitations
18-Mar-2005
Baroness Greenfield questions the usefulness of fMRI scans to help sell products
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Brazil buy fills ‘last significant gap' in TNS network
7-Mar-2005
Acquisition announced as 2004 results show operating profit up 28%
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Bullmore calls for simplicity in expression
17-Mar-2005
Opening keynote pushes for more ‘high potency insight'
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Catalina Marketing signs strategic partnership with comScore
16-Mar-2005
Partnership will help comScore target respondents more accurately
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Chaos theory
March 2005
OPINION Emphasising scientific rigour was a mistake for quant researchers. But, argues Don Beverley, it's not one they'll make againIn the good old days, if anyone asked about what type of research they needed, the answer would probably have gone along the lines of: "Well, basically, on the one hand you've got your qualitative, which is all about ideas and creativity and possibilities – a bit touchy-feely, if you know what I mean. And on the other hand you've ...
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Chime reports rise in MR income
8-Mar-2005
Research increases its contribution to group operating profit
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ComScore Networks expands into Europe
31-Mar-2005
New European office opens in London
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Council heads to hear business case for research
31-Mar-2005
LGA and Laria target chief executives in drive for more integrated, less ad-hoc approach to local authority research
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David vs. Goliath
March 2005
SMALL AGENCIES Clients tend to think that big is better. But it's not impossible, says Chris Onley, to persuade them otherwiseAs I start to write this article, my beloved Watford FC is preparing to do battle with the mighty Liverpool in the second leg of the semi-final of the Carling Cup. In order to book a place in the final, the Hornets need to be very much on top of their game and organised to the highest degree. Anything less, against 'big banana' opponents ...
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Eamonn Santry named new MRS chair
17-Mar-2005
Raz Khan made honorary secretary treasurer at EGM
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GfK restructures management board
2-Mar-2005
Says there is “little chance” of board member caught in tsunami disaster being found
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GfK's Wübbenhorst becomes honorary professor
4-Mar-2005
CEO becomes honorary professor at the University of Erlangen-Nuremberg
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Global positioning
March 2005
Global positioningGlobal industry statistics need to be re-evaluated to raise the profile of research. Yvette Mackenzie reportsEsomar, the international market research association, has announced a shake-up of global industry statistics to help improve perceptions of research. The radical changes proposed reveal how far the research industry has moved forward in recent years. Instead of simply ...
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Google to move into web analytics with Urchin acquisition
29-Mar-2005
And private equity fund buys WebTrends from NetIQ
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Harris network expands into Turkey and Venezuela
10-Mar-2005
TRIA and ESTIME sign on as partner agencies
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Heads, hearts & emails
March 2005
When Nick Southgate and Chris Forrest took a sneak peek at each other's conference papers the feathers started to fly. We present a blow-by-blow account of their email exchange Nick Southgate and Chris Forrest will be presenting two of the most eagerly awaited papers at Research 2005. Nick will be presenting the case for the Humanist approach to research, whilst Chris fights for the rights of the Neuroscientist. When the two men took a look at each others' ...
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High mountains & wide oceans
March 2005
High mountains & wide oceansThe DiarySynovate: the most manly agency? We always knew that researchers were a rugged lot, but we weren't prepared for the sheer surge of testosterone that hit us at the celebration of TRBI joining Synovate. Not only did the Diary find out about Synovate's CEO of Western Europe, Tim Bowles' audacious mountaineering exploits, ...
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Hoed joins the International Mystery Shopping Alliance
30-Mar-2005
Global coverage now extends into Australia and New Zealand
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Ipsos acquires Guangdong General Marketing Research
23-Mar-2005
Firm strengthens its position in China
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Ipsos pushes operating profit up 8% in 2004
23-Mar-2005
Revenues hit EUR605m
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Irish opinion polling standards scrutinised
22-Mar-2005
Fine Gael demand new standards for opinion polls
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JD Power to be sold to McGraw-Hill Companies
7-Mar-2005
Acquisition consolidates McGraw-Hill's business information capabilities
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Juice gears up for African American panel growth
1-Mar-2005
Founder outlines plans following sale of company to Phoenix Marketing International
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Let's take the gloves off
March 2005
Let's take the gloves offMarc Brenner's editorialBy the time you read this, preparations will be well and truly under way for Research 2005, the home of cutting-edge practice, speed networking and even, by all accounts, an onsite nail bar. So, it appears that all bases are covered for the information-hungry and cutically-challenged researcher. Enjoy the 48-hour bonanza whatever ...
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Lightspeed Research strengthens European panel service
30-Mar-2005
Online panel launched in Italy
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Maritz picks Thun to head European operations
21-Mar-2005
Replaces David Jamieson
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Measuring success
March 2005
INTRODUCTION Quantitative research can often be overshadowed by its qualitative rival. Vivienne Wilson looks at reasons for quant researchers to be cheerfulIt can be hard on the quantitative side of things. Quant drives the entire research industry forward, at least in terms of growth and turnover, and yet qualitative research gets a lot more of the spotlight, column inches, and glamourous conferences.However, quanties - as we will christen them, ...
