NEWS20 October 2021
UK – Research and innovation company Blue Yonder Research has appointed Caroline Benfield as associate director in its research and development insight specialist division, Sense:Lab.
Prior to Blue Yonder, Benfield (pictured) spent four years as research manager at DJS Research and has also previously worked at Swift Research. Her background includes experience of working in R&D insights.
Blue Yonder, based in Leeds, run an insights agency and in-house tech incubator. The company formed its product testing facility Sense:Lab earlier this year.
Kate Binner, director, Sense:lab, said: “Caroline is extremely experienced with fast moving consumer goods (FMCG) brands in R&D technical insights and I am very excited that Caroline is bringing that wealth of experience to the team.”