Research
Jan 2011
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A tasty MROC case study from Ben & Jerry's
27-Jan-2011
Unilever’s consumer shopper insight manager Martijn Van Kesteren and InSites Consulting’s Tom DeRuyck present an overview of the research community built for the Ben & Jerry’s Ice Cream brand, explaining how fans were given the opportunity to become future-shapers.
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Accenture, ComScore and Dunnhumby team for CPG website research
12-Jan-2011
US— Accenture, ComScore and Dunnhumby are partnering on a study to compare consumer usage of CPG brand websites with in-store brand buying behaviour.
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Ad analytics firm ClearSaleing bought by GSI
12-Jan-2011
US— Advertising analytics firm ClearSaleing has been bought by e-commerce company GSI Commerce to broaden the offering of its marketing services division.
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Adobe promises easy deletion of Flash cookies through browsers
13-Jan-2011
US— Adobe is promising web users that unwanted Flash ‘cookies’ will soon be easier to delete thanks to a new API developed in partnership with browser companies.
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Affectiva wins grant to take emotional measurement online
1-Feb-2011
US— Start-up firm Affectiva has been awarded a £150,000 grant from the National Science Foundation to develop an online version of its technology which reads facial expressions and determines people’s emotional and cognitive states.
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Alabama Education Association forced to suspend polling work
6-Jan-2011
US— A polling centre attached to the Alabama Education Association (AEA) has suspended operations in response to a new state law that prohibits member dues being used for political purposes, including polling.
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Amaury de Condé joins Synovate as Southern Europe CEO
21-Jan-2011
UK— Synovate has appointed Amaury de Condé as CEO for Southern Europe and managing director of Synovate in France.
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Ando Media's Krasinski to head digital media analytics at Arbitron
13-Jan-2011
US— Arbitron has hired Paul Krasinski from internet radio research firm Ando Media to take on the new role of senior vice president of digital media and analytics.
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Andrew Jeavons joins Survey Analytics as EVP
21-Jan-2011
US— Andrew Jeavons, the former boss of Nebu in the US, has joined self-service research software business Survey Analytics as executive vice president.
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Anna Garofalo joins MedeConnect as MD
5-Jan-2011
UK— MedeConnect Healthcare Insight, the market research division of Doctors.net.uk, has taken on Anna Garofalo as managing director.
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Annual revenue up 35% to £16m, says BrainJuicer
14-Jan-2011
UK— BrainJuicer has reported a 35% increase in annual revenue to more than £16m, according to a trading update released ahead of its full results in March.
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APCO Insight launches healthcare division
28-Jan-2011
UK— APCO Insight, the research arm of communications consultancy APCO Worldwide, has launched a specialised healthcare research division.
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Apple and app developers sued over device data sharing
6-Jan-2011
US— Apple and a host of app developers are being sued by iPhone and iPad users who allege that information about their devices and their locations was shared with advertisers without their permission.
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Arning launches Creative Semiotics
25-Jan-2011
UK— Semiotician Chris Arning has launched a boutique consultancy called Creative Semiotics to work with companies on strategy development and innovation projects.
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Astral Television signs up for Rentrak ratings
27-Jan-2011
US— Astral Television Networks, a Canadian pay TV broadcaster, has signed up to receive audience numbers through Rentrak’s OnDemand Essentials service.
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Attentio acquires MR tech firm 365Research
24-Jan-2011
BELGIUM— Attentio, a social media monitoring agency, has acquired Brussels-based market research technology firm 365Research to boost its core product offerings.
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Bad news on fourth quarter budgets from Bellwether
17-Jan-2011
UK— So much for stability – marketing budgets were revised down in the fourth quarter of 2010 following a modest upgrade in the previous quarter, but the authors of the Bellwether Report point to an expected rise in spend in 2011 as cause for hope.
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Blackwell to boost qual profile at ICM Group
5-Jan-2011
UK— ICM Group has hired Rupert Blackwell as a board director, with a remit to create a “broader awareness” of the firm’s qual offering.
