NEWS12 September 2012
US— Media group Calkins Media has signed up to use Rentrak’s StationView Essentials local TV audience measurement service.
The firm, which also owns newspaper and publishing businesses, is to receive ratings for its ABC-affiliate stations WAAY in Huntsville, Alabama and WTXL in Tallahassee, Florida.
Calkins’ CEO Mark Contreras said: “Rentrak will provide Calkins’s stations with more ways to demonstrate the value our audience delivers to agencies and advertisers.”