NEWS19 January 2011
US— The NPD Group has renewed a long-standing deal with office supplies retailer Staples to share point-of-sale data for inclusion in NPD’s retail tracking service.
Perry James, president of office supplies and non-games software at NPD, said: “Our engagement with the Staples team, both on and off-site, will provide Staples and its suppliers with increased insight and opportunity in the technology and office supplies category.”