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Brass Insight opens London office
24-Jan-2011
UK— Brass Insight has expanded from its base in Leeds to open a new office in London, headed by account director Laura Morris.
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Britain Thinks names David Ashton to senior team
31-Jan-2011
UK— Britain Thinks, the consultancy set up by Opinion Leader co-founders Viki Cooke and Deborah Mattinson, has added David Ashton to its senior team.
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Buxton names Wetzel as new CEO
5-Jan-2011
US— Customer analytics firm Buxton has promoted Charles Wetzel to the post of CEO.
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C&R Research launches shared ParentSpeak community
27-Jan-2011
US— Chicago-based C&R Research has launched a new shared online research community made up of parents of children up to 18 years of age.
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CACI consultant Gordon Cousland killed in Moscow airport blast
25-Jan-2011
UK— The British victim of yesterday’s bombing at a Moscow airport has been named as Gordon Cousland, a consultant at market analysis firm CACI.
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Channel 4 creates board-level research and insight role
18-Jan-2011
UK— Research has bagged itself a board-level role at Channel 4. The broadcaster has named Gill Pritchard as director of audience technologies and insight, reporting directly to CEO David Abraham.
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Combating the stigma of HIV
Jan 2011
Esther Mustchin, director of Insight Research Group, explains how the agency helped the NHS in London to highlight the importance of HIV testing.
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Comments sought on revised ISO market research standard
17-Jan-2011
GLOBAL— ISO 20252, the international quality standard for market, opinion and social research, has been revised for the first time since its publication four years ago.
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Committee calls on Indian TV industry to fund bigger ratings samples
11-Jan-2011
INDIA— A government-commissioned review of television ratings in India has called for broadcasters, advertisers and ad agencies to fund an expansion of audience measurement panels, calling the size of existing ones “grossly inadequate”.
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Compete to add web data to LogicLab's planning platform
20-Jan-2011
US— LogicLab, a marketing analytics firm, has signed a deal to add traffic, audience and engagement metrics from website audience measurement firm Compete to its TargetLab planning platform.
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ComScore upgrades UK online video measurement service
14-Jan-2011
UK— ComScore has upgraded its online video audience measurement service in the UK, adding reporting of advertising impressions.
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Conaré named CEO of Firefly Millward Brown UK
19-Jan-2011
UK— Firefly Millward Brown, the qualitative arm of the ad research specialist, has named Cécile Conaré as CEO of the UK business and director in Europe.
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Cultural insight is marketing's untapped resource
18-Jan-2011
Truth’s UK managing director Leanne Tomasevic on why marketers must become the ‘cultural antennae’ of companies.
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Demdex buy adds audience optimisation to Adobe marketing offer
19-Jan-2011
US— Adobe has bought Demdex, a data management platform, to add audience optimisation capabilities to its marketing services offer.
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Diary: Coffee stop, ginger top and dodgy pop
Jan 2011
A roundup of stuff that caught our eye in and around the research industry this month.
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Dodging the bullet
1-Feb-2011
To say ‘research kills creativity’, as Simon Cowell did recently, is a gross simplification, writes author and consumer behaviour consultant Philip Graves. Done right, research can make a valuable contribution to the creative process.
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DRG opens new focus group facility
21-Jan-2011
US— The Dieringer Research Group (DRG) has opened a new focus group facility in a suburb of Milwaukee, Wisconsin.
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Drummond Madell adds a dash of Relish to company brand
11-Jan-2011
UK— Drummond Madell has rebranded as Relish Research and opened a new office near Leeds, called Relish North.
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Dubit opens youth panel to monthly omnibus
7-Jan-2011
UK— Dubit, a youth communications company, is to start fielding a monthly omnibus survey among members of its Informer Panel, made up of 37,000 people aged 11-24.
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Dunnhumby feasts on three-year Ruby Tuesday deal
6-Jan-2011
US— Restaurant chain Ruby Tuesday has signed a three-year analysis and consulting contract with DunnhumbyUSA .
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eBay's Bulois returns to Added Value in UK quant role
18-Jan-2011
UK— Former eBay researcher Nic Bulois has joined Added Value UK as head of quantitative insight. He has spent the past three years at the online auction and shopping website.
