NEWS5 June 2023
US – Cosmopolitan and Esquire publisher Hearst Magazines has appointed a former Amazon executive as senior vice president of ad product and data.
Jennifer Dorre, who begins her role this week in New York, will be tasked with driving the strategy and development of Hearst Magazines’ digital advertising product offerings.
Overseeing the ad product group, she will head up a cross-functional team that includes product managers, designers, engineers, data scientists and ad technology specialists.
Dorre will report to chief technology and product officer Rajiv Pant and work closely with global chief revenue officer Lisa Ryan Howard and advertising leaders.
Dorre joins Hearst Magazines from Amazon, where she has served as a product lead since 2019, responsible for the product strategy and go-to market efforts for display advertising through the Amazon demand-side platform.
In this role, she developed and rolled out privacy-safe global initiatives that do not rely on user identity.
She also has more than two decades of experience in digital sales and ad product development including six years as the national sales director of performance media specialist sales at Microsoft.
“Jennifer brings a wealth of ad product and innovation experience to Hearst and is a key part of our strategy around creating compelling digital ad experiences that motivate audiences and perform for advertisers," Howard said.
"She will work closely with our data and insights teams to leverage our powerful first-party contextual and behavioural targeting tools — unlocking deeper levels of intelligence for our partners and building on the trusted relationship our brands have with their audiences.”
Hearst also publishes magazines including Men’s Health and Good Housekeeping.