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Morefocus Group launches new healthcare panel
31-Mar-2005
Integrated data to shed light on doctor/patient interactions
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MR owner Experían tipped for May demerger
29-Mar-2005
German broker predicts an early sale
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MR owner Incepta agrees merger with Huntsworth
3-Mar-2005
“Cross marketing” of services could spell more business for Incepta's MR division
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Museums, Libraries and Archives Council picks Zebra Square for ethnic study
31-Mar-2005
Research to inform workforce development strategy
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Neuromarketing agency launches in UK
22-Mar-2005
Former Walt Disney marketer teams-up with qual and neuroscience experts
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New guidelines for local authorities
14-Mar-2005
Survey data to be conducted according to new guidelines
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New syndicated research study investigates student choices
11-Mar-2005
Opinionpanel Research launches Decliners Study
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NEWS BRIEF: AGB and Nielsen complete TAM deal
1-Mar-2005
Joint venture gets underway
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NEWS BRIEF: IRI launches overnight sales data service
1-Mar-2005
Claims service can help address the $6bn out-of-stock problem
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NEWS BRIEF: Metro Mortgage Guide teams up with Informa Research Services
2-Mar-2005
New tool provides real-time data on mortgages
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NEWS BRIEF: Pace throws spotlight on nanoelectronics market
2-Mar-2005
MR agency launches new monthly e-newsletter
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Nielsen focuses on panel growth in Europe
10-Mar-2005
Panel sizes to be increased in the UK, France, Germany, Spain, Italy and Portugal
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Nielsen to review TV audience measurement in the US
29-Mar-2005
Changes to follow recommendations by an independent task force
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O2 puts MR posts under review
31-Mar-2005
500 non-customer-facing jobs at risk to fund front-line staff expansion
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Overnight television ratings launched in South Africa
30-Mar-2005
New service will also include rural households
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Panel owners to face-off in Polish market
3-Mar-2005
Ciao launches, Zapera plans to follow
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Putting plans into action
March 2005
Seven leading lights offer their pledges and plans of action for a rejuvenated research industryWhen Research asked seven high-fliers to provide us with a series of pledges and manifestos for the future of the research industry, they jumped at the opportunity to create a 'message' for research clients and stakeholders.This 'war cabinet' was assembled to consider strategies for quality, relationships with the wider marketing community, relationships ...
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Research stuck in the fuzzy 50s
18-Mar-2005
Quant researchers need to account for the woolliness of everyday life
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RI makes senior changes in France
22-Mar-2005
New chairman and CEO for French operations
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Shelf life
March 2005
Book reviews by Michael WarrenThe Business of Brands Authors: Jon Miller and David Muir Publisher: WileyIt's taken a while, but the concept of branding is now part of the UK's culture, no longer simply limited to the worlds of ads and marketing. It's creeping into those chatty columns in the Sunday papers, gets the occasional scathing reference in comedy shows, and the Tracey Emins of this world ...
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Sony, so far
March 2005
CASE STUDY When Sony Ericsson launched, it faced a wide range of challenges. Four years on, Stephen Palmer, examines the research behind its successIn October 2001 the joint venture of Sony Ericsson Mobile Communications was formed; a new brand in a very competitive and fast-evolving industry. Tracking the development of that brand would be one of the key challenges of the new company. That meant understanding the legacy of the parent companies, as well as ...
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South African fieldworkers to get ID badges
29-Mar-2005
New accreditation scheme to boost the public's confidence in research
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Survey Sampling International forms partnership with Vision Critical
30-Mar-2005
New alliance to make panel building easier
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Synovate acquires Aztec
9-Mar-2005
Latest acquisition strengthens retail research division
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Synovate acquires Belgian MR firm for €5.6m
3-Mar-2005
Columbus Quanti to be integrated with Synovate's other Belgian businesses
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Synovate reports £20m operating profit in 2004
8-Mar-2005
Revenues up 93% in Europe, Middle East and Africa
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The Motley Fool selects Informa Research Services
31-Mar-2005
Financial research firm to provide real-time data to consumers
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Time and time again
March 2005
Time and time againRegrets? five industry figures have had a few. Roxanne Escobales invites them to reveal the things they wish they'd known at the start of their careers The secrets to success are rarely revealed by those at the top of their game. Most who start at the very beginning aren't provided with a rulebook on how to succeed in market research. Until now. Research ...
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TNS boosts worldwide panel services
10-Mar-2005
Clients shown plans to improve panels in UK, Europe and beyond
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TNSSport on track with Formula One sponsorship tool
4-Mar-2005
New brand tracker evaluates the impact of Formula One sponsorship
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US committee passes amended ‘spyware' bill
11-Mar-2005
Last-minute changes before vote in full House
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VNU launches new data integration tool
31-Mar-2005
Says continuous integration of data is an ‘ever-growing requirement' for clients
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VNU Marketing Information expands ethnic market research capabilities
31-Mar-2005
Two new services to look at ethnic consumers in the US
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VNU sees research margins rise despite challenging year
9-Mar-2005
MMI pushes operating margin to 23%; MI to 12%
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Voice of the silent
March 2005
Voice of the silentMR agencies need to start asking some tough questions as demand grows for more data on ethnic minority consumers. Brian Tarran reportsPerhaps it was wrong of the Market Research Society to call its recent conference 'Re-Thinking Ethnica'. The message from delegates was clear: getting researchers simply to 'think' about the issue of ethnicity would be a start.
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Warwick Castle chooses ESA for customer interviews
31-Mar-2005
Agency wins contract for seventh consecutive year
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WORLDWIDE: Ukraine
March 2005
WORLDWIDE: UkraineCan Ukraine throw off the burden of its recent economic history to provide a fertile market for research? Cherry Park reportsLast December's extraordinary scenes, when tens of thousands of Ukrainians took to the streets to protest against the non-election of Viktor Yushchenko as president indicated the strength of feeling of Ukraine's people. Yushchenko's eventual victory in ...
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WPP launches Kantar Inside
15-Mar-2005
Firm integrates research with communications and media assets