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Ebiquity reports Xtreme rise in first-half revenue
19-Jan-2011
UK— Ebiquity, a media intelligence and analytics firm, has reported half-year revenue up 122% to £20.5m, thanks to the acquisition of Xtreme Information.
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Enterprise Strategy Group targets 'big data' market with CentricInfo buy
13-Jan-2011
US— IT industry analyst The Enterprise Strategy Group (ESG) has bought CentricInfo to expand its coverage of the data management marketplace.
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Evolution and Research Now kickstart new SME study
11-Jan-2011
UK— Evolution has embarked upon a syndicated study among SMEs to judge attitudes towards commercial insurance.
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Experian buys majority stake in social media marketer Techlightenment
17-Jan-2011
UK— The founders of social media marketing agency Techlightenment have sold a majority stake in the business to Experian, becoming part of the information services firm’s marketing services division.
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Experian Hitwise makes Indian debut
6-Jan-2011
INDIA— Experian has launched Hitwise, its internet measurement service, in India.
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Five agencies fight for IAB Australia web measurement work
31-Jan-2011
AUSTRALIA— The Interactive Advertising Bureau (IAB) has named the five bidders that are in the frame to become the trade body’s preferred supplier of online audience measurement services.
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Gazelle adds qual viewing room to NY headquarters
27-Jan-2011
US— Gazelle Global Research Services has opened a qualitative viewing room at its headquarters in Manhattan, New York, with space for up to eight research participants.
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German authorities consider fines for Google Analytics users
13-Jan-2011
GERMANY— Data protection officials in Germany are considering fines for users of Google Analytics, after breaking off talks with Google over changes to the tool.
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GfK pursues joint venture with community firm Passenger
5-Jan-2011
US— GfK is pursuing a joint venture with online community builder Passenger to co-market both companies’ services.
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GfK Roper Consulting moves UK manager to Asia Pacific
17-Jan-2011
ASIA PACIFIC— GfK Roper Consulting is relocating former UK general manager Jodie Roberts to Asia Pacific to drive an expansion of the business in the region.
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GfK ups stake in SirValUse and Nurago to 60%
5-Jan-2011
GERMANY— GfK has become the majority shareholder in user experience consultancy SirValUse and Nurago, the web tracking technology partner for its Media Efficiency Panels in Germany and the UK.
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GIM reports turnover up 11.8% to €18m
24-Jan-2011
GERMANY— GIM, a qualitative research group, has reported 2010 turnover of €18m (£15.3m) in its German, French and Swiss businesses, up 11.8% on the year before.
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Gongos Research names Nicita as chief operating officer
7-Jan-2011
US— Gongos Research has promoted Camille Nicita to chief operating officer after nearly two decades with the company.
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GutCheck signs up uSamp as panel partner for DIY qual service
24-Jan-2011
US— USamp has been named as panel partner to GutCheck’s do-it-yourself online qualitative research service, responsible for the automated delivery of screened and qualified participants.
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Harris Interactive to 'substantially reposition' UK business
28-Jan-2011
US— Harris Interactive CEO Kimberley Till has announced a major reorganisation of the firm’s UK operations, which has “shown negative trends in revenue and profit for the past four years”.
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Health professionals move in to Insight's eVillage
18-Jan-2011
UK— Insight Research Group has launched an online community for healthcare professionals, eVillage, to work with companies on developing new products and marketing campaigns.
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Hear me out: Let's give research reports to respondents
Jan 2011
Ever had an idea that you know is genius, but everybody else thinks is crazy? Here is your chance to share it with the world of research. This month, Gary Austin, head of quantitative research at 100%Cotton, shares his vision.
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Hershey's to fund university's sensory science lab
13-Jan-2011
US— Chocolate maker The Hershey Company is donating $90,000 to a university in its home state of Pennsylvania to develop an on-campus sensory science and consumer research lab.
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IDC and Cyber Media move from being partners to rivals
10-Jan-2011
INDIA— IDC and Cyber Media, long-time partners in offering information and communications technology (ICT) market research in India, are to become rivals.
