NEWS21 October 2022
US – Consumer marketing insights business Behaviorally has released a sales prediction tool for new packaging designs.
The tool, called PackPower Score, will use a pack design database, image recognition artificial intelligence (AI) and in-market sales data in its analysis.
PackPower Score will be fully integrated across Behaviorally’s quantitative and qualitative pack testing products.
Sam Albert, chief digital officer at Behaviorally, said: “Packaging can create a huge advantage for consumer goods brands and because of the PackPower Score, we now know that successful package changes can drive a lift in sales of more than 5%.
“We’re excited to integrate this summary metric, which executes on our vision to combine our behavioural database assets and AI, across Behaviorally’s portfolio of packaging research products.”