NEWS22 July 2016
US – Text analytics company Lexalytics has released a tool to simplify market research and voice of customer programmes for the pharmaceutical industry.
The Pharmaceutical Industry Pack is designed to help pharma companies and marketing agencies gain insights such as identifying co-occurrences of medications, conditions, symptoms and sentiment. The Pack will also uncover whether more patients have a positive experience at certain dosages of certain medications, and if patients are being prescribed a medication for off-label symptoms.
Jeff Catlin, CEO of Lexalytics, said: "Our customers in the pharmaceutical industry have told us that they’re inundated with unstructured data from social conversations, news media, surveys and other text, and are looking for a way to make sense of it all and act on it."