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IFM Sports Marketing Surveys sells off equipment research business
10-Jan-2011
UK— IFM Sports Marketing Surveys has sold its sporting goods research business in a management buyout to director John Bushell, with the business trading under the name Sports Marketing Surveys Inc.
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In the public space
Jan 2011
With government spending facing huge cuts, it would be easy for local authority researchers to start panicking. But Neil Wholey, Westminster City Council’s research chief, has some ideas up his sleeve.
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InfoGroup founder sued over 'unpaid' advisory services bill
26-Jan-2011
US— InfoGroup founder Vin Gupta is facing a lawsuit from a New York investment bank over claims of $6.8m in unpaid fees.
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Innerscope opens Boston biometrics and neuroscience media lab
14-Jan-2011
US— Innerscope Research has launched a biometrics and neuroscience media lab in Boston, boasting two client viewing rooms and a test room that has the space and capability to biometrically test up to 30 people at one time.
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InsightExpress recruits panel companies for Ignite Network
14-Jan-2011
US— InsightExpress is working with a quartet of undisclosed panel companies to track online behaviour, ad exposure and decay rates on a longer-term basis than site intercept surveys allow.
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Ipsos adds cellphones to telephone omnibus
21-Jan-2011
US— Ipsos has introduced cellphone sampling to its telephone omnibus, in response to the rising number of people ditching their landlines.
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Ipsos Mori hires Cowan as head of retail and shopper research
13-Jan-2011
UK— Ipsos Mori has appointed Lindsay Cowan as head of UK retail and shopper research, having previously served as worldwide director of shopper research and insight at TNS RI.
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Ipsos names new top team in Asia Pacific
6-Jan-2011
CHINA— Ipsos Asia Pacific has revealed details of a new management structure, which will be led by Lifeng Liu as chief executive. Liu was most recently the CEO of Ipsos Greater China.
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JD Power cuts Toronto headcount
6-Jan-2011
CANADA— JD Power and Associates has cut the bulk of its staff in Toronto. Research work is being redirected to Singapore and Detroit as part of a broader reorganisation, reports the Toronto Star.
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JD Power looks to Reille to deliver on digital research commitment
20-Jan-2011
US— JD Power has set up a digital research team, led by Fabien Reille, with a remit to incorporate online, mobile and social media data into its market information research services.
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JD Power reorganisation creates research hubs in Singapore and Detroit
7-Jan-2011
US— Research roles across JD Power’s international offices have been axed as the firm centralises its research operations in Singapore and Michigan – but the company remains tight-lipped about the extent of cuts.
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Judge dismisses counterclaims in Nielsen and Truck Ads copyright row
27-Jan-2011
US— A judge this week granted Nielsen’s request to dismiss two counterclaims filed against it by Truck Ads, an outdoor advertising firm accused of infringing Nielsen’s copyright.
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Kadence names Marcus Boyland UK insight director
26-Jan-2011
UK— Kadence International has appointed former ICM research director Marcus Boyland as insight director and UK board member.
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Kantar Media buys web measurement tech partner Spring
28-Jan-2011
GERMANY— Kantar Media has acquired Spring, a long-time “friend of the family” whose internet measurement technology is already deployed in a number of Kantar services.
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Kantar Media to replace GfK on Romanian TV ratings contract
20-Jan-2011
ROMANIA— Kantar Media has won a four-year contract to produce TV ratings for the Romanian Association for Audience Measurement (ARMA), taking over from GfK Romania in 2012.
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Kantar Video adds research, engineering leaders
31-Jan-2011
US— Kantar Video has hired new leaders for its research and engineering teams as it prepares to take its Videolytics platform out of public beta and on to a full general release.
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Kiplinger taps uSamp for online research panel
20-Jan-2011
US— Kiplinger, a publisher of business forecasts and personal finance advice, is launching a custom online market research panel with uSamp.
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Knowledge Networks adds custom analytics to SoMe offer
27-Jan-2011
US— Knowledge Networks has expanded its work on understanding social media consumers to include custom analytics that explore the effects of ‘SoMe’ conversations on product categories and people’s feelings about brands.
