NEWS10 October 2017
US – Online community and market research technology company Toluna has integrated Digital Tracking into its end-to-end automated research platform to give real-time insight into online and mobile behaviour.
Digital Tracking gives insight into internet use, how people use their mobile phones, and path-to-purchase insight to help with marketing and product strategies.
It passively collects individual traffic and online behaviour from digital activities, media consumption and ad exposure, to e-commerce activity at the SKU level.
Frederic-Charles Petit (pictured), CEO, Toluna said: “As we’ve integrated Digital Tracking into Toluna’s end-to-end Automated Platform, we are empowering consumer insights professionals to couple attitudinal and transactional data to deepen their insight, in real-time.”