NEWS4 September 2020
UK & US – Strategic brand consultancy Hall & Partners and data and insights platform Dynata have partnered to integrate their technology.
Through the agreement, Dynata’s first-party data, connected data sources and tools for analysis and reporting will be accessible through Hall & Partners’ data visualisation and storytelling platform, The Hub.
The model aims to reduce the amount of time Hall & Partners’ researchers spend collecting data. The companies are also co-launching a series of insight tools, the first of which will focus on live segmentation.
Vanella Jackson, global chief executive, Hall & Partners, said: “2020 has forced organisations to react with the fast-forward button permanently pressed, heightening the value of rapid, data-led, actionable insights.”
She added that the partnership would give clients an “insight model fit for the future”.
Gary Laben, chief executive, Dynata, said: “Our platform pairs high-quality data with easy, automated tools for the marketing lifecycle, freeing Hall & Partners from the ‘back office’ functions of research and insights so they can focus on client-facing activities.”