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Knowledge Networks wants young adults and Hispanics for panel
7-Jan-2011
US— Knowledge Networks has committed to increasing the numbers of young adults and Hispanics on its online KnowledgePanel.
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Komli Media raises $15m for research and media units
19-Jan-2011
INDIA— Komli Media, a digital media network and audience measurement firm, has raised $15m in a funding round led by Norwest Venture Partners, backed by existing investors Nexus and Helion Venture Partners.
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M&S research manager joins Shoppercentric
24-Jan-2011
UK— Shoppercentric, a shopper behaviour research agency, has appointed Susie Spencer as a director, having previously worked at retailer Marks & Spencer as senior research manager for customer insight.
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Macromill launches purchase data business with ad agency partners
5-Jan-2011
JAPAN— Macromill, an online research agency, is partnering with advertising and marketing firms Hakuhodo and Tokyu Agency in establishing a subsidiary company to collect and sell data on consumer commodity purchases in Tokyo.
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Making the research connection
Jan 2011
How are market researchers using social media? Francesco D’Orazio, Sharmila Subramanian and Jess Owen of Face’s social media team find out.
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McDonald's Buchanan joins Marks & Spencer
25-Jan-2011
UK— McDonald’s former consumer insight manager Ruth Buchanan has joined Marks & Spencer as senior project manager.
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Merger for user experience agencies Foolproof and Flow
13-Jan-2011
UK— Foolproof and Flow Interactive, two user experience design and research agencies working in digital media, have merged. Foolproof’s co-founders Peter Ballard and Tom Wood become majority shareholders in the enlarged business.
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MRA's business activity index hits new high from record low
17-Jan-2011
US— The Research Industry Index (RII), a measure used by the Marketing Research Association (MRA) to analyse business activity, has reached its highest-ever score of 101 – topping the baseline survey that was conducted in 2007.
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National Geographic taps Rentrak for VOD ad verification
7-Jan-2011
US— National Geographic Channel has signed an expanded deal with Rentrak for reporting and verifying advertising impressions delivered via its video-on-demand (VOD) platform
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NBC insights veteran to join ARF in global business strategy role
5-Jan-2011
US— Horst Stipp, a 40-year veteran of media research at NBC Universal, is joining the Advertising Research Foundation in the newly-created role of executive vice president of global business strategy.
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New roles for Truth partners Tomasevic and Coburn
19-Jan-2011
UK— Truth senior partners Leanne Tomasevic and Neil Coburn have been named head of UK and head of global ahead of a planned expansion into Asia this year.
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Nielsen expects 2010 revenue of up to $5.13bn
18-Jan-2011
US— Nielsen’s annual revenue in 2010 was up as much as 6.7% to $5.13bn, according to preliminary figures released today.
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Nielsen prices initial public offering at $23 per share
26-Jan-2011
US— Nielsen has priced its initial public offering (IPO) of stock at $23 per share, a dollar above the previous guidance range, netting the company $1.5bn.
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Nielsen sees anti-trust claims dismissed in Sunbeam court battle
17-Jan-2011
US— A court has dismissed all federal and state anti-trust claims brought against Nielsen by a disgruntled TV ratings customer, Sunbeam Television.
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Nielsen starts wooing investors to back $1.5bn IPO
11-Jan-2011
US— Nielsen, the consumer and media research giant, is to begin wooing investors this week to back its initial public offering, which puts 20% of the company up grabs in the hopes of raising $1.5bn to pay down debt.
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Nielsen takes Telewizja Polska ratings contract from TNS OBOP
14-Jan-2011
POLAND— Public broadcaster Telewizja Polska (TVP) has entered into a four-year contract with Nielsen for television audience measurement services, beginning this month. The contract was previously held by TNS OBOP.
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NPD Group buys In-Stat a year after supporting its MBO
5-Jan-2011
US— Consumer and retail information agency NPD Group is to acquire In-Stat, a firm of analysts focused on the mobile and digital entertainment industries.
