NEWS27 April 2016

Directions Research hires two

News North America People

US – Cincinnati-based insight company Directions Research has appointed Mike Herrel as development manager in its Business Intelligence Group and Shannon Goyda as senior research analyst.

Herrel (pictured) has 10 years’ experience in market research and previously worked for Nielsen in various data roles which he joined in 2005.

Goyda was previously a research director at M/A/R/C Research; she will work remotely from Directions’ Greensboro, NC office.