NEWS22 November 2010
UK— Online brand community provider Verve has integrated Askia’s survey scripting and data analysis software into its panel and community platform.
The tie-in adds advanced online survey scripting, multi-mode interviewing (via CATI, CAPI and smart phones), data weighting and advanced analysis tools, says Verve.
On-screen dashboard reporting is also now possible, bringing community, sales and other research data into one access point, the company said.