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NPD renews data-sharing arrangement with Staples
19-Jan-2011
US— The NPD Group has renewed a long-standing deal with office supplies retailer Staples to share point-of-sale data for inclusion in NPD’s retail tracking service.
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Nunwood posts 10% revenue growth
6-Jan-2011
UK— Nunwood has reported revenues of £11m in 2010, up 10% on the previous year.
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Opinionology launches panels in Italy and Spain
6-Jan-2011
US— Opinionology has added Italian and Spanish online panels to its European portfolio.
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Peanut Labs sales chief Sean Case to depart this week
31-Jan-2011
US— Peanut Labs’ senior vice president of sales and client service Sean Case is to leave the business this week without a job to go to. He has been with the company for more than three-and-a-half years.
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People on the move
26-Jan-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week: the Advertising Research Foundation, Brooke Adams Research, TagMan, Ci Research, TNS Infratest, WorldOne, Nunwood, Opinion Matters, iModerate, Insight Research Group and Millward Brown.
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People on the move
21-Jan-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week: WorldOne, CMI, Nebu, Incite and Chime
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People on the move
18-Jan-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week: Brand Potential, Times Union, Platypus, Philips, Cint, Schlesinger Associates, Ipsos Health, GfK Custom and Double Helix.
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People on the move
12-Jan-2011
The latest appointments and promotions in the global market research industry.
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People on the move
7-Jan-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week: Simon-Kucher & Partners, Nielsen, Opinion Leader, OpinionPanel, Cint, The Pert Group, Research Runner, National Analysts Worldwide, HIMSS Analytics, NIESR, CMI, EEDAR and MRUC.
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Populus and Decision Analyst tap Imperium
12-Jan-2011
US— Imperium has signed up two new users of its RelevantID digital fingerprinting tool – Decision Analyst in the US, and the UK’s recently-launched Populus Data Solutions.
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Populus Data Solutions launches with online field and tab offer
10-Jan-2011
UK— Populus has officially launched its new Populus Data Solutions (PDS) business offering online field and tabulation services, with CATI on the cards.
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Raising research's profile – who's right for the job?
7-Jan-2011
Trust and respect from the public are vital to the market research business. Should research associations be doing more to improve the industry’s image? Or should agencies just focus on delivering better research?
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Rentrak buys Media Salvation
5-Jan-2011
US— Media measurement firm Rentrak has bought Media Salvation, which provides sales and financial reporting systems to studios and film companies.
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Rentrak inks Epsilon deal for demographic data points
11-Jan-2011
US— Rentrak has signed a deal to add anonymous household demographic information from marketing services firm Epsilon to its national and local TV measurement services.
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Repucom buys brand monitoring rival Image Impact
5-Jan-2011
US— Repucom has bought Image Impact, a rival in the monitoring of brand exposure in sports broadcasting and the official provider of brand placement analysis for Major League Baseball.
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Research International Greece rebranded as Millward Brown RI
25-Jan-2011
GREECE— Research International Greece is to be rebranded as Millward Brown RI following a merger in May last year. Both companies are part of the Kantar Group of research companies.
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Richardson named MD of Ipsos Asia Pacific
10-Jan-2011
CHINA— Ipsos has named David Richardson as managing director for Asia Pacific, supporting new regional CEO Lifeng Liu who was appointed last week.
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Russian research market grew 15% in 2010, says OIROM
5-Jan-2011
RUSSIA— The research market in Russia delivered a solid performance in 2010, according to the Russian Association for Market and Opinion Research (OIROM), with growth reported at 15% in local currency.
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Scarborough hires Condon for commercial development
27-Jan-2011
US— Scarborough Research, the joint venture between Nielsen and Arbitron, has appointed Brian Condon as executive vice president of commercial development, a role he will step into at the beginning of April.
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Searchmetrics gets $6.75m in new funding
12-Jan-2011
GERMANY— Searchmetrics, whose software is used by companies to analyse which search terms drive traffic to their websites, has secured $6.75m in new funding from Iris Capital and existing investors.
