NEWS3 August 2021
AUSTRALIA – Market research consultancy Fiftyfive5 has named Rob Highett-Smith as its first head of performance measurement.
In the newly created role, Highett-Smith (pictured) will lead on brand and communications tracking, multi-market monitoring, customer experience and customer satisfaction, as well as other longitudinal programmatic work.
Before joining Fiftyfive5, Highett-Smith was general manager in consumer research, innovation and partnerships at GfK.
Darren Kemp, founding partner at Fiftyfive5, said: “More than ever clients are looking to understand growth from their investment choices, optimising spend with agility to gain competitive advantage.
“Rob joins a senior team of practitioners with a mandate to extend our double-digit growth in performance measurement.”