NEWS13 October 2016
ASIA — Lightspeed has introduced eight new research capabilities across Asian markets.
This follows the announcement last month of a similar product expansion across Australia.
The increased product suite now includes: ad tracking; bulletin boards; CATI; facial coding; metering; a mobile panel; social media monitoring; and video insights.
“Our clients asked for solutions that would enable them to gather clear, concise insights through the rapidly evolving technology-driven market research environment,” said Young Ham, director of innovation and research technology, APAC.
“With today’s announcement, we’re making these services more broadly available by connecting with highly-specialised technology partners to provide a range of services throughout Asia, where much of the technological transformation is taking place.”