NEWS21 November 2016
CZECH REPUBLIC – Research agency Nielsen Admosphere has signed a contract with the Association of TV Organizations (ATO) to carry out cross-platform electronic audience and content consumption measurement in the Czech Republic.
The contract will start in 2018 and consists of TV audience measurement and video content measurement, with an option for combining live and time-shifted TV audiences with online video audience data.
A larger sample Establishment Survey is part of the basic TV audience measurement, as well as measuring 100 TV channels, real-time audience reporting (from the whole panel) and extensions of Adwind Kite Lite software for processing other data sources.
Tereza Šimečková, chairwoman of the Board of Nielsen Admosphere, said: “We have combined Czech technology tailored to local conditions with digital measurement products used by Nielsen all over the world, offering the Czech market services that exceed the client’s requirements while remaining effective and economical.”