NEWS15 April 2020
US – Cross-platform media measurement company Comscore has partnered with CoxReps, a subsidiary of Cox Media Group.
As part of the agreement, Comscore will provide full-service ratings and impressions data for all local TV markets.
The deal will also include Comscore’s Advanced Automotive Demographics segments.
Ann Hailer, chief operating officer at CoxReps, said: “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for our client stations.”