NEWS7 April 2020
UK – The Chartered Institute of Marketing (CIM) has changed its Chartered status to make it more accessible for younger marketers to become eligible for accreditation.
To gain Chartered status, marketers now require three years of experience or a level 6 qualification in marketing, two years of continuing professional development (CPD) and to complete the Chartered assessment.
Previously, they needed to hold a Member or Fellow grade CIM membership, and have submitted two years’ CPD at this level, and have a level 7 qualification.
The CIM said the move will mean that 7,000 younger marketers will become eligible for accreditation.
Chris Daly, chief executive of the CIM, said: “Marketing is a key function in delivering business growth, so it’s essential that we equip marketers with the most up to date training and accreditation to ensure they can prove their worth as a key driver of performance.
“We pride ourselves on setting the standard for professional marketing. These changes will have a significant impact on younger marketers, who will benefit from the new opportunities their Chartered status will unlock, as they progress in their careers.”