NEWS28 October 2020
US – Consumer insight platform Suzy has launched a qualitative research platform for video interviews.
The platform, ‘Suzy Live’, uses the company’s US consumer panel and allows users to conduct one-to-one interviews using video.
It can be used for tasks including testing concepts, understanding target audiences and asking questions before a product launch.
Suzy has added the tool in response to demand for qualitative research while in-person work is restricted due to Covid-19, the company said.
It can be used in tandem with Suzy’s existing quantitative-based platform.
Avi Savar, president of Suzy, said the update would bring “quantitative and qualitative research into one platform” and offer clients a “deeper understanding of consumers”.