NEWS10 October 2018
US – Consumer research firm GfK MRI has promoted Maureen Doherty to the newly created role of vice-president of commercial data partnerships.
Doherty (pictured) joined MRI Sales in 2008, initially as product lead, and later became a media sales account representative. She has been vice-president of media sales for the company for the past five years.
In the new role,Doherty will be responsible for the direction of the data partnership business and act as a liaison for the company’s data partners, who use MRI consumer data for fusions, modelling, targeting and campaign optimisation. She will also help to develop new products based on these alliances.
The company’s current partners include ComScore, Nielsen, E-Poll and Experian.
Michael Drankwalter, executive vice-president of media sales at GfK, said: "Finding new ways for companies to unlock the value of our data is a key growth area for MRI. Maureen knows MRI’s business and is able to recognise and see value in connections.
"MRI already has a strong hold in the digital marketplace, and we know Maureen will continue to uncover these opportunities as demand for our data grows."