NEWS12 August 2021
CANADA/US – Former Ipsos researcher Sebastian Murdoch-Gibson has launched QualRecruit, an online marketplace for qualitative study recruitment.
Based in Ottawa, Canada, the platform allows research agencies to submit their project’s recruitment specifications and then compare bids from recruitment partners.
When specs match a recruiter’s capabilities, the recruiter automatically receives an emailed invitation to bid on the project through QualRecruit. Bids are organised on a dashboard displaying information on estimated turnaround time and cost.
Murdoch-Gibson (pictured) was previously research manager at Huma Insight and prior to that was senior account manager at Ipsos North America.
The marketplace, launched in beta in June, is currently used by research companies in Canada and the US, with a UK launch planned for later in the year.
Murdoch-Gibson, chief executive, QualRecruit, said: “QualRecruit will deepen the capabilities of research firms everywhere, allowing them to work on projects they may previously have had to decline because of limited recruitment abilities.”