NEWS1 August 2011
US— TV audience researcher Rentrak has won a “long-term multi-platform” deal to measure the on-demand services of Spanish satellite broadcaster Digital+, through its OnDemand Essentials service.
Rentrak said that the international expansion was a “significant move” for the company.
Corporate president Cathy Hetzel said: “Rentrak is using its expertise and insights from our domestic VOD business and expanding the reporting to include measurement of on-demand content across all devices in Spain.”
Digital+, the largest pay TV broadcaster in Spain, launched its on-demand service at the start of this year.