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Simon-Kucher sees 19% revenue growth in 2010
21-Jan-2011
GERMANY— Strategy and pricing consultancy Simon-Kucher increased revenue by 19% in 2010 to €105.4m.
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Simpson Carpenter launches healthcare division
11-Jan-2011
UK— Simpson Carpenter has launched a healthcare research division headed by Anna Sawka, formerly of Aequus Research.
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Social science hub opens for researchers
12-Jan-2011
UK— Academic publisher Sage has launched a cross-community network designed to bring together those with a stake in social science.
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SPSS's Markham joins Millward Brown as CIO
31-Jan-2011
US— Former SPSS chief information officer Ronald Markham has joined Millward Brown with a remit to lead the advertising research agency into “the next frontier” of the internet, mobile computing and social media.
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Stapylton leaves PluggedIN to head Hall & Partners New York
11-Jan-2011
US— Mark Stapylton has left online research community firm PluggedIN after a year to join Hall & Partners as managing partner of their New York office.
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Strata appoints ex-Kantar Health group director
27-Jan-2011
UK— Former Kantar Health group director Louise Tamblin has joined healthcare agency Strata Research as head of research.
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Sunbeam drops remaining claims over Nielsen TV ratings
26-Jan-2011
US— Sunbeam Television has dropped claims of breach of contract and unfair trade practices made against Nielsen in a long-running legal wrangle over TV ratings.
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Supreme Court to review Vermont's prescription data law
10-Jan-2011
US— The Supreme Court is to rule this summer on whether attempts by the state of Vermont to block the use of physician prescribing data for marketing purposes is a restriction of free speech.
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Survey Sampling appoints ex-Googler as German leader
10-Jan-2011
GERMANY— Survey Sampling International has named former Googler Christian Michael as managing director of Germany, with responsibility for developing the firm’s business in Austria and Switzerland as well.
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SurveyMonkey makes inroads into CRM with Clicktools investment
11-Jan-2011
UK/US— SurveyMonkey has bought a sizable stake in Clicktools, a UK company with a survey creation platform that boasts tight integration with Salesforce’s customer relationship management software.
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Sweet smell of success
Jan 2011
By the time you read this the winners of the Research Magazine Awards will have taken in the congratulations offriends and weathered the tight-lipped smiles of competitors.
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Synovate adds research manager to consumer goods team
28-Jan-2011
UK— Synovate has appointed Celine Varloud as research manager within its UK consumer goods team.
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Synovate establishes full-service office in Switzerland
24-Jan-2011
SWITZERLAND— Synovate has established a full-service office in Geneva staffed by a team of 12, some of whom have relocated from the company’s Dutch and French offices.
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Synovate names new South Africa boss and forms shopper insights centre
5-Jan-2011
GLOBAL— A double helping of New Year news from Synovate: the firm has appointed a new head of South Africa and a research director in the UK while forming a partnership with Duke University in the US to establish a Shopper Insights Centre.
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Tacis Gavoyannis joins Radius' EMEA management team
11-Jan-2011
UK— Radius Global Market Research has appointed Tacis Gavoyannis to its new London-based EMEA management team, in charge of business development.
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Tax breaks for MR could make small even more beautiful
12-Jan-2011
A proposal for tax relief on consumer research would encourage SMEs to invest in insight, writes Jessica Bower of Sundance London, but research providers need to play a role too in making their services accessible and effective for growing businesses.
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Telmar integrates TAB's out-of-home data with media planning systems
20-Jan-2011
US— Telmar has integrated audience data from the Traffic Audit Bureau’s (TAB) Eyes-On out-of-home media measurement system into its suite of media planning tools.
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Terhanian replaces Scott as president of Toluna North America
19-Jan-2011
US— Toluna’s global chief strategy officer George Terhanian has taken on additional responsibilities for the North American business, following the departure of Jeff Scott.
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The Futures Company and TNS India strke partnership
25-Jan-2011
INDIA— The Futures Consultancy has struck a strategic partnership with sister firm TNS India to serve multinational and local clients.
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The good, the ad and the ugly
31-Jan-2011
When it comes to advertising, Richard Brown says qual researchers are too often treated like children trying to join the grown-ups’ conversation.
