NEWS22 August 2014
US — Picture sharing social network, Instagram, has launched three new business analytics tools to help monitor how branded content is shared on the network.
The new suite of tools is being rolled out over the coming months and will cover three main areas: account insights, ad insights and ad staging. Brands will be able to see how brand awareness is increasing through impressions and reach; see analytics of paid-for campaigns and given previews and collaboration on upcoming campaigns.
The company announced the tools in a blog on its site and said: “We’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.”
It said the tools, via a dashboard interface, would give advertisers real-time campaign summary and data showing how the target audience is responding to sponsored photos as well as providing a better understanding of the best time of day to post a content.