NEWS30 January 2017
US — Marketing communications company Ogilvy has launched a new centre focused on overcoming hidden cognitive and behavioural barriers.
The Ogilvy Center for Behavioral Science, which will work across the Ogilvy Group, will focus on establishing a new system to define how audiences think, feel and behave in order to improve marketing and communications effectiveness. The centre will launch in the first quarter of this year and scale across Ogilvy over time.
Christopher Graves, former global chair, global CEO and APAC regional CEO at Ogilvy PR (pictured), will assume the role of president and founder, effective immediately.
“Behavioural science will create a real edge for us in the marketplace,” said Carla Hendra, global chairman, OgilvyRED and vice chairman, Ogilvy Worldwide board.
“We are thrilled that Chris has agreed to take on this new role as he is one of the industry’s most recognised experts in the field and will help us to transform the way we understand and move people on behalf of our clients.”