NEWS2 October 2009
AUSTRALIA— Telephone sample supplier SampleWorx has developed a service to connect buyers and sellers of online research.
Buyers are free to sign up to the ‘marketplace’ and post details of their project requirements. Panel companies, meanwhile, can create accounts through which they are alerted to business opportunities and can place bids for work.
SampleWorx says all sample is de-duplicated using digital fingerprinting technology before being delivered to clients, and that its system complies “with any privacy legislation in any country”.
For now, though, the system is only for buyers of Australian sample. The company does plan a global roll-out in the coming months.
It’s likely to face stiff competition from Swedish firm Cint, which has developed a similar marketplace model for buying and selling online sample, the Cint Panel Exchange. The firm has already established footholds in major European markets and American cities and has sales agents in Australia, New Zealand and China.