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The Luxury Institute partners with database marketing firm
21-Jan-2011
US— Research consultancy The Luxury Institute has formed a partnership with database marketing firm MBS.
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The open secret
Jan 2011
Consumers care deeply about keeping their personal data private. Or do they? Robert Bain looks at the emerging face of online privacy, and asks where it leaves surveys and social media research.
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The power of text in the developing world
20-Jan-2011
We speak to Nathan Eagle about how his company, TxtEagle, is tapping into the rise of text messaging in emerging markets to crowdsource data-gathering tasks.
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The Week taps GfK MRI for Starch statistics
25-Jan-2011
US— The Week magazine has signed up to use metrics from GfK MRI’s Starch Advertising Research to back its performance guarantee to advertisers.
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Thinkbox research chief Brennan set to leave in July
20-Jan-2011
UK— David Brennan, the research and strategy director for TV marketing body Thinkbox, will leave the organisation in July after nearly five years in the role.
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This month we... failed a sensory test
Jan 2011
Robert Bain tries to begin a new career as a food taster in a sensory research lab, and finds it tougher than he expected.
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TNS Canada VP Michael Antecol dies at 42
18-Jan-2011
CANADA— Michael Antecol, a vice president with TNS responsible for Western Canada, died suddenly on 29 December, the company has announced. He was 42.
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TNS Gallup shutters Webprofil service over complaints
28-Jan-2011
DENMARK— TNS Gallup has pulled its Webprofil site audience analysis service after members of its online panel complained they were not properly informed about how data would be collected.
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TNS vice president joins Market Probe team
11-Jan-2011
US— Don Ryan has been named vice president of Market Probe’s technology practice.
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TNS's Stamper takes new qual role at Synovate
14-Jan-2011
UK— Paul Stamper, the former deputy MD of TNS Opinion in Brussels, has joined Synovate as UK head of qualitative research.
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Unilever cuts BrainJuicer stake to 13.5%
24-Jan-2011
UK— Unilever has shed more of its BrainJuicer stock, selling over 100,000 shares in two separate trades a month apart. It continues to hold a 13.5% stake in the online research agency.
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Ups and downs – Kirsty Yeomans
Jan 2011
Kirsty Yeomans, FreshMinds Research’s qualitative manager, plans her own research revolution.
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Web analytics pros sign up in support of code of ethics
25-Jan-2011
US— Almost a hundred web analytics experts have expressed support for a new code of ethics, published by the Web Analytics Association (WAA), which sets out the industry’s commitment to data privacy, transparency, consumer control, education and accountability.
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Why it pays to get social in research communities
5-Jan-2011
Stephan Ludwig and Paul Nola on how encouraging social interaction can help to get better results from participants in online research communities.
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Windle joins ex-Ipsos colleagues at Samson Research
18-Jan-2011
UK— Richard Windle, the former global research director of Ipsos MediaCT, has joined ex-colleagues Sam McGuire and Alison Bigsby as a consultant at their new agency, Samson Research.
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WPP ups stake in Mindshare South Africa
26-Jan-2011
SOUTH AFRICA— WPP has agreed to acquire a further 50% stake in media buying and planning agency Mindshare South Africa from its affiliate Ogilvy South Africa, taking its share in the company up to 70%.
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YouGov's Germany chief leads buyout of employee research unit
5-Jan-2011
GERMANY— Andreas Schubert, the CEO of YouGov’s German subsidiary YouGovPsychonomics, has resigned his position to lead a management buyout of the company’s employee research and consultancy business Great Place to Work (GPW) Deutschland.
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Zabin's Gleanster gets further support from seed investor
6-Jan-2011
US— Former Aberdeen Group research fellow Jeff Zabin’s new IT market research firm Gleanster has secured a secondary round of funding from seed investor Synetro Group.
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Zamps contract won by Research Bureau International
21-Jan-2011
ZIMBABWE— Research Bureau International (RBI) has been chosen by the Zimbabwe Advertising Research Foundation to conduct its All Media and Product Survey (Zamps).