NEWS4 April 2013
US — Data collection company Schlesinger Interactive has launched a market research online communities service.
Powered by Ideastream, the online community services features a customised interface, researcher-driven functions, multi-media capabilities and a broad range of tool kits familiar to social networking members.
The company said the launch supported growth in online communities and aimed to be flexible and support clients’ needs for both online community recruiting and industry-leading technology platforms.
Client development director and Schlesinger’s product champion for online community services Simona Kats said: “Our online community recruitment services to reach general or highly targeted audiences are supported by both web-to-web and phone-to-web methodologies to maximise the success of creating a highly engaged pool of relevant research respondents.”