NEWS25 September 2015
UK — Global communications group Havas has established a new digital performance unit, Ecselis, to be led by Ian Thomson.
Ecselis will combine technology, data, creative and media across the business spanning paid search, SEO, performance display, conversion rate optimisation (CRO), affiliate marketing and dynamic creative optimisation (DCO).
A well as Thomson as head of Ecselis UK, Tom Johnson will be head of product & development, and Suzie Rafla head of performance operations. It will consist of a specialist team of more than 60 in the UK, across both operations and account services.
Paul Frampton, group managing director, Havas Media Group UK, said: “Ecselis will tackle the two biggest challenges in performance right now: being channel agnostic and ensuring that message and medium are fully intertwined.”