NEWS21 March 2012
US— Nielsen shareholders are set for a $900m payday when the company completes its secondary public offering.
Thirty million shares are being sold by existing investors in the media and consumer research giant, priced at $30.25 a share.
No shares are being sold by the company in the offering and it will not receive any proceeds from the sale.
A group of six investment firms, including The Blackstone Group and Kohlberg Kravis Roberts, bought Nielsen in 2006 for $9.7bn.
An initial public offering (IPO) of Nielsen stock in January 2011 raised $1.9bn, including the proceeds of a simultaneous bond offering.
IPO shares were priced at $23 a share and 71 million were sold.