NEWS10 March 2011
US— MarketTools’ Zoomerang software has been picked by organisers of the South by Southwest (SXSW) music, film and technology festival to gather feedback from attendees.
Zoomerang has been integrated with the SXSW Go mobile application, which lists each of the festival’s sessions with an accompanying ‘rate this’ button, through which attendees can express their opinions of what they’ve just heard.
The festival runs from 11–20 March.