NEWS21 September 2016
UK — Bryan Atkin, co-founder of Breaking Blue (formerly RS Consulting), died last week at the age of 72 following a battle with leukaemia.
Atkin, who served as partner of Cello Group, co-founded RS Consulting in 1984 and was chairman of the board.
A graduate of LSE, Atkin had 40 years of agency experience in industrial, commercial and institutional research. He was a leading thinker on product development, channel management, pricing strategy, market segmentation and customer satisfaction and loyalty tracking.
"Anyone who met Bryan will remember him as a force of nature, an inspirational and innovative researcher who was honest to the core – a tough act to follow," said Rachel Cope, director at Breaking Blue. "Retired but never forgotten he left an indelible mark on Breaking Blue and these values remain at